Максим

Maksym Matseliukh PROFILE
IT & Business Analytics Student,
3rd Year Third-year IT and Business Analytics student at Ukrainian Catholic University with a
Interested in Marketing, Growth & Business growing interest in marketing and business strategy. Combines a solid quantitative
Strategy foundation such as econometrics, statistics, SQL, and Python with hands-on curiosity
about turning data into real decisions, put into practice through a self-funded e-commerce
SKILLS venture on Shopify. A proactive, fast learner who likes taking ideas from concept to
execution and is motivated to grow through international experience.
• Facebook Ads Manager
• Shopify / E-commerce PROJECTS
• Python
• Java Personal E-Commerce Brand - Pet Toys & Accessories (Shopify)
• SQL Database Management Solo-founded and launched a Shopify store for pet toys and accessories, owning every
stage from product sourcing and branding to storefront setup. Ran a self-funded $700
• Basic Knowledge of Econometrics
Facebook Ads campaign over two weeks to drive traffic and brand awareness; the store
• Linear Algebra and its Concepts closed after the first month, giving direct, real-budget experience with paid acquisition, ad
• Probability and Statistics reach, and the practical limits of a lean marketing spend.

LANGUAGES
Analysis of Factors Influencing Netflix Titles’ Success
Applied regression modeling to identify the key factors driving content and audience
• Ukrainian - Native speaker engagement across Netflix’s catalog - the same analytical lens used to evaluate what drives
• English - C1 ad creative and campaign performance.
• Polish - A2 Web Application for Civil Medics
Designed and developed a web application to help civil medics learn and upgrade their
HOBBIES professional skills.
• Football Database for Civil Drone Management System
• Gaming Built a database for a civil drone management system domain, structuring data to support
• Hiking tracking and operational management.
Adapting Krakow ERP “Stradom” for Drogobych
Worked on adapting the Krakow-based ERP system “Stradom” for implementation and
use in Drogobych.
Separation of Voice and Instrumental (RPCA)
Applied Robust Principal Component Analysis (RPCA) to separate vocal and instrumental
components from monaural audio recordings.

EDUCATION
IT and Business Analytics — 3rd Year Student
Ukrainian Catholic University (UCU), Lviv