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Performance Marketing Specialist
- Age:
- 35 years
- City of residence:
- Kyiv
- Ready to work:
- Remote
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You can get this candidate's contact information from https://www.work.ua/resumes/20304044/
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Stanislav Kravchenko
Performance Creative Lead | Marketing Producer
Kyiv, Ukraine | [open contact info ](look above in the "contact info" section) | [open contact info ](look above in the "contact info" section) | [open contact info ](look above in the "contact info" section)
Performance Creative Lead with 6+ years of experience building creative teams, scaling production
pipelines, and driving performance marketing for consumer products. Proven track record leading cross-
functional teams, implementing AI-powered creative workflows, and delivering high-performing
campaigns for products with 20M+ downloads and multi-million-dollar advertising budgets.
Professional Experience: Core Expertise:
Performance Creative Lead / Marketing Producer | JustPlay GmbH
2023 – Present
Creative Leadership
Built and scaled a cross-functional creative team of 12, overseeing hiring, team Team Building
development, and production operations.
Hiring
Development
Own creative strategy, ideation, and production for performance campaigns supporting
products with 20M+ downloads and multi-million-dollar advertising budgets.
Performance Marketing
Designed and implemented AI-powered creative workflows, increasing production
efficiency by 40% and accelerating concept-to-launch timelines.
User Acquisition
Creative Strategy
Partner with User Acquisition teams to analyze performance data, identify winning Creative Optimization
creative angles, and optimize campaigns for ROAS and CPI.
Develop scalable creative processes, testing frameworks, and cross-team partnerships AI Creative Workflows
to support continuous growth and experimentation. Generative Content
Automation
Process Optimization
Motion Graphics Designer & Video Editor | JustPlay GmbH
2020 – 2023
Creative Production
Produced and optimized high-performing creative assets for large-scale performance Video Production
marketing campaigns.
Motion Design
Playable Ads
Developed and tested creative concepts, translating performance insights into scalable Statics
iterations and campaign growth.
Data & Analytics
Video Editor & Motion Graphics Designer | Soft Baked Apps GmbH
Creative Testing
2018 – 2020
Performance Analytics
Interpretation
Produced advertising creatives for mobile app marketing campaigns, contributing to
concept development, ideation, and execution.
Cross-Functional
Collaboration
Freelance Motion Designer & Video Editor | Upwork
UA
2017 – 2023
Product
Managed end-to-end advertising materials production, from creative scoping to production
Data
Marketing
Ranked among the top 3% of global talent on Upwork, delivering motion design and video
production projects for international clients across multiple industries.
Performance Creative Lead | Marketing Producer
Kyiv, Ukraine | [
Performance Creative Lead with 6+ years of experience building creative teams, scaling production
pipelines, and driving performance marketing for consumer products. Proven track record leading cross-
functional teams, implementing AI-powered creative workflows, and delivering high-performing
campaigns for products with 20M+ downloads and multi-million-dollar advertising budgets.
Professional Experience: Core Expertise:
Performance Creative Lead / Marketing Producer | JustPlay GmbH
2023 – Present
Creative Leadership
Built and scaled a cross-functional creative team of 12, overseeing hiring, team Team Building
development, and production operations.
Hiring
Development
Own creative strategy, ideation, and production for performance campaigns supporting
products with 20M+ downloads and multi-million-dollar advertising budgets.
Performance Marketing
Designed and implemented AI-powered creative workflows, increasing production
efficiency by 40% and accelerating concept-to-launch timelines.
User Acquisition
Creative Strategy
Partner with User Acquisition teams to analyze performance data, identify winning Creative Optimization
creative angles, and optimize campaigns for ROAS and CPI.
Develop scalable creative processes, testing frameworks, and cross-team partnerships AI Creative Workflows
to support continuous growth and experimentation. Generative Content
Automation
Process Optimization
Motion Graphics Designer & Video Editor | JustPlay GmbH
2020 – 2023
Creative Production
Produced and optimized high-performing creative assets for large-scale performance Video Production
marketing campaigns.
Motion Design
Playable Ads
Developed and tested creative concepts, translating performance insights into scalable Statics
iterations and campaign growth.
Data & Analytics
Video Editor & Motion Graphics Designer | Soft Baked Apps GmbH
Creative Testing
2018 – 2020
Performance Analytics
Interpretation
Produced advertising creatives for mobile app marketing campaigns, contributing to
concept development, ideation, and execution.
Cross-Functional
Collaboration
Freelance Motion Designer & Video Editor | Upwork
UA
2017 – 2023
Product
Managed end-to-end advertising materials production, from creative scoping to production
Data
Marketing
Ranked among the top 3% of global talent on Upwork, delivering motion design and video
production projects for international clients across multiple industries.
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The candidate's resume is posted at https://www.work.ua/resumes/20304044/