Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/19903204/

Work experience

Head of Design / Team Lead

from 11.2021 to 07.2026 (4 years 9 months)
UAPP, Черкаси (IT)

Lead product design across concurrent Web3/FinTech engagements, shaping multi-role workflows — operator and end-customer sides — from discovery through developer handoff.
Designed the business- and customer-side applications of a DeFi product, resolving each role's core workflows into one coherent cross-app experience.
Mentor designers through recurring design critiques and 1:1s; created the team's onboarding and educational materials and contribute to hiring and promotion decisions.
Introduced a workload-allocation system to standardize how work is assigned across the team and its concurrent projects.
Present design decisions and their rationale to stakeholders from C-level executives to engineering teams, translating research findings into product arguments.

UI-дизайнер

from 11.2020 to 12.2021 (1 year 2 months)
Marketing Agency, Дистанційно (IT)

Delivered end-to-end UX/UI design for e-commerce, SaaS and marketing clients, from discovery and visual design to developer-ready specifications.

UX-дизайнер

from 04.2020 to 11.2020 (8 months)
UAPP, Черкаси (IT)

Contributed to a full redesign of the company's main product, focusing on core user flows and usability issues identified through user feedback.

UX-дизайнер

from 04.2019 to 04.2020 (1 year)
Everlabs, Черкаси (IT)

Contributed reusable components and interaction patterns to design systems across multiple SaaS products, standardizing visual consistency and design-to-development handoff.

Web-дизайнер

from 03.2018 to 12.2019 (1 year 10 months)
Upwork, Дистанційно (IT)

Designed websites and product interfaces end to end for contract clients, building the foundation for later product-design work.

Education

Landscaping Design at East European University of Economics and Management

Bachelor of Arts - BA, Design, Черкаси
Higher, from 2013 to 2017 (4 years)

Architecture and urban planning at Cherkasy Art and Technical College

Junior Specialist, Architecture, Черкаси
Specialized secondary, from 2009 to 2013 (4 years)

Additional education and certificates

Projector Institute UX Design Medium

2025, 4 місяці
Certificate

SoftServe HTML/CSS/JavaScript Fundamentals

2024, 2 місяці

SoftServe JavaScript / TypeScript Fundamentals

2024, 2 місяці

Masters Academy Frontend for Beginners

2023, 2 місяці

Продуктові процеси без булшіту

2025, 1 місяць

Knowledge and skills

• Здатність до навчання
• UI-дизайн
• UX-дизайн
• Креативність
• Product design
• Service Design

Language proficiencies

• Ukrainian — fluent
• English — average
• Bulgarian — average

Additional information

Product Designer & Design Lead with 8+ years of experience creating strategic digital products that drive revenue and market share in competitive domains like SaaS, AI, Web3, and FinTech.

My philosophy is that great design is a business imperative. I prioritize core business objectives, the competitive landscape, and ROI to ensure design decisions create a decisive commercial advantage. My question is never just “is it user-friendly?”, but “does it grow the business?”.

As a Design Lead, I have a track record of shaping products and optimizing the teams that build them. I’ve redesigned internal processes to substantially enhance team efficiency and accelerate time-to-market.

My hands-on strategic experience includes:

— Developing full-scale go-to-market (GTM) strategies for tech companies entering new, complex international markets.
— Leading product redesign initiatives that delivered measurable growth in user engagement.
— Architecting and scaling design systems for enterprise-level B2B products, particularly complex admin panels.
— Transforming intricate business logic from the AI, Web3, and FinTech sectors into scalable, high-performing digital systems.

My proficiency in frontend development bridges the gap between design and engineering, ensuring my solutions are both conceptually strong and technically feasible, leading to a more efficient development lifecycle.

I am passionate about partnering with ambitious companies to build products that win.

Areas of Expertise:

🔹 Business-Driven Product Strategy: I excel at translating high-level business goals into actionable product strategy. My approach encompasses the full product lifecycle, from identifying and validating market opportunities to defining a clear product vision and executing a Go-to-Market (GTM) plan. I leverage a comprehensive suite of strategic frameworks to ensure every design decision directly contributes to achieving key business outcomes and securing a competitive advantage.

🔹 Design Leadership & Operational Excellence: A proven leader in building and mentoring high-performing design teams. I specialize in optimizing design operations and fostering a culture of effective cross-functional collaboration with product, engineering, and marketing stakeholders.

🔹 Technical Acumen & Domain Specialization: My proficiency in frontend development ensures that design solutions are both innovative and technically sound. I have deep domain experience in designing complex, enterprise-level systems and admin panels for competitive sectors, including SaaS, AI, Web3, and FinTech.