Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20182981/

Work experience

Head of marketing

from 06.2020 to 05.2026 (6 years)
Go Wombat OÜ, Dnipro (IT)

• Shaped and directed the company's international B2B marketing agenda across Europe, the USA, the Middle East, and Africa, establishing how market positioning, acquisition activity, resource allocation, and marketing execution would support the broader commercial strategy.
• Orchestrated an integrated demand-generation portfolio spanning account-based marketing, SEO, paid media, outbound, email, events, and CRM, creating a coordinated customer-acquisition model that extended from ICP development and initial engagement through marketing-to-sales handoff and pipeline visibility.
• Wrote content and collaborated closely with graphic and motion designers to transform complex messaging into clear, visually engaging brochures, handbooks, webpages, booth designs, and presentations that improved audience understanding and strengthened sales communication.
• Prepared sales teams for conferences and client meetings by strengthening company messaging, pitch materials, event collateral, prospect communications, and commercial assets, helping them present value more clearly and confidently in customer-facing conversations.
• Converted complex technology capabilities into market-facing business value by working with leadership, sales, product, and development stakeholders to produce clearer positioning, value propositions, case studies, campaign narratives, and prospect-oriented communications.
• Established greater accountability around marketing performance through KPIs, structured reporting, funnel visibility, campaign analysis, and operating processes that enabled leadership and commercial teams to better understand marketing activity and its contribution.
• Incorporated AI-enabled methods into everyday marketing operations, applying emerging technology to content workflows, campaign analysis, segmentation, lead scoring, personalisation, reporting, and execution processes.
• Built a more disciplined operating structure for the marketing team by coordinating internal contributors and external specialists through clearer ownership, RACI practices, workflows, project planning, KPIs, and reporting expectations.

KEY ACHIEVEMENTS
• Elevated inbound from a supporting channel into one of the company's important sources of new business by overhauling the website experience, search architecture, content approach, and conversion-oriented market presentation.
• Shifted the internal mandate of marketing beyond promotion, establishing the function as a broader commercial partner to sales, partnerships, recruitment, international expansion, organisational culture, and company visibility.
• Improved the consistency and persuasiveness of the company's market presence by strengthening messaging and the sales and event-oriented materials used to communicate value to prospective clients.

Sales manager

from 02.2018 to 06.2020 (2 years 5 months)
HappyTube, Kyiv (IT)

• Owned the commercial journey from prospect identification and qualification through negotiation, close, onboarding, and ongoing account development, providing direct exposure to the complete B2B customer-acquisition lifecycle.
• Developed and maintained a portfolio of international B2B relationships, placing sustained emphasis on retention, repeat engagement, customer value, and long-term account development.
• Generated new-business opportunities through coordinated email, social media, and online outreach, using digital prospecting methods to sustain an active flow of prospective customers.
• Applied structured qualification and follow-up practices to move relevant opportunities through successive stages of the sales process and maintain continuity throughout prospect engagement.
• Led commercial negotiations with prospective clients and worked to align proposed solutions with their individual needs and business requirements.
• Tailored customer-facing solutions around information gathered during the sales process, strengthening the connection between client needs and the company's offering.
• Continued relationship management after acquisition through onboarding and account-development activity designed to support repeat business and longer-term commercial relationships.
• Fed direct customer and market observations back to marketing colleagues, helping refine campaign targeting, messaging, and execution according to actual prospect response.
• Supported the development of other sales team members through guidance on prospect communication, outreach quality, objection handling, and sales execution.

KEY ACHIEVEMENTS
• Built practical expertise across the full customer lifecycle, creating a commercial foundation that later informed a more sales-aware approach to marketing leadership.
• Grew and managed B2B customer relationships with continued attention to retention, repeat business, and longer-term account value.
• Helped connect frontline sales intelligence with marketing decisions by incorporating market and customer feedback into conversations around targeting and messaging.

Education

Kyiv national university of Trade and Economics

Masters in International Economics, Kyiv
Higher, from 2019 to 2020 (1 year)

Ukrainian-American Concordia University

Masters in Business Administration, Kyiv
Higher, from 2017 to 2019 (2 years)

Additional education and certificates

Project Management Professional

1 year

Knowledge and skills

• MS Office
• Google Analytics
• B2B Sales
• Marketing
• Salesforce
• HubSpot
• Mailchimp
• Email Marketing
• Account and Project Management
• Lead revival and nurturing
• CRM Skills (Hubspot, Salesforce)
• Demand generation
• B2B Marketing
• Sales Enablement
• Project management

Language proficiencies

• English — fluent
• Spanish — above average
• Ukrainian — beginner