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Менеджер з генерації лідів

Considering positions:
Менеджер з генерації лідів, IT-спеціаліст
Age:
27 years
City of residence:
Lutsk
Ready to work:
Remote

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Viktoria Stepanova
Lead Generation Specialist

Contacts
Ukraine, Lutsk
tel: [open contact info](look above in the "contact info" section)
email: [open contact info](look above in the "contact info" section)
Linkedin: [open contact info](look above in the "contact info" section)
tg: @viktoria_stn

Education
Lesya Ukrainka Volyn National University - Received a bachelor's degree in management 2016-2020

Languages
English - B2
Portuguese - A2

About me

Lead Generation Specialist with 4+ years of experience in retail, healthcare, real estate, sports,
logistics, fintech, insurance, fashion, pharma, etc. Skilled in global market research (US, EU, UA, and
Central Asia), ICP identification and managing outreach for tech conferences and roadshows.
Proficient in balancing manual personalization, ABM strategies, and automation. Driven by
discovering new sales opportunities and optimizing outbound workflows.

Tools & Technologies LinkedIn Sales Navigator, Clay, Apollo, Instantly, HeyReach, PhantomBuster,
LinkedHelper, HubSpot, Pipedrive, AI tools (Claude, Gemini).

Industry Experience FinTech, Healthcare, Retail, Logistics, eCommerce, AI, Real Estate,
Manufacturing, Automotive, Pharma, Agriculture, Fashion, Fitness & Sports

Work Experience

Lead Generation Manager at Devlight (Nov 2024-Aug 2026)
Devlight is the top Ukrainian digital company specializing in creating mobile applications and digital
products for market leaders like Nova Poshta, Varus, Novus, Brocard, Dnipro-M, and Fishka.

Responsibilities

● Managed outbound strategy and lead generation across IT outsourcing services, in-house
software products, and AI-powered solutions
● Conducted deep lead research across Ukraine, Europe, and Central Asia, identifying key
decision-makers across key domains: retail, healthcare, real estate, sports, fashion, banking,
pharma, etc.
● Ran Account-Based Marketing (ABM) and personalized manual campaigns.
● Launched automated multi-channel outbound funnels targeting European and Central Asian
markets using Linkedin Sales Navigator, Clay, PhantomBuster, Instantly, HeyReach, and
Apollo.

● Managed end-to-end lead generation for top Ukrainian conferences and roadshows (Forbes,
RAU, Real Estate events), including attending a major healthcare conference in Kyiv.
● Utilized Instagram for social selling, niche lead generation, and direct client engagement.
● Used AI (Gemini, Claude) to write personalized outreach messages and for smart database
building/enrichment.
● Hubspot Management.
● Collaboration with Business Development and Sales teams.

Key Achievements

● Initiated and successfully secured 2 closed contracts with local clients: a top-tier fitness center
and a major real estate developer.
● Booked 52 calls with target C-level and decision-makers within 6 months.
● Generated steady leads (SALs) and booked calls through cold outreach and business
conferences.
● Built and enriched custom databases containing 1,300+ target companies, effectively
combining personalized manual research with automated parsing/scraping workflows.

Freelance / Contract Lead Generation Specialist (Mar 2024 - Nov 2024)
Worked as a part-time contract specialist for IT companies. Depending on the project's goals, my
focus was either building custom lead databases, setting up the outbound process from scratch, or
handling lead generation for tech conferences.

Lead Generation & Data Specialist at SalesAR

Responsibilities

● Found companies and built target lists based on the client's ICP; analyzed competitors.
● Sourced contact information, checked and verified emails to make sure they were valid and
databases were clean.
● Used LinkedIn Sales Navigator and scraping tools to collect lead data for further reselling.

Lead Generation Manager at North South Tech

Responsibilities

● Focused on the Middle East Real Estate market, managing fully automated LinkedIn
outbound campaigns using LinkedIn Sales Navigator and LinkedHelper.
● Supported the CEO with international business trips; researched and mapped out top tech
conferences, networking events, and afterparties across the US.
● Set up offline meetings for the CEO during US trips, as well as online intro calls with target
American prospects.
● Managed the company's Upwork profile to source niche projects, submit proposals, and
connect with potential clients.
● Used AI (Gemini) to write personalized outreach messages.
● Hubspot management.

Key Achievements

● Successfully arranged both online intro calls and high-profile offline meetings for the CEO
during business trips to the US.
● Booked intro calls with real estate prospects in the UAE region.

Lead Generation Manager at ProArea

Responsibilities

● Sourced US Healthcare projects to sell our mobile app developers and tech team for
outsourcing and outstaffing.
● Used Upwork for project bidding and Wellfound alongside LinkedIn to find potential clients
and startups.
● Found decision-makers in the US market and sent them personalized, manual messages.
● Pipedrive Management.
● Collaboration with the Sales team.

Lead Generation Manager at Brander (Oct 2023 - Mar 2024)
Brander is a well-known Ukrainian digital company specializing in e-commerce solutions for brands
like Wog, Kyivstar, Budynok Ihrashok, Bomond and Zolotoy Vik.

Responsibilities

● Focused on US and European markets, targeting supermarkets, retail chains, jewelry brands,
etc.
● Promoted mobile/web development, Magento platform solutions, digital marketing services,
etc.
● Ran automated LinkedIn campaigns using LinkedHelper and Sales Navigator; set up cold
email sequences.
● Joined introductory calls with generated leads to help Business Development Managers.
● Collaboration with the Sales team.

Key Achievements:

● Always topped my lead generation and database building goals.
● Successfully generated leads and booked intro calls across European and US markets.

Lead Generation Manager at Digital Bunny (Apr 2022 - Oct 2023)

Responsibilities

● Started as an In-house Copywriter creating website content for the agency and its clients,
then promoted to a Lead Generation role.
● Focused entirely on the US market, finding target companies and decision-makers using
LinkedIn Sales Navigator.
● Ran both personalized manual and automated LinkedIn campaigns via LinkedHelper.
● Wrote all outreach message sequences and joined introductory calls with connected
prospects.

Key Achievements:

● Brought in US clients, resulting in 3 website redesign contracts and 1 long-term strategic
partnership.

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