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Work experience

Digital marketer

from 02.2025 to 08.2026 (1 year 7 months)
Project-based, Дистанційно (Маркетинг, реклама, PR)

Developed a full-funnel digital marketing strategy for a major retail e-commerce brand by conducting in-depth market, competitor, and audience research, creating a clear growth roadmap with defined KPIs.

Designed and launched multi-channel paid ad campaigns across Meta Ads and Google Ads by developing custom visual creatives, compelling copy, and precise audience targeting, leading to optimized campaign reach and projected conversion growth.

Increased audience engagement potential across digital channels by creating 360° social media content calendars and targeted promotional concepts tailored to key buyer personas.

Maximized projected customer lifetime value and retention by structuring automated email sequences and segmented remarketing funnels.

Improved campaign cost efficiency and tracking accuracy by monitoring real-time metrics and configuring performance dashboards in Google Analytics 4 and Meta Business Suite.

Education

ХНУ ім. В. Н. Каразіна

Медіакомунікації та зв'язки з громадськістю
Unfinished higher, from 2024 to 2028 (4 years)

Additional education and certificates

Digital Marketing certification by Mate Academy

2026, 8 months
Certificate

EF SET English certificate - C2 Proficient

2026
Certificate

Knowledge and skills

• Digital marketing
• Online marketing
• SMM
• Meta ads
• Google Ads
• Google Analytics
• Email Marketing
• Marketing analysis
• Marketing research
• Affiliate Marketing
• Media planning
• Content marketing
• Setting up targeted advertising
• Setting up contextual advertising
• Creation of advertising creatives
• Conducting advertising campaigns on Facebook
• Advertising on the Display Network
• Copywriting
• Canva
• Google Tag Manager
• Google Trends
• Google Docs
• Facebook Ads Manager
• Facebook Business Manager
• TikTok Ads
• Public speaking
• Figma

Language proficiencies

• English — fluent
• Ukrainian — fluent