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YAROSLAVA HONCHARUK

CONTENT SPECIALIST | VISUAL CONTENT | CONTENT LOCALISATION | AI-ASSISTED WORKFLOWS
Warsaw, Poland | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
Kyiv, Ukraine | [open contact info](look above in the "contact info" section) |

PROFESSIONAL SUMMARY
Detail-oriented content specialist with 2 years of experience creating and adapting digital content for multiple products, audiences and markets. I enjoy turning information and visual materials into clear, consistent content that is easy to understand. My experience combines English-language content, localisation, visual asset creation, performance analysis, process documentation and AI-assisted workflows. I work comfortably across content, design, product and marketing teams and bring care, accuracy and consistency to every project.

CORE SKILLS
Content creation and localisation • English-language content • Visual content • Content consistency • Performance analysis • A/B testing • Email design • Responsive email templates • HTML and CSS • AI-assisted workflows • Process documentation • Cross-functional collaboration • Mentoring and onboarding

PROFESSIONAL EXPERIENCE
Email Marketing Manager | Appflame | March 2025 – Sep 2026
• Manage customer communications for four digital products across promotional, activation, reactivation and automated lifecycle campaigns.
• Plan, launch and optimise campaigns using performance data and A/B testing to improve content and inform campaign decisions.
• Analyse email performance and deliverability data, including sender reputation, domain warm-up, SPF, DKIM and DMARC.
• Develop and maintain responsive email templates using HTML, CSS, Stripo and BeeFree.
• Adapt customer communications for different products, audiences and markets in collaboration with content, design, product and marketing teams.
• Create and maintain structured internal documentation to standardise workflows and support knowledge sharing.
• Design onboarding materials, mentor interns and help new team members understand tools, processes and content standards.
• Contribute practical expertise to the company’s Mailkeeper Intern Academy and provide guidance to future specialists and new colleagues.

Content Creator | Appflame | Sep 2024 – Feb 2025
• Created and adapted English-language content for six customer-facing digital products across different audiences and markets.
• Produced and localised email communications, visual content and user-facing materials, maintaining clarity, consistency and engagement.
• Collaborated with marketing, design and product teams to support promotional and lifecycle campaigns.
• Created email layouts and visual assets using Figma and AI-powered content tools.
• Helped maintain a consistent tone of voice and communication standards across multiple products.

TOOLS & TECHNOLOGIES
Visual content and design: Figma, Canva, MidJourney, image editing and AI image generation tools
Email development: HTML, CSS, Stripo, BeeFree (Really Good Emails)
Workflow and AI: Jira, Confluence, Notion, Slack, Claude, ChatGPT, Microsoft Office
Deliverability and diagnostics: Google Postmaster Tools, Mail-Tester, MXToolbox, Warmy.io
EDUCATION
Bachelor’s Degree, English and Second Foreign Language: Oral and Written Translation in Business Communication
Kyiv National Linguistic University | Sep 2020 – Jun 2024

LANGUAGES
Ukrainian: Native | English: C1 Advanced | Polish: B2 Upper-Intermediate | Russian: Fluent

ADDITIONAL TRAINING
• Great Learning, Email Marketing | 2025
• Google, Think Outside the Inbox: Email Marketing | 2025
• Simplilearn SkillUP, Advanced Email Marketing | 2025
• Simplilearn SkillUP, AI in Email Marketing | 2025
• Polish Language Course, Polski Instytut Językowy, Warsaw | 2023
• Flat Lay Workshop, Bazilik School of Communications, Kyiv | 2021
• Mobile Photography: Big Success of a Small Lens, Kyiv School of Photography, Kyiv | 2020