Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20295669/

Work experience

Product Marketing Manager

from 07.2024 to 04.2026 (1 year 10 months)
Rgray, Київ (Маркетинг, реклама, PR)

Owned market research, positioning, SEO, website structure and analytics.
Reported to the CEO and COO while coordinating with designers, developers and content specialists.

- Led marketing work for up to two internal products and one client project in parallel.
- Built GTM inputs for B2B logistics CRM, secure messenger, B2B payments SaaS and crypto informational website.
- Researched competitors, channels, geos and product strengths to shape positioning and USP.
- Defined ICPs, prioritized target countries and identified channels including SEO, PR and SMM.
- Created ICPs, funnel maps, PR strategies, media plans, SMM plans, blog strategies and budgets.
- Built semantic cores, page structures, wireframes, headings structures and website copy for SEO landing pages.
- Used Ahrefs, Google Search Console, GA4 and Majestic to analyze demand, traffic and rankings.
- Developed new section for website. Results: 10k unique visitors per year, 66% organic traffic, 38% returning users, and average position of 9 in SERP after on-page SEO work.
- Defined product requirements for web features: wrote functional specs including API logic, UI/UX flows and edge cases; collaborated directly with developers through full implementation cycle.

Digital Marketing Specialist

from 09.2023 to 07.2024 (11 months)
Allstarsit, Київ (IT)

Worked on inbound marketing activities (ads, landing pages, research, and content).

- Supported inbound growth for enterprise, SMB and startup ICPs across tech and support needs.
- Assisted Google Ads campaigns with a monthly budget of about $1K for lead generation.
- Created wireframes and page structures for LatAm and service-focused landing pages.
- Developed Country Guide content covering outstaffing topics for specific target countries.
- Researched competitor websites to improve service pages, positioning and site structure.

Волонтер (маркетинг)

from 02.2023 to 05.2023 (4 months)
Міністерство цифрової трансформації України, Дистанційно (Державні організації)

Helped with the development of the first national course in blockchain and cryptocurrency. My contributions included: analysis and transcribation of interviews with experts, lessons content proofreading (to exclude mistakes in the descriptions of technical aspects of blockchain), improving of the course structure and content. During this work, I cooperated with the production team, copywriters, and took a part in conducting webinars. My contribution helped deliver the project in time.

Marketing manager

from 12.2021 to 02.2023 (1 year 3 months)
OneArt, Київ (IT)

Led content and community marketing for a B2C product (non-custodial mobile multichain crypto wallet with NFT support). Focused on user acquisition through Twitter, Telegram, partnerships and product-led content.
Reported to the CEO with high autonomy across content strategy, community and team coordination.

- Managed a 5-person marketing team with copywriters, SMM, PR and research support roles.
- Built and implemented сontent strategy (Twitter, Telegram, blog) from scratch. Optimized articles with targeted keywords, reaching 1,000+ reads per article
- Planned infographics, memes, news digests, product updates and announcements for crypto users.
- Tracked ER, views, follower growth and community growth to evaluate social media performance.
- Supported 1,000+ app downloads, with about 80% driven by partner community cross-promotion.
- Used Firebase statistics to monitor app-related performance and basic marketing outcomes.
- Researched MetaMask, Trust Wallet, Zerion and Rainbow to refine messaging around NFT UX.

Community manager

from 07.2021 to 12.2021 (6 months)
Hacken, Київ (IT)

Worked in the marketing team, owning community activity for token, wallet and token-sale topics.
Reported to the Head of Marketing and focused on Telegram community growth and engagement.

- Managed Telegram community activity to increase engagement beyond occasional announcement-only posts.
- Supported Twitter and Telegram posts based on tasks from the Head of Marketing.
- Organized Telegram AMA sessions with partner projects, CEOs and community Q&A segments.
- Handled wallet and bridge tech support cases, including stuck transfers and missing token issues.
- Escalated complex technical cases to developers and relayed explanations or next steps to users.
- Managed closed beta-testing of a new app version along with development team
- Monitored crypto security and market news to spark community discussions on hacks and major events.
- Shared user pain points, token feedback, product questions and bug reports with internal teams.

Education

Київський національний університет імені Тараса Шевченка

Нейропсихологія, Київ
Higher, from 2024 to 2026 (2 years)

Київський політехнічний інститут імені Ігоря Сікорського

Приладобудівний факультет, Комп'ютерно-інтегровані оптико-електронні системи та технології, Київ
Higher, from 2017 to 2021 (4 years)

Knowledge and skills

• Marketing research
• Competitive analysis
• SEO
• Content marketing
• Ahrefs
• Адаптивність
• Здатність до навчання

Language proficiencies

• Ukrainian — fluent
• English — above average