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Veronika Meleshchuk
Graphic&Brand Designer

SKILLS: ABOUT ME
Brand Identity
Brand & Graphic Designer with 5+ years of experience creating
Logo Design
visual identities, packaging and digital design. I focus on
Art Direction
concept-driven branding that combines strong visual systems
Packaging Design
with meaningful ideas.
Print Design
Social Media Design
Presentation Design EXPERIENCE:
Motion Design
Naming FREELANCE BRAND & GRAPHIC DESIGNER
Visual Communication
2021 — Present
Developed brand identities from concept and positioning to
TOOLS final visual systems
Created logos, packaging, social media systems and
Adobe Illustrator presentation design
Adobe Photoshop Worked directly with founders and businesses across
Adobe After Effects different industries
Procreate Managed projects independently from brief to final production
Figma files
Collaborated with clients internationally

EDUCATION: HEAD OF DESIGN — HOSPITALITY / RESTAURANT

2021 — Present
LVIV POLYTECHNIC
NATIONAL UNIVERSITY Leading visual communication and design across restaurants,
cafés and bars
2019–2024
Developing brand identities, menus, print materials, packaging
Bachelor of Vocational Education, and in-venue graphics
specialization in Digital Technologies Creating and overseeing social media campaigns, motion
graphics and promotional materials
Maintaining visual consistency across multiple hospitality
CONTACT: brands
Selected projects: Moment Cocktail Bar, Tutti Italian Vibe
[open contact info](look above in the "contact info" section)
Cafe, Hashtag Lounge Bar, Hash Rest Bar, Pub Good Friend
[open contact info](look above in the "contact info" section)
Lviv NAMING & BRAND DESIGNER — THE FIRST THE LAST

Feb 2026 — Present
Naming development, research and concept creation
MY WORKS:
Marketing design for social media, campaigns and brand
@vsolo.dsgn communication