Contact information

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Work experience

Head of Design / Team Lead

from 11.2021 to 07.2026 (4 years 9 months)
UAPP (IT)

Knowledge and skills

• Здатність до навчання
• UI-дизайн
• UX-дизайн
• Креативність

Language proficiencies

• Ukrainian — fluent
• English — average
• Bulgarian — average

Additional information

Product Designer & Design Lead with 8+ years of experience creating strategic digital products that drive revenue and market share in competitive domains like SaaS, AI, Web3, and FinTech.

My philosophy is that great design is a business imperative. I prioritize core business objectives, the competitive landscape, and ROI to ensure design decisions create a decisive commercial advantage. My question is never just “is it user-friendly?”, but “does it grow the business?”.

As a Design Lead, I have a track record of shaping products and optimizing the teams that build them. I’ve redesigned internal processes to substantially enhance team efficiency and accelerate time-to-market.

My hands-on strategic experience includes:

— Developing full-scale go-to-market (GTM) strategies for tech companies entering new, complex international markets.
— Leading product redesign initiatives that delivered measurable growth in user engagement.
— Architecting and scaling design systems for enterprise-level B2B products, particularly complex admin panels.
— Transforming intricate business logic from the AI, Web3, and FinTech sectors into scalable, high-performing digital systems.

My proficiency in frontend development bridges the gap between design and engineering, ensuring my solutions are both conceptually strong and technically feasible, leading to a more efficient development lifecycle.

I am passionate about partnering with ambitious companies to build products that win.

Areas of Expertise:

🔹 Business-Driven Product Strategy: I excel at translating high-level business goals into actionable product strategy. My approach encompasses the full product lifecycle, from identifying and validating market opportunities to defining a clear product vision and executing a Go-to-Market (GTM) plan. I leverage a comprehensive suite of strategic frameworks to ensure every design decision directly contributes to achieving key business outcomes and securing a competitive advantage.

🔹 Design Leadership & Operational Excellence: A proven leader in building and mentoring high-performing design teams. I specialize in optimizing design operations and fostering a culture of effective cross-functional collaboration with product, engineering, and marketing stakeholders.

🔹 Technical Acumen & Domain Specialization: My proficiency in frontend development ensures that design solutions are both innovative and technically sound. I have deep domain experience in designing complex, enterprise-level systems and admin panels for competitive sectors, including SaaS, AI, Web3, and FinTech.