Ahmed

MARKETING MANAGER [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
SULLEY AHMED 🔗
Valencia, Spain
[open contact info](look above in the "contact info" section)

PROFILE
Project Management Professional (PMP)-certified Marketing and Growth Strategist with 8+ years
of experience building marketing functions, driving international growth, and turning marketing
into a measurable commercial engine across B2B markets. Experienced in leading teams, shaping
brand positioning, scaling demand generation, aligning marketing with sales and leadership, and
building systems that improve pipeline, market visibility, and revenue performance. I combine
strategic marketing, commercial thinking, AI-driven operations, and project management discipline
to help companies grow with structure, clarity, and measurable impact.

CORE EXPERTISE
Marketing Leadership: Growth strategy, team leadership, revenue alignment, executive reporting,
budget planning, stakeholder management, commercial decision-making

Growth & Demand Generation: SEO, SEM, AEO/GEO, ABM, outbound, paid acquisition, email
marketing, events, pipeline generation, full-funnel growth, lead quality, conversion optimisation

Product & Commercial Marketing: Go-to-market strategy, ICP definition, positioning, value
propositions, sales enablement, competitor research, market entry

Operations & Analytics: CRM automation, marketing attribution, KPI dashboards, CAC analysis,
conversion tracking, funnel optimisation, performance reporting

AI & Automation: AI-driven workflows, prompt engineering, content automation, lead scoring,
campaign optimisation, segmentation, personalisation

Project Management: PMP-certified delivery, campaign planning, cross-functional coordination,
timelines, RACI ownership, resource allocation, risk management, workflow optimisation

SELECTED ACHIEVEMENTS
•Turned inbound marketing into one of the company’s key sources of new business by leading the
website redesign, SEO structure, content development, and conversion-focused positioning.

• Built stronger sales and brand assets, including company messaging, prospect-facing materials, and
event collateral, improving how the company communicated its value to clients.

• Strengthened employer brand, internal engagement, and department credibility by introducing
recognition programmes, workshops, and company-wide communication initiatives, contributing to
consecutive Department of the Year recognition and stronger company-wide trust in marketing.

• Repositioned marketing from a promotional function into a commercial growth function supporting
sales, recruitment, partnerships, internal culture, market expansion, and company visibility.

CRM, GROWTH & REVENUE TOOLS ANALYTICS, AI & DELIVERY
HubSpot, Salesforce, Pipedrive, Marketo, Klaviyo, GA4, Search Console, Looker Studio, Microsoft Clarity,
Mailchimp, Instantly, Hunter, Outreach, Google Ads, ChatGPT, Claude, Gemini, Perplexity, Cowork, Jira,
LinkedIn & Meta Ads, Ahrefs, SEMrush, Surfer SEO Asana, Trello, Notion, Monday.com, Slack
PROFESSIONAL EXPERIENCE

SENIOR MARKETER | Go Wombat | Valencia, Spain | Feb 2022 - May 2026

Led the marketing function for a technology company delivering custom digital solutions to global
clients. Managed a marketing team and owned international growth strategy, brand positioning,
demand generation, marketing operations, sales enablement, and the transformation of technical
expertise into strategic and commercial value.

• Set the company’s marketing direction across Europe, USA, Middle East, and Africa, aligning
positioning, acquisition channels, budget priorities, and execution with commercial growth
objectives.

• Owned full-funnel marketing performance across SEO, paid acquisition, outbound, ABM, events,
email, and CRM, from ICP definition through MQL/SQL handoff and pipeline reporting.

• Strengthened sales enablement by improving company materials, profiles, pitch assets, event
collateral, and prospect-facing communication.

• Introduced AI-driven marketing operations to improve content production, segmentation, lead
scoring, campaign analysis, reporting, and execution speed across channels.

• Led EMEA market expansion by adapting messaging to local audiences and representing the
company at global events to build partnerships and increase brand visibility.

• Built automated CRM and marketing workflows to improve lead routing, personalisation, follow-
up visibility, and reporting across marketing and sales teams.

• Partnered with leadership, sales, product, and development teams to turn technical capabilities
into clear value propositions, case studies, commercial narratives, and market-ready campaigns.

• Led the marketing function across internal contributors and external specialists, building
processes, KPIs, RACI accountability, and KPI reporting to improve visibility, accountability and
team productivity.

MARKETING MANAGER | Go Wombat | Ukraine | Jun 2020 - Feb 2022

Drove commercial growth initiatives for a technology company delivering custom digital solutions to
international clients, bridging marketing, sales, and client development.

• Defined and executed go-to-market strategies, aligning positioning, messaging, and targeting with
commercial objectives and market opportunities.

• Led integrated marketing and business development initiatives to generate pipeline, create sales
opportunities, and support international market expansion.

• Refined Ideal Customer Profiles, segmentation, and outreach logic to improve lead quality and
focus sales efforts on higher-value opportunities.

• Owned demand generation across outbound, content, linkedIn, and digital channels, ensuring
consistent handoff between marketing activity and sales follow-up.

• Developed campaign messaging, value propositions, landing pages, case studies, sales materials,
and content assets that translated services into clear business value.

• Introduced structured reporting to track campaign performance, pipeline progress, and marketing
contribution to revenue growth.
SALES DEVELOPMENT & ACCOUNT MANAGER | HappyTube |Kyiv, Ukraine| Feb 2018 - May 2020

Managed sales and lead generation for a company distributing mobile games and applications, across
international markets. My role focused on developing sales strategies to expand market presence and
identify new business opportunities. Gained experience across client acquisition, relationship
management, negotiation, and revenue growth.

• Managed the full sales cycle, from targeted lead generation and qualification through closing,
onboarding, and account growth.

• Built and grew a portfolio of B2B clients, increasing retention, repeat business, and long-term
customer value through strong relationship management.

• Generated qualified leads through email, social media, and online campaigns, maintaining a strong
pipeline through structured follow-up and qualification.

• Negotiated contracts and delivered tailored solutions based on client needs, improving deal quality
and strengthening long-term relationships.

• Collaborated with marketing to refine messaging, targeting, and campaign performance based on
customer feedback and market response.

• Trained and supported sales team members to improve outreach quality, objection handling,
communication, and overall performance.

ADDITIONAL CONTRACT EXPERIENCE

SALES DEVELOPMENT TEAM LEAD | Selling.com | Boston, USA | Contract | Oct 2020 - Jul 2021

Supported sales excellence for B2B contact database provider by monitoring performance, evaluating
customer interactions, and ensuring quality standards across the sales process. Focused on improving
SDR performance, outreach quality, campaign consistency, and sales communication standards.

• Led SDR quality assurance processes, ensuring outreach accuracy, consistency, and alignment with
campaign goals, pipeline targets, and reporting priorities.

• Reviewed sales communications, identified gaps in targeting and messaging, and converted findings
into training plans and feedback loops.

• Analysed campaign data and reported insights to senior management to support process
improvements and data-driven decision-making.

EDUCATION LANGUAGES

Kyiv National University of Trade and Economics English — Fluent
Master’s in International Economics Russian — Intermediate
2019 - 2020
Spanish — Intermediate
Ukrainian-American Concordia University
Master’s in Business Administration
2017 - 2019
CERTIFICATIONS
Kharkov National University of Economics Project Management Professional
Bachelor’s in International Marketing & Foundation for International Business
Management
Administration Accreditation
2013 - 2017