Юлія

JULIA
ZELENINA
Education
(2025 - now)
SUTE (STATE UNIVERSITY OF TRADE AND ECONOMICS),
KYIV, UKRAINE
Master of Brand-Marketing (English program)
About Me
Junior Brand Marketing Specialist with hands-on
FMCG experience at Nestlé and PepsiCo,
(2021 - 2025)
combining brand management, commercial SUTE (STATE UNIVERSITY OF TRADE AND ECONOMICS),
analytics, and campaign execution. Experienced KYIV, UKRAINE
in coordinating agencies and cross-functional Bachelor of Digital Economy
teams, analyzing consumer and retail data, and
supporting omnichannel activations from
planning to execution.
Strong analytical background with practical
experience in Nielsen, Excel, Power BI, and
process optimization. Interested in AI-powered
Professional Experience
marketing and automation, using emerging
tools to streamline workflows, improve (August 2025 - August 2026)
collaboration, and accelerate execution.
JUNIOR BRAND MARKETING SPECIALIST , NUTRITION, NESTLÉ
Contact
Leveraged Nielsen retail audit data and category insights to identify market
[open contact info](look above in the "contact info" section) growth opportunities, directly contributing to portfolio renovation proposals
and brand review decks for Gerber.
[open contact info](look above in the "contact info" section) Co-managed national omnichannel activations and POSM materials for
Gerber and NAN, while optimizing the influencer marketing budget through
Kyiv, Ukraine campaign ROI analyses and coordinating product allocations for sampling,
retail listings, and PR initiatives.
Streamlined marketing operations and creative production by briefing
Skills agencies and autonomously designing dedicated web page assets, integrating
AI tools (Gemini, Lovable, Base44) to accelerate brief drafting and reduced
AI & No-Code Automation: turnaround time from 5 days to 2
Claude, Lovable, Prompt Engineering,
Adapted product packaging and labeling to EU compliance standards in
Base44, Gemini
partnership with Brand Managers, while providing operational and content
support to the medical advisory team for industry conferences.
Brand & Campaign Management:
Omnichannel Activations, POSM Execution,
(September 2024 - May 2025)
Influencer ROI Analysis, Packaging & EU
Compliance, Figma FINANCE TRAINEE, NET REVENUE MANAGEMENT,PEPSICO
Developed and maintained interactive Power BI dashboards for
Market & Business Analytics: revenue tracking, providing hands-on technical support, pipeline
Nielsen Data (Retail Audit), Advanced Excel, troubleshooting, and data management for the cross-functional finance
Power BI, SQL, Python (Data Analysis), SAP team.
Built an IDEF0 process model that optimized the knowledge-transfer
workflow during employee offboarding.
Process Engineering & Ops:
Business Process Modeling (BPMN, IDEF0), Automated post-meeting documentation workflows by integrating AI
Workflow Automation, Jira and speech-to-text transcription tools, instantly generating structured
action items and detailed briefs.

Language (August 2023 - August 2024)
English — Upper-Intermediate (B2) ENGLISH TUTOR / MENTOR, STUDYLESS

Conducted 100+ language mini-courses, webinars and marathons for kids.
Ukrainian — Native
Drove the creative design and optimization of the school’s branded social
media page.