Тетяна

TETIANA BILAN
Senior Marketing, Sales & Business Operations Professional

PROFESSIONAL SUMMARY
Marketing, sales, and business-operations professional with a track record in marketing strategy, brand
management, sales and loyalty-program leadership, and business process optimization within
multinational companies. Background also includes government relations, work with international
organizations and public-sector institutions, leadership of complex projects, and high-level negotiations.
Skilled in AI implementation, workflow optimization, budget and P&L management, CRM analytics, and
cross-functional collaboration. A strong multilingual communicator, effective across cultures and markets.

CONTACT PROFESSIONAL EXPERIENCE
Kyiv, Ukraine Senior Process Executive Dec 2019 – Aug 2026
[open contact info](look above in the "contact info" section) Cognizant Technology Solutions Poland | Krakow, Poland | Full-time
[open contact info](look above in the "contact info" section) Client Account: Google — Francophone, Latin American & U.S. Markets
(email preferred for initial contact) • Executed and optimized end-to-end business processes, consistently
CORE COMPETENCIES meeting SLA targets across all markets served.
• Marketing Strategy & Brand • Ensured accurate, high-quality data evaluation and deliverables across
Management multiple markets.
• Sales Strategy & Business • Contributed to AI-driven process automation within the AI Max project,
Development improving operational efficiency and consistency.
• Budget & P&L Management Head of Marketing & Communications Mar 2023 – Mar 2024
• CRM Analytics & Customer DASARTI (Art Space) | Karlsruhe, Germany | Part-time
Lifecycle Management • Shaped and drove the marketing strategy for Art Space DASARTI,
• Loyalty & Retention Program strengthening its digital presence, advertising, and brand identity.
Management • Led public relations and event-planning initiatives that grew audience
• Business Process Optimization engagement and community visibility.
• AI Implementation & • Owned the marketing budget end-to-end, analyzing campaign
Automation Projects performance to guide strategic decisions.
• Cross-Functional & Yves Rocher Ukraine Sep 2010 – Mar 2017
Cross-Market Collaboration Kyiv, Ukraine | Full-time
• Negotiation & Partnership Senior Specialist on Sales, Marketing &
Development Loyalty Programs Apr 2016 – Mar 2017
• Market Research & Competitive • Executed marketing plans for the Distance Sales channel that
Analysis consistently achieved revenue results, managing the full customer
• Team Leadership, Coaching & lifecycle.
Change Management • Developed cross-loyalty projects with key partners to enhance
• Languages: Ukrainian performance across Distance Sales and e-commerce channels, and
(Native), English (Proficient), built customer relationship strategies within the CRM project in Retail.
French (Proficient), Spanish • Conducted SMS and email marketing; collaborated closely with the
(Proficient), Italian Digital & Marketing, Logistics, and other departments to streamline
(Intermediate) processes and inform operational decisions.
• Made strategic and operational decisions to optimize sales and meet
EDUCATION
business targets within KPI metrics; analyzed KPIs to assess and report
Master's Degree, International
on marketing campaign results.
Information

2003 – 2009 • Prepared regular performance reports for Business Reviews and
Institute of International conducted P&L analysis.
Relations, Taras Shevchenko Senior Sales Specialist Dec 2011 – Apr 2016
National University, Kyiv,
• Managed marketing campaigns and customer lifecycle for the Distance
Ukraine
Sales channel.
Field of study: Analytical Support
• Adapted and implemented marketing communication strategies aligned
for Foreign Policy Interests.
with annual KPI objectives; contributed to marketing plan development
Qualification: Foreign Affairs
and pricing strategy.
Analyst, French Translator.
• Conducted SMS and social media marketing to increase sales and
Certification: Spanish for
implemented an omni-channel strategy to enhance customer
Foreigners
experience.
March – May 2017
University of Buenos Aires (UBA), • Supported crisis management efforts (2014–2015) and prepared regular
Argentina performance reports for General Management, including P&L analysis.
Certified with Highest Distinction. Sales Specialist Sep 2010 – Dec 2011
• Developed and implemented Direct Marketing (Distance Sales) projects
in collaboration with the Regional Marketing Manager and
cross-functional teams.
• Adapted French communication strategies and marketing plans to the
Ukrainian market.
• Implemented recruitment and loyalty campaigns, defining campaign
themes and promotional product selection; conducted consumer
analysis and validated pricing based on KPI performance.
• Prepared agency briefs and validated promotional campaign launches
for catalogs; monitored weekly campaign performance, identified
deviations, and proposed actions for improvement.
• Conducted post-sale analysis, negotiated contractor agreements, and
prepared performance reports for General Management.
Senior Specialist Sep 2009 – Sep 2010
Ministry of Economy of Ukraine | Kyiv, Ukraine | Full-time
• Developed and implemented cooperation strategies with International
Financial Institutions (IFIs), donor countries, and international
organizations.
• Organized and participated in international and bilateral negotiations and
events.
• Prepared speeches and reports in English and Ukrainian.
• Liaised with central Executive Branch services to support effective IFI
cooperation.

*Additional early-career experience details, recent courses, and certificates are available on
LinkedIn: [open contact info](look above in the "contact info" section)