Анна

Veres Anna
Product Manager
Lviv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) |[open contact info](look above in the "contact info" section)
SUMMARY
E-commerce & Digital Project Manager with hands-on experience building and scaling Instagram and Shopify businesses end-to-end. Managed 2 jewellery brands, growing daily orders 5–6x (1 → 5–6/day) and increasing purchase conversion 4.7x (0.75% → 3.5%) through funnel, content, offer, and user journey optimization. Improved order processing speed 4.5x (1.5h → 20 min) and built inventory and order tracking systems covering 200+ SKU components. Generated around 50K UAH/month in profit while managing product strategy, CRM, procurement, logistics, and analytics. Experienced in 0→1 launches, US market product testing, and using data to drive growth and improve unit economics. Passionate about applying product analytics, SQL/BigQuery modeling, and data-driven GTM strategies to deliver high-impact digital and e-commerce solutions..
CORE SKILLS
E-commerce: E-commerce strategy, product research & validation, 0→1 launches, Instagram commerce, Shopify, customer journey, sales funnels, User Journey Mapping, offer development
Growth & Analytics: Organic traffic, viral content strategy, conversion optimization, performance analysis, KPI tracking, A/B testing, Google Sheets / Excel, basic data analysis, Cohort Analysis & Retention Tracking
Operations: CRM & order management, inventory control, procurement, supplier negotiations, Cross-border Payment Setup, logistics, process optimization, team coordination, customer experience
Tools: KeyCRM, Shopify, Instagram, Google BigQuery, SQL, Notion, Figma, Canva, Meta Business Suite, Claude Code, Excel / Google Sheets
EXPERIENCE
Product Manager/Fouder — jewerely brands Aug 2024 – Present
• Managed 2 jewellery brands end-to-end, from product selection, positioning, and GTM strategy to marketing, sales, supply chain, fulfillment, and customer experience.
• Grew combined business profit to approximately UAH 90K/month, building repeatable sales flows and clear unit economics across key products.
• Increased purchase conversion 4.7x (0.75% → 3.5%) and daily orders 5–6x (1 → 5–6/day) through funnel, offer, content, and customer journey optimization.
• Developed organic growth strategies and short-form content that generated tens of thousands of views per video and consistently acquired customers without relying solely on paid traffic.
• Optimized the end-to-end customer journey from Instagram Direct → CRM → production → packaging → Nova Poshta → post-purchase, improving operational efficiency and customer experience.
• Built an inventory and order tracking system covering 200+ individual SKUs, including personalized photo orders, and reduced order processing time 4.5x (1.5h → 20 min).
• Structured customer and order data from Google Forms into BigQuery, enabling SQL-based analysis of cohort retention, repeat purchases, and unit economics.
• Managed product assortment, pricing, margins, customer objections, and personalized products, optimizing conversion and average order value.
• Launched and optimized 0→1 GTM and organic acquisition strategies across Instagram and TikTok, turning product research and customer data into scalable growth initiatives.
E-commerce / Product Manager — US Market & ShopifyApr 2023 – Aug 2025
• Researched products and identified potential winning offers for the US market, evaluating demand, competition, positioning, margins, and content potential.
• Planned a Shopify-based e-commerce launch for the US, including product positioning, customer journey, offer structure, content, and acquisition strategy.
• Tested traffic-transfer and organic acquisition approaches, analyzed key metrics, and used results to refine product and marketing decisions.
• Combined market research, creative testing, analytics, and operational planning to move digital projects from idea to validation.
EARLIER EXPERIENCE
SMM Manager & Designer — clean.project. Managed Instagram brand account: content strategy, performance analysis, reporting.05.2023 – 05.2024
SMM Manager — Freelance. Developed content strategy and managed audience engagement/conversion for Instagram pages.09.2019 – 06.2021
E-commerce Assistant / Project Work — Freelance. Supported product research, content, sales processes, customer communication, and operational tasks for online projects. 09.2019 – 06.2021
EDUCATION
Lviv Polytechnic National University — Management 2022 – 2026
Coursework: Management, Marketing, Economics, Business Analytics, HR Management, Business Processes, Project Management, Statistics, Business Analysis
CERTIFICATIONS & COURSES
Eranova(Entrepreneurship school) — Certificate (2023); Data Analytics School, JustAnswer (2024); Product Management (2023); Financial Management (2023)
LANGUAGES
Ukrainian (native) | English (Upper-intermediate)