Марія

MARIA LOMAKIVSKA
SMM & Digital marketing Specialist

PROFESSIONAL SUMMARY
SMM & Digital Marketing Specialist with 2+ years of experience in
social media, content creation and digital marketing. I combine a
[open contact info](look above in the "contact info" section) creative approach to content with a strong analytical mindset —
from developing content strategies and creative concepts to
[open contact info](look above in the "contact info" section)
researching target audiences, analysing competitors and
Warsaw, Poland evaluating content performance.
Experienced across beauty, consumer products and electronics,
with a strong understanding of social media trends, visual
EDUCATION communication and digital consumer behaviour.

Bachelor of Marketing WORK EXPERIENCE
Management
Akademia Ekonomiczno- Social Media Marketing Specialist & Content Creator
Humanistyczna w Warszawie
08/2023 – Present
2022 - 2025
Developed social media and communication strategies
based on brand goals, audience insights and market trends.
SKILLS
Created content plans, content pillars, creative concepts and
MS Office short-form video content for different industries.
Canva, Figma, CapCut Conducted target audience research, customer persona
Target audience research development and audience segmentation.
Audience segmentation
Analysed competitors, market trends and communication
Competitor analysis
strategies to identify content opportunities and gaps.
Market research
Created and managed Reels, social media visuals,
KPI tracking
advertising creatives and presentations.
Performance analysis
Reporting Analysed content and campaign performance, monitored

Social media strategy KPIs and used insights to optimise communication.
Content strategy
Content planning Content Moderator | Accenture Services
Content creation 10/2025 - 03/2026
Creative concepts Reviewed and moderated user-generated content according
Visual storytelling
to platform policies and quality standards.
Brand communication
Applied content guidelines consistently while handling a high
Creative & analytical thinking
volume of cases.
Attention to detail
Identified policy violations and escalated complex cases

LANGUAGE according to established procedures.
Maintained a high level of accuracy, attention to detail and
English: Fluent (C1) decision-making in a fast-paced environment.
Ukrainian: Native
Worked with internal tools and processes while meeting quality
Russian: Fluent
Polish: Upper-Intermediate (B2) and productivity targets.