Альона

Alona
YUSHINA
SMM Team Lead | Digital Marketing,
Content & Brand Communications

[open contact info](look above in the "contact info" section) [open contact info](look above in the "contact info" section)

EDUCATION ABOUT ME
2017-09 — 2021-06 Digital marketing and SMM professional with 7+ years of experience
Bachelor Of Journalism in social media, content and brand communications, including team
V. N. Karazin Kharkiv National leadership, cross-channel strategy, analytics and content production.
University Experienced in setting channel KPIs, managing small teams and
external contributors, coordinating cross-functional projects, and
2021-09 — 2022-12
Master Of Journalism using performance data to drive traffic, engagement and revenue.
V. N. Karazin Kharkiv National Background in journalism with hands-on experience across B2C
marketing and education-related projects.
University

PROFESSIONAL WORK EXPERIENCE
2025-06 — 2026-08
DEVELOPMENT SMM Team Lead (Marketing department, MAUDAU).
2026-07 Leading the SMM team, setting priorities, workflows, and KPIs,
Management: Core Managerial developing cross-channel social media strategy, and overseeing content
Skills production. Analyzing channel performance, traffic, engagement, and
revenue, while coordinating cross-functional projects, creators, and
Kyiv-Mohyla Business School
external partners.
(kmbs)
2024-01 — 2025-06
SKILLS SMM manager (Marketing department, MAUDAU).
Creating content, setting technical tasks for the designer, communicating
Marketing & SMM Strategy with managers of other areas, promoting channels on Telegram and
Team Leadership Facebook, and searching for references for photo content.
Content Strategy 2021-09 — 2024-01
Marketing Analytics Gambling SMM manager (Pokerbet, Ace&Ace).
KPI Setting & Performance Tracking Content creation (posts, visuals), managing and promoting channels
and pages on Telegram, Facebook, Instagram, LinkedIn, Twitter,
Cross-functional Collaboration YouTube, TikTok, Discord, creating content plans, crafting creatives and
Stakeholder & Partner advertising offers, developing promotion strategies, video editing,
Management working with Photoshop.
2020-02 — 2021-09
LANGUAGES Copywriter, social media account manager (Marketing agency "Svet")
Ukrainian – Native Managed social media projects for multiple clients, developed content
English – Intermediate strategies and brand communication, and created copy for social
media, websites, email, and advertising.
2019-08 — 2020-08
Coordinator of educational events (Weekly IT Family)
Writing posts for email newsletters, creating informational website posts,
banners, organizing educational events, communicating with
participants, accompanying groups during training.