Валерія

VALERIIA POVKH
Pharmaceutical Product Own e r

Phone Email
[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

PROFILE INFO Experience
Experienced Product Owner in a PRODUCT OWNER 2022-to date
Ukrainian company with 10 years LLC Зdravo, Kyiv
of experience in the Analysed global healthcare trends
pharmaceutical industry. Studied the healthcare ecosystem in Ukraine
Built new menopause and pain management areas and developed market-entry
I offer a decade of pharmaceutical strategies for the Ukrainian market
industry expertise, focusing on the Led the strategic development of new products within the pain management and
end-to-end development and menopause portfolios
Managed the full product lifecycle, from market research and forecasting to launch
execution of product strategies. planning and sales growth
Developed and implemented product components, including a portfolio of
SKILLS pharmaceutical products, patient support tools, and an online portal
Coordinated collaboration between Project Management, Regulatory, Medical, and
Supply Chain teams throughout registration and launch
Strong understanding of the Created financial models for the menopause and chronic pain therapeutic areas
pharmaceutical industry Evaluated investment opportunities and developed business cases for new
molecules, including sales forecasts, COGS, and NPV/IRR scenarios
Background in marketing Created and maintained product implementation roadmaps
Searched for and collaborated with partners on product modernization
Strong business acumen
Adaptability MARKET-BEATING COMMERCIAL PERFORMANCE
Outperformed the NSAID market, driving 71.5% QoQ sell-out growth while the
Customer focus
market declined by 1.5%.
Cross-functional Collaboration Consistently exceeded quarterly targets (+7.3% in Q1 and +11.4% in Q2), securing
an upward revision of the annual forecast
Strategic thinking
Analytical skill
Leadership MARKETING PRODUCT MANAGER 2021-2022
LLC Зdravo, Kyiv
REFERENCES Developed and implemented marketing plans for specific OTC pharmaceutical
products
Conducted market analysis, competitor monitoring, target audience identification,
Chief Executive Officer (CEO) and segmentation
LLC 3dravo Developed tactical campaigns for the medical representative team
Chief Product Officer (CPO) Organized and executed advertising campaigns and participated in scientific
conferences, congresses, and exhibitions
LLC 3dravo
Conducted regional workshops
Human Resources Director (HRD) Created promotional materials
LLC 3dravo Organized and supported client loyalty programs
(Contact details available upon Collaborated with contractors on the naming, branding, and visual identity of new
products
request)
Created promotional items and brand reminders
Delivered presentations to the team on medical topics and marketing strategies for
LANGUAGES product implementation

English - intermediate
Ukraine - native

OTC MEDICAL REPRESENTATIVE 2019-2021
Pharmaceutical Company "Darnitsa", Kyiv

Market analysis and identification of competitive advantages of the launch
Conducting a 3-level product analysis to determine key benefits
Defining market segments and target audience
Determining drug positioning
Development of patient profile
Conducting SWOT analysis
Determining the properties, advantages, and benefits of the drug

MEDICAL REPRESENTATIVE
Promotion of over-the-counter and prescription drugs
Collaboration with pharmacy managers on orders and drug sales
Launch of new drugs
Organization of roundtable discussions and presentations
Participation in conferences and congresses, booth work, as well as interaction with
company doctors and speakers
Market monitoring, competitive analysis
Execution and management of sales plan
Maintenance of good performance metrics

Medical Representative OTC 2017 - 2019
Berlin-Chemie/Menarini, Kyiv
KAM, oncology direction 2017 - 2017
Grindex, Kyiv

Medical Representative, RX 2016 - 2017
PJSC "Phytofarm", Kyiv
Pharmacist 2014 - 2016
LLC "Sanitas"

Education

G.S. Prostasevich Institute of Pharmacy, 2011 - 2014
Junior Specialist in Pharmacy.

A.A. Bogomolets National Medical 2014 - 2018
University, Pharmacist.

Product Management School at «Стафф- Альянс» 2019

Hobby Pre-MBA at Kyiv-Mohyla Business School 2022-2023
(KMBS), Marketing.
traveling
reading books
sports,
aerial yoga
marketing
long mounting wolk

languages
English

Ukrainian