Timokhina

Valeriia Timokhina
Telegram: https://t.me/vtim9 · Email: [open contact info](look above in the "contact info" section)

Lifecycle / CRM & Email Marketing Specialist

PROFESSIONAL SUMMARY

Lifecycle / CRM & Email Marketing Specialist with hands-on experience owning email channels, building
automated customer journeys, segmentation, retention and re-engagement programs, and optimizing
performance through A/B testing and analytics.

CORE SKILLS

Lifecycle & Retention: Marketing Automation · Customer Journeys · Triggered & Nurture Flows · Retention
· Re-engagement · Audience Segmentation · Personalization

Email & Optimization: Email Campaign Management · A/B Testing · Campaign Analytics · Conversion
Tracking · Deliverability · Bounce & Suppression Management · List Hygiene

Tools & Technical: Mailchimp · Klaviyo · Zoho CRM · SPF / DKIM / DMARC · UTM Tracking · Basic
HTML/CSS · Basic SQL · API Integrations

Languages: English C1

EXPERIENCE

NDA — Digital Maritime

Marketing Manager / CRM Specialist
February 2026 – July 2026

● Built and managed automated email communication processes in Zoho CRM.
● Led the migration and automation of a media newsletter, reducing manual campaign preparation.
● Built nurture sequences and automation logic based on audience segments and communication
goals.

NDA — IT SaaS product

Business Development / Communications Manager
July 2025 – December 2025

● Built segmented email flows and re-engagement communication for different funnel stages.
● Developed personalized messaging and offers based on audience and campaign objectives.
● Ran A/B tests to optimize messaging and communication approaches.
● Monitored email deliverability and domain health.

Red Apple

Communications Manager
July 2023 – February 2025

● Managed personalized email communication, audience research, partner outreach, and market
analysis.

Data Drive

Marketing Coordinator
January 2023 – March 2023

● Coordinated marketing operations, reporting, workflows, and team priorities.

Zeroqode

Marketing Manager & Coordinator
June 2021 – December 2022

● Owned the email marketing channel end-to-end, including campaign strategy, segmentation,
automated flows, testing, and performance analysis.
● Built and optimized lifecycle flows across onboarding, nurture, retention, and re-engagement.
● Increased Open Rate from ~10–15% to 25–33% and CTR from <1% to 2%+.

Small Business Owner — Women’s Clothing

November 2018 – December 2020

● Founded and operated an online and offline retail business, owning customer research, audience
segmentation, positioning, promotion, and customer communication.



Eastern Peak — Software Development Outsourcing

Marketing & Communications Manager
April 2015 – October 2018

● Managed email marketing, content, PR, SEO, and marketing analytics.
● Built marketing funnels and created email templates for Sales.