Софія

Sofiia Krokhmalna [open contact info](look above in the "contact info" section)
mail: [open contact info](look above in the "contact info" section)
MARKETING MANAGER
Marketing professional with experience in team leadership, marketing operations, PR, partnerships, and
brand communications. Leads and coordinates marketing activities, manages budgets and external
contractors, builds and develops teams, and drives brand visibility through digital initiatives, events, and
partnerships.

WORK EXPERIENCE
HEAD OF MARKETING Jul 2025 /Aug2026
BRAND OF EMBROIDERED CLOTHES “SVARGA”

Led strategic marketing planning and execution of campaigns, brand activations, and promotional
events.
Identified partnership opportunities,так developed collaborations, and managed relationships with
external partners.
Analyzed market trends and target audiences to identify growth opportunities and improve marketing
effectiveness.
Managed brand communications, positioning, and reputation, with a focus on Ukrainian culture and
heritage.
Built and led the marketing team, coordinating cross-functional projects with sales, design, and retail
departments.
Managed marketing budgets, monitored campaign performance, and optimized marketing activities.

MARKETING SPECIALIST Nov 2023 /Jun 2025
BRAND OF EMBROIDERED CLOTHES “SVARGA”
Initiated and managed partnerships with museums, charitable foundations, and fashion brands.
Managed media relations and PR communications, securing publications in Vogue, ELLE, Marie Claire,
and other media.
Coordinated website development, SEO initiatives, and content management in collaboration with an
external digital agency.
Managed the brand's TikTok presence, developing content to support brand awareness and audience
engagement.
Managed project documentation, contracts, and external communications.

MARKETING MANAGER Feb 2022/May 2024
MARKETING AND COMMUNICATIONS DEPARTMENT
(IVAN FRANKO NATIONAL UNIVERSITY OF LVIV)
Developing content plans and advertising creatives (designing advertising brochures).
Identifying target audiences, evaluating performance metrics of social media activities.
Managing the official TikTok page.
Creating promotional videos for advertising university events.

EDUCATION
LVIV NATIONAL UNIVERSITY OF IVAN FRANKO
Performing Arts (Bachelor of Theatre Studies) - 2019/2023
Management of Social and Cultural Activity (Master`s Degree) - 2024/2025

COURSES/INTENSIVES
Course "Data engineering and security 2023" (Number of hours: 120 / 4 ECTS credits)
"Project Management" Training - JA Ukraine (2023)
"Design Basics" Course at Mate Academy (2023)
Intensive Course “AI as a Marketing Assistant: From Creativity to Analytics” by UA Marketing Club,
powered by UCU Business School (2025)