Ruslan

RUSLAN HOREVANOV
[open contact info](look above in the "contact info" section)

[open contact info](look above in the "contact info" section)

SUMMARY
Experienced Brand & Commercial Manager with a strong background in portfolio strategy,
360° marketing, P&L management, and business development across the FMCG sector.
Co-owner of an event agency with experience in 100+ brand activations and national-
scale events, building partnerships across FMCG and hospitality industries.
HARD SKILLS

EXPERIENCE • Brand & Portfolio Strategy
• P&L Management
National Brand Manager 08/2020 – 10/2024 • Category Management
DDS+ Ltd. Drink Distribution Systems Kyiv, Ukraine • Trade Spend Optimization
(One of largest producers and distributors of alcoholic beverages in Ukraine) • Pricing Strategy
• Go-To-Market Execution
• Brand P&L & Trade Spend Management: Managed P&L for a portfolio of 5 brands • Consumer Insights
(100+SKU), optimized A&P and trade spend to drive profitable growth. • Business Development
• Portfolio Leadership: Elevated a core brand from #20 to Top-3 nationwide in sales • Event & BTL Marketing
rankings within two years through category and pricing strategies. • Sponsorship Management
• Omnichannel Distribution: Managed national distribution across Off-Trade, On-Trade, • Cross-Functional Leadership
and E-commerce channels, driving 25%+ YoY sales growth. • Data analysis
• GTM & New Product Launches: Launched 2 new brands and 10+ SKUs, achieving
target distribution and #1 category shelf visibility across national retail chains.
• Brand Marketing & Cross-Functional Leadership: Led 360°marketing campaigns and
BTL activations, aligning sales, trade marketing, and analytics teams to maximize sell-out SOFT SKILLS
performance. • Strategic Thinking
• Commercial Negotiations
• Team Leadership
• Decision Making
Head of Marketing|Co-owner 03/2018 – till now • Resilience
Bar Trigger Kyiv, Ukraine
(Specialized in the development and organization of events involving alcohol brands)
TECHNICAL EXPERTISE
• Business Development & Marketing: Transformed a bar rental & production business
into a full-cycle B2B event & marketing agency for the alcohol industry, combining • MS Excel & Power BI
marketing, sponsorships and event execution. • Qlik View Analysis
• Brand Activations & Experiential Marketing: Conceptualized and executed 100+ • Bitrix24, Slack, Jira
high-profile branded events and activations across Ukraine for leading FMCG brands. • Clay, Pipedrive
• Sponsorship Management: Built partnerships with leading alcohol brands, payment
providers(Visa/Mastercard), E-commerce platforms, and product suppliers, securing event
support and brand exposure.
LANGUAGES
• English B2
Project Marketing Manager 08/2016 – 03/2018 • German B1+
Fozzy Group Kyiv, Ukraine • Ukrainian native
(The largest winter fairs in the country) • Russian native

• Marketing Strategy: Developed and executed an end-to-end marketing strategy for
Ukraine’s largest winter trade fair, boosting brand awareness and visitor footfall. EDUCATION
• Sponsorship & Commercial Partnerships: Secured and managed key corporate
Donetsk National University
sponsors and partners, increasing event funding and promotional reach.
Specialization «Finance & Credit»
• Team Leadership & Execution: Led and motivated cross-functional event teams,
establishing clear KPIs to maximize performance and execution.
• Master`s degree 2011-2012
• Bachelor degree 2007-2011
Bar Manager & Bartender 09/2010 – 06/2016
Hilton Kyiv/Forsage/Atlas Weekend/Mrpl Fest Kyiv, Ukraine