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KATERYNA KIRA
MARKETING MANAGER
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Lviv, UA

PROFESSIONAL PROFILE

I am a marketing manager with 7 years of experience in driving brand awareness and customer engagement.
Skilled in market research, campaign planning and social media management. Proven ability to lead cross-
functional teams and deliver results in fast-paced environments.

RELEVANT EXPERIENCE

HEAD OF DIGITAL MARKETING
CRYOME EUROPE | November 2025 - June 2026
Developed digital marketing strategies for multiple European markets, adapting campaigns to local
audiences, market specifics, and business goals
Created a new visual identity, including logo adaptation and a cohesive design system for social media
and digital communications
Developed social media templates and digital assets to ensure consistent brand communication across
all online channels
Implemented the new visual identity and marketing strategy across digital platforms to strengthen
brand presence and drive promotion

HEAD OF DIGITAL MARKETING
CTRL/ART/D BARCELONA | November 2024 - June 2025
Developed global digital strategies for social media campaigns of major clients, including Lay’s, Adidas,
and Wona Collaborated on 3D, CGI, and VFX content presentations — from concept references to social
media adaptation and creative execution
Organized and supervised the team workflow, assigning tasks and ensuring timely project delivery
Managed and developed corporate and personal LinkedIn profiles to build strong personal brands and
enhance company visibility

DIGITAL MARKETING SPECIALIST
THE YOVTH NEW YORK | June 2023 - October 2024
Developed and launched comprehensive digital strategies to grow social media presence for over
10 different businesses from scratch
Built and launched digital strategies for over 10 businesses from the ground up
Managed social media and targeted ads to boost engagement and conversions
Led influencer partnerships, securing impactful collaborations
Set up reporting systems and organized teams for seamless campaign execution

HEAD OF DIGITAL MARKETING
LVIV CHOCOLATE FACTORY | October 2021 - March 2023
Developed and implemented a comprehensive marketing strategy that increased brand awareness by
25% and customer engagement by 30%
Conducted market research to understand customer needs and preferences, and used this information
to inform targeted marketing campaigns
Planned and executed successful campaigns across various channels, including social media and events

HEAD OF MARKETING
TOMATINA | July 2020 - September 2021
Assisted in the development and implementation of marketing strategies
Conducted market research and provided insights to inform marketing campaigns
Managed social media accounts and created engaging content to promote the brand
EXECUTIVE ASSISTANT
SoftServe | May 2018 - February 2020
Developed workflow improvements to better distribute responsibilities around the
workplace Drafted and edited executive-level presentations and correspondence
Created company reports and presentations
EDUCATION

BACHELOROF MARKETING
Ivan Franko National University of Lviv | 2015 - 2020

SOCIAL MEDIA PRODUCER
Fedoriv Agency | March 2020 - June 2020