Катерина

KATE MUSMOVA Kateryna Karhina

CREATIVE DIRECTOR / CONTENT LEAD

9+ 70+
YEARS IN DIGITAL PEOPLE LED ACROSS
MEDIA PRODUCTION PRODUCTION & DESIGN

5–15X 53M+
ORGANIC VIEW LIFT VIA VIEWS ON A SINGLE VIDEO
CREATIVE RE-DIRECTION (LEAD ON-CAMERA TALENT)

• [open contact info](look above in the "contact info" section) • Telegram @KateMusmova

BRANDS & PROJECTS
Garnier, NYX, L'Oréal, MC Profline,
Pop Gossip, Acme, GTM, Skyvii, Dnipro-M, Benya
Zubrick, Медея, Ocean Bloom, Ibiza, Трубадур
and more

1.1M 3.2M
ORGANIC REACH ON A SINGLE PEAK VIEWS (VIRAL BEAUTY
BRAND INTEGRATION HOOKS & STORYTELLING)

13+
COMMERCIAL BRANDS &
PROJECTS

FULL-CYCLE EXECUTION: IDEATION • SCRIPTING •
DIRECTING • ON-CAMERA DELIVERY

ON-SCREEN ACROSS
INTERNATIONAL
CHANNELS
Lead on-screen talent for global YouTube
channels (Troom Troom, WooHoo), reaching
20M–53M views per video across multiple
languages.

THE CHARACTER THE
WHOLE WORLD RECOGNIZED
Original Character: Created and embodied "RedHead"
— wrote her storylines, voice, and distinctive visual
style (recognized globally by millions).
Talent Mentorship: Coached new actors and creators
on character development, screen presence, and
audience connection.

LEADING THROUGH
EXTRAORDINARY CONDITIONS
Crisis Response: Stepped in as Interim Head
of Operations immediately following the 2022
full-scale invasion, leading 5 production
crews and the design department (~70
specialists).

Rapid Restructuring: Rebuilt production
pipelines and schedules from scratch amidst
infrastructure instability and curfew limits.

Performance: Grew average views per video
from 80–120K to 500K–1.2M within the first 30
days of restructured workflow.

RELAUNCHING A
STALLED PROJECT
PROBLEM
PROJECT STUCK FOR
1.5 YEARS
DEVELOPED CONCEPTS & REVIEWED SCRIPTS

MY ROLE SUPPORTED PRODUCTION & DIRECTED SHOOTS
APPEARED ON CAMERA WHEN NEEDED
CONTENT PRODUCER DROVE EDIT REVISIONS THROUGH FINAL
DELIVERY
DIRECTOR OWNED YOUTUBE PUBLISHING & METADATA
ON-CAMERA TALENT ANALYZED PERFORMANCE & ITERATED

RESULT
500K–557K VIEWS
FIRST NEW VIDEOS RELEASED
WITHIN 2 MONTHS.

CREATIVE DIRECTION
CHANGED THE RESULT
For a US supplements & haircare brand (NDA), I was
hired strictly as an on-camera creator to shoot client-
written scripts.
Seeing low engagement, I took initiative beyond my
scope: pitched format improvements, re-scripted
select videos, and edited them for audience retention.

300-600 ~2500
STANDARD PRODUCT- SOCIAL-FIRST NATIVE
FOCUSED SCRIPTS FORMATS (AVERAGE)

5–15X 13.3K
PEAK VIEWS ON AN
ORGANIC REACH LIFT
OPTIMIZED VIDEO

END-TO-END AI CONTENT PIPELINE
Ran a fully AI-driven content operation across 5
channels simultaneously.

SOURCING & SCRIPTING: TRACKED TRENDING
NEWS AND TOPICS, WROTE SCRIPTS USING AI
TOOLS FOR FAST TURNAROUND.

VISUALS & VOICE: GENERATED VIDEO/IMAGE
ASSETS AND VOICEOVERS ENTIRELY WITH AI,
WITHOUT CAMERAS OR A PRODUCTION CREW.

EDITING & DISTRIBUTION: ASSEMBLED AND
PUBLISHED CONTENT ACROSS MULTIPLE
PLATFORMS ON A CONSISTENT SCHEDULE.

WHAT IT PROVED: RAN AND MANAGED MULTIPLE
CONTENT CHANNELS IN PARALLEL WITH A FULLY
AUTOMATED, ONE-PERSON PIPELINE — END TO
END, FROM IDEA TO PUBLISH.

LET'S BUILD HIGH-PERFORMANCE
CONTENT TOGETHER
CREATIVE DIRECTOR | CONTENT LEAD | ON-CAMERA TALENT

OPEN FOR HIGH-IMPACT ADVISORY, FRACTIONAL ROLES, AND FULL-SCALE LEADERSHIP

CORE COMPETENCIES:
CREATIVE DIRECTION & STRATEGY • PRODUCTION OPERATIONS (SCALE: 50M+) • VIRAL STORYTELLING & IP
DEVELOPMENT • ON-SCREEN DELIVERY

[open contact info](look above in the "contact info" section) • TELEGRAM: @KATEMUSMOVA • LINKEDIN: KATE KARHINA / MUSMOVA