Олексій

Oleksii Shulika
Head of Sales — B2B SaaS & RegTech. Building revenue engines that scale from first hire to
enterprise pipeline.

Kyiv, Ukraine [open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

Results-driven sales leader specializing in building and scaling high-performing teams through structured
processes and data-driven decision-making — with a track record of designing sales systems that enabled
80%+ YoY net revenue growth across B2B and B2G segments. Focused on predictable revenue growth,
international expansion, and customer retention above 92%.

10+ 80%+ 92% 30% 15%
Years of B2B commercial YoY net revenue growth Customer retention rate Reduction in new-hire New revenue via partner
leadership ramp-up time ecosystems

CORE COMPETENCIES

Go-To-Market (GTM) Strategy & Execution GTM Partner Ecosystems & Reseller Networks PARTNERS

International Expansion — Tier-1 Markets EXPANSION Team Scaling, Coaching & Comp. Design TEAM

Sales Pipeline & CRM Optimization PIPELINE RegTech, KYC/AML, Sanctions & Due Diligence REGTECH

B2B & B2G Complex Sales SALES

KEY ACHIEVEMENT HIGHLIGHTS

Scaled net revenue by 80%+ YoY through Tier-1 market expansion and value-based deal optimization.

Doubled company revenue within the first six months at Leeloo.ai; delivered 30% YoY growth at API2Cart.

Maintained a 92% customer retention rate while growing expansion revenue share by 40%.

Generated 15% of new revenue via structured SaaS partner and referral networks.

Improved lead-to-deal conversion from 18% to 27% by standardizing sales scripts and coaching.

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PROFESS I ONAL EXPER I ENCE

YouControl HEAD OF SALES

SITUATION Scale the sales function from scratch, drive international expansion into Tier-1 markets, and establish the platform
as a trusted Due Diligence and AML solution. ACTION Developed GTM execution strategies for Tier-1 expansion; built strategic
partnerships with international resellers and consultancies; led B2G sales initiatives with government and law enforcement
institutions. RESULT Increased net revenue by 80%+ YoY; secured first enterprise clients in compliance-sensitive sectors;
closed strategic B2G contracts.

API2Cart HEAD OF SALES

SITUATION Structure end-to-end sales processes, accelerate revenue growth, and decrease customer churn. ACTION Built lead
qualification, demo, negotiation, and onboarding workflows; established predictable inbound, outbound, and partner lead-
generation channels; managed strategic technology partnerships. RESULT Delivered 30% YoY revenue growth; achieved 92%
retention; expanded upsell share by 40%; generated 15% of new revenue via partner channels.

Leeloo.ai HEAD OF SALES

SITUATION Build and scale the sales organization for a SaaS platform and launch products into regional markets.
ACTION Designed compensation and motivation frameworks; managed hiring, onboarding, and coaching, scaling the team from

5 to 15; aligned positioning and pricing with product and marketing teams. RESULT Doubled revenue within 6 months;
expanded team capacity 3x; successfully launched new products into regional markets.

Invisible CRM HEAD OF SALES

SITUATION Standardize sales execution, increase pipeline efficiency, and improve team accountability. ACTION Implemented
weekly KPI dashboards and performance tracking; introduced standardized sales scripts, mentoring, and best practices.
RESULT Consistently hit 120% of quarterly targets; increased conversion from 18% to 27%; cut ramp-up time by 30%;
achieved 70% YoY revenue growth.

EARLY CAREER EDUCATION & CERTIFICATIONS LANGUAGES

Prom.ua Diploma in Strategic Management Ukrainian
Sales Manager — subscription sales, lead-base Institute of Financial Accountants (IFA) Native
management, 80%+ CSAT
Professional Certificate in Management English
National Science Center "KIPT" The Open University Fluent
Research Engineer — applied research,
Specialist Degree in Electrical
commercialization & pre-sales technical support
Engineering
NTU "Kharkiv Polytechnic Institute"

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