Олена

Olena Soviak
CONTACT
__________
Lviv, Ukraine
WORK EXPERIENCE [open contact info](look above in the "contact info" section)
[open contact info](look above in the "contact info" section)
__________

Product Madness Lviv, Ukraine SKILLS
Senior GameOps (CRM & Retention) Manager 11/2021 – 06/2026 __________
● Owned end-to-end CRM lifecycle - from registration and first payment CRM & Retention
through activation, retention, and win-back - for a live B2C mobile product ●Retention Strategy & Customer
with ~100k DAU Journey Design
● Segmented users by cohort and behavior, from new non-payers to frequent ●CRM Campaign Automation
high spenders, and designed distinct lifecycle flows and A/B tests tailored to ●Segmentation & Loyalty
each group Programs
● Launched a 3-week onboarding journey to accelerate time-to-value, ●Reactivation & Win-back
increasing D1/D3/D7/D14 conversion by 6% and app engagement by 40% ●Game Economy Optimization
(D14) and 25.4% (D28) ●Gamification Mechanics
● Led a cross-functional task force team on reactivation of high-value at-risk
players, winning back 25% of the targeted segment Analytics & Reporting:
● Designed and launched a VIP lifecycle program with a churn-prevention flow ●Retention Rate, Churn, LTV,
ARPU, ROI
that reduced churn by 11% among VIP players
●A/B Testing & Experimentation
● Led and mentored a team of 2 CRM specialists on day-to-day execution and
●SQL, Amplitude, Redash,
campaign delivery
Customer.io, Looker Studio
● Owned monetization strategy for the Web Store, growing it into a channel
●Stakeholder Reporting
worth 25% of total revenue - a 3x increase within 1.5 years
● Ran structured A/B tests end-to-end - hypothesis formation, control groups, CRM & Marketing Tools:
execution, and result interpretation - scaling winning outcomes across ●Smartico
segments ●Iterable
● Built triggered, behavior-based CRM flows across email, push, and in-app ●Intercom
channels, moving from mass messaging to event-driven personalization ●AppsFlyer
● Collaborated cross-functionally with Product, Analytics, and Engineering to ●JSON (working knowledge)
translate business goals into CRM strategy and execution ●Back-office tools

RocketRoute, Lviv, Ukraine Collaboration & Leadership
Training Lead/Data Manager 07/2019 – 11/2021 ●Team Management &
Mentoring
● Led end-to-end onboarding and training for new hires, owning the training
●Cross-functional Team
process across tools, workflows, and data-specific knowledge Leadership (Product BI/Data,
● Managed and maintained multiple categories of aviation data, ensuring Development, Marketing)
accuracy and consistency across a complex global product ●Jira, Confluence, Miro
● Used SQL to analyze and validate database content, identifying
inconsistencies to support data-driven decisions Languages:
●Ukrainian: Native
Highlight Language School, Lviv, Ukraine ●English: C1
English teacher 09/2018 – 06/2019 ●Japanese: B1
●French: A2
● Taught English to individuals and groups across levels and age groups,
adapting methods to learner needs LICENCES &
● Designed lesson plans and materials tailored to course goals and student CERTIFICATIONS
progress __________
● Tracked learner progress and adjusted course plans based on performance
●Data Quality Engineering

EDUCATION course (EPAM University)
●Business Analysis course
__________
(EPAM University)
Ivan Franko Lviv National University, Lviv, Ukraine ●SQL
BA and MA in Japanese and Ukrainian philology ●Claude 101