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Game designer
- Considering positions:
- Game designer, Producer, Product-менеджер, Head of product
- City of residence:
- Dnipro
- Ready to work:
- Remote
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Yurii Horlov
Senior Game Designer – Systems & LiveOps
Ukraine | Remote
[open contact info ](look above in the "contact info" section)
[open contact info ](look above in the "contact info" section)
LinkedIn: [open contact info ](look above in the "contact info" section)
PROFILE
Senior Game Designer with 14 years of experience in mobile, social, and AR games. Specializes in
system design, LiveOps operations, monetization mechanics, and data-driven feature development.
Experience includes supporting live-ops services for large-scale franchises, prototyping AR gameplay,
and full product development cycle from concept to launch.
Experienced in both large-scale live products and smaller cross-functional teams. Focused on retention
systems, meta progression, monetization mechanics, and structured feature delivery.
CORE EXPERTISE
● System Design: Meta-progression architecture, economy balancing, and core loop design.
● LiveOps & Events: Planning seasonal events, reward systems, and advertising mechanics.
● Responsibilities: From concept to specification, cross-team coordination, and implementation
support.
● Analytics: KPI tracking, sales funnel analysis, and onboarding optimization.
PROFESSIONAL EXPERIENCE
Gameloft
Senior Game Designer (Feature Owner)
2025–2026
Worked on Feature Mechanics and LiveOps systems within the Asphalt franchise (China market).
● LiveOps Management: Managing and balancing 20+ live events (four types) per update cycle.
Coordinating reward logic and economic balance across seasonal cycles.
● Store Logic: Redesigned store architecture to improve user flow and monetization clarity in
events.
● Cross-Team Delivery: Led feature implementation across Design, Economics, and Engineering
teams, focusing on promotional efforts and progression systems within my area of responsibility.
Outsource project
Independent Consultant | Game Design Consultant
2024 – 2025
Provided design and economics consulting for external projects, focusing on monetization strategy and
optimizing the retention cycle, research, and screening of new concepts.
Education Studios
Lead Game Designer / Product Owner
2023 – 2024
● Project Management: Built the game development pipeline for Ad Astra, managing the project
from the first game version to pre-launch.
● Product Strategy: Developed core and meta-mechanics for a mobile/AR education platform,
establishing the functional foundation of the project.
Snap Inc.
Game Designer (AR / R&D)
2020–2022
● AR Gameplay: Develop AR gameplay for Snapchat (Snappables) and Spectacles, and
collaborate with R&D on new interaction models.
● Analytics: Create custom game dashboards to measure engagement and onboarding
effectiveness.
● Rapid Prototyping: Deliver game prototypes within 3–4 weeks from concept to launch.
Playgendary
Game Designer / Creative Producer
2019–2020
● Led full-cycle development of Playable Ads for the company portfolio.
● Scaled high-performing creatives across multiple products.
● Contributed to building Playable Ads production pipeline.
Bear Games
Game Designer / Producer
2018–2019
● Led the Bubble-shooter direction.
● Improved first-week retention and reduced churn through new metasystems and core mechanics
optimization.
● Created a new title from concept to soft launch.
Playrix
Game Designer
2017–2018
Project: Fishdom
● Involved in structuring Fishdom metacontent and thematic design of locations (10+ locations),
including content balancing and feature iteration.
Smart Project LLC
Lead Game Designer / Producer
2016 – 2017
● Developed new games that achieved leading positions in the social gaming market.
● Improve performance for existing social apps by adapting to the mobile market.
ILogos
Game Designer / Producer
2014 – 2016
● Developed design concepts for international clients, including Disney and Square Enix projects.
● Reworked UI/UX and monetization models for various client games.
Workrocks
Head of Game Development / Game Designer
2012 – 2014
● Managed team building, production timelines, and full lifecycle implementation of several
released games and useful apps as a manager and game designer.
TOOLS
Jira, Confluence, Notion
Google Sheets / Excel (advanced)
Figma, Miro
Unity (design-level)
EDUCATION
MSc in Electrical Engineering
National Technical University “Dnipro Polytechnic”
Senior Game Designer – Systems & LiveOps
Ukraine | Remote
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LinkedIn: [
PROFILE
Senior Game Designer with 14 years of experience in mobile, social, and AR games. Specializes in
system design, LiveOps operations, monetization mechanics, and data-driven feature development.
Experience includes supporting live-ops services for large-scale franchises, prototyping AR gameplay,
and full product development cycle from concept to launch.
Experienced in both large-scale live products and smaller cross-functional teams. Focused on retention
systems, meta progression, monetization mechanics, and structured feature delivery.
CORE EXPERTISE
● System Design: Meta-progression architecture, economy balancing, and core loop design.
● LiveOps & Events: Planning seasonal events, reward systems, and advertising mechanics.
● Responsibilities: From concept to specification, cross-team coordination, and implementation
support.
● Analytics: KPI tracking, sales funnel analysis, and onboarding optimization.
PROFESSIONAL EXPERIENCE
Gameloft
Senior Game Designer (Feature Owner)
2025–2026
Worked on Feature Mechanics and LiveOps systems within the Asphalt franchise (China market).
● LiveOps Management: Managing and balancing 20+ live events (four types) per update cycle.
Coordinating reward logic and economic balance across seasonal cycles.
● Store Logic: Redesigned store architecture to improve user flow and monetization clarity in
events.
● Cross-Team Delivery: Led feature implementation across Design, Economics, and Engineering
teams, focusing on promotional efforts and progression systems within my area of responsibility.
Outsource project
Independent Consultant | Game Design Consultant
2024 – 2025
Provided design and economics consulting for external projects, focusing on monetization strategy and
optimizing the retention cycle, research, and screening of new concepts.
Education Studios
Lead Game Designer / Product Owner
2023 – 2024
● Project Management: Built the game development pipeline for Ad Astra, managing the project
from the first game version to pre-launch.
● Product Strategy: Developed core and meta-mechanics for a mobile/AR education platform,
establishing the functional foundation of the project.
Snap Inc.
Game Designer (AR / R&D)
2020–2022
● AR Gameplay: Develop AR gameplay for Snapchat (Snappables) and Spectacles, and
collaborate with R&D on new interaction models.
● Analytics: Create custom game dashboards to measure engagement and onboarding
effectiveness.
● Rapid Prototyping: Deliver game prototypes within 3–4 weeks from concept to launch.
Playgendary
Game Designer / Creative Producer
2019–2020
● Led full-cycle development of Playable Ads for the company portfolio.
● Scaled high-performing creatives across multiple products.
● Contributed to building Playable Ads production pipeline.
Bear Games
Game Designer / Producer
2018–2019
● Led the Bubble-shooter direction.
● Improved first-week retention and reduced churn through new metasystems and core mechanics
optimization.
● Created a new title from concept to soft launch.
Playrix
Game Designer
2017–2018
Project: Fishdom
● Involved in structuring Fishdom metacontent and thematic design of locations (10+ locations),
including content balancing and feature iteration.
Smart Project LLC
Lead Game Designer / Producer
2016 – 2017
● Developed new games that achieved leading positions in the social gaming market.
● Improve performance for existing social apps by adapting to the mobile market.
ILogos
Game Designer / Producer
2014 – 2016
● Developed design concepts for international clients, including Disney and Square Enix projects.
● Reworked UI/UX and monetization models for various client games.
Workrocks
Head of Game Development / Game Designer
2012 – 2014
● Managed team building, production timelines, and full lifecycle implementation of several
released games and useful apps as a manager and game designer.
TOOLS
Jira, Confluence, Notion
Google Sheets / Excel (advanced)
Figma, Miro
Unity (design-level)
EDUCATION
MSc in Electrical Engineering
National Technical University “Dnipro Polytechnic”
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The candidate's resume is posted at https://www.work.ua/resumes/20107225/