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Product marketing manager
- Considering positions:
- Product marketing manager, маркетолог, Growth Marketing Manager, бренд-менеджер
- City of residence:
- Kyiv
- Ready to work:
- Remote
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ROMAN KARPINSKYI
Product Marketing Manager
[open contact info ](look above in the "contact info" section) [open contact info ](look above in the "contact info" section) LinkedIn Kyiv, Ukraine
SUMMARY
Data-driven Product Marketer combining a strong foundation in sales analytics (Coca-Cola HBC) with
strategic Go-To-Market expertise. Can turn RFM segmentation, cohort analysis, and price elasticity into value
propositions, ICPs, and competitive positioning. Passionate about leveraging behavioral economics and
customer insights to drive growth. Seeking to apply an analytical background and International Business
education to a Product Marketing Management role, focusing on high-level product strategy and market
impact rather than routine technical reporting. Fluent in English (C1) and German (B2).
SKILLS
Product Marketing & Strategy: Go-to-Market
•
(GTM) Strategy, Product Positioning, Value
Proposition Design, Competitor & Market
Research.
Customer Insights & Psychology: Behavioral
•
Economics, Customer Development, User
Segmentation, ICP & Buyer Persona Creation.
Product Analytics: RFM Segmentation & Cohort
•
Analysis, Pricing Strategy, LTV & Retention
Metrics, Funnel Analysis.
Tools & Languages: SEMrush, Google Ads, SQL &
•
Power BI, MS Excel, English (C1), German (B2).
EDUCATION
Bachelor's Degree in International Business (Marketing) 09/2024 – Present
Taras Shevchenko National University of Kyiv Kyiv, Ukraine
GPA 87
•
Relevant Coursework: Marketing Management, Derivatives Markets, International
•
Trade
WORK EXPERIENCE
Marketing Specialist 01/2026 – 03/2026
Digital Strategy & E-Commerce Project
Defined KPIs, conducted comprehensive market and competitor analysis.
•
Analyzed the customer journey via Google/Meta Ads, projecting a 30% conversion
•
boost from cart abandoners.
Proposed UX optimizations for commercial pages based on user behavior analysis,
•
implementing CTAs to improve conversion rates.
Data Analyst 03/2026 – 05/2026
E-Commerce Customer Retention & Product Analysis
Conducted business performance analysis for an e-commerce retailer using SQL
•
and Power BI.
Modeled cohort loyalty and churn drivers, identifying a critical 30% churn spike
•
linked to operational bottlenecks (7+ day delivery times).
Evaluated price elasticity of demand across product categories.
•
Performed market basket analysis, identifying that initial "discount-seekers"
•
yielded a 25% higher Lifetime Value (LTV).
English Tutor 05/2025 – 05/2026
Freelance / Private
Set learning objectives based on initial metrics and translated complex concepts
•
Sales Analyst Intern 08/2026 – Present
Coca Cola HBC
Analyzing sales, customer retention, and acquisition
•
LANGUAGES
English German
C1 B2
CERTIFICATIONS
Meta Marketing Analytics Digital Marketer - Mate Academy
Product Marketing Manager
[
SUMMARY
Data-driven Product Marketer combining a strong foundation in sales analytics (Coca-Cola HBC) with
strategic Go-To-Market expertise. Can turn RFM segmentation, cohort analysis, and price elasticity into value
propositions, ICPs, and competitive positioning. Passionate about leveraging behavioral economics and
customer insights to drive growth. Seeking to apply an analytical background and International Business
education to a Product Marketing Management role, focusing on high-level product strategy and market
impact rather than routine technical reporting. Fluent in English (C1) and German (B2).
SKILLS
Product Marketing & Strategy: Go-to-Market
•
(GTM) Strategy, Product Positioning, Value
Proposition Design, Competitor & Market
Research.
Customer Insights & Psychology: Behavioral
•
Economics, Customer Development, User
Segmentation, ICP & Buyer Persona Creation.
Product Analytics: RFM Segmentation & Cohort
•
Analysis, Pricing Strategy, LTV & Retention
Metrics, Funnel Analysis.
Tools & Languages: SEMrush, Google Ads, SQL &
•
Power BI, MS Excel, English (C1), German (B2).
EDUCATION
Bachelor's Degree in International Business (Marketing) 09/2024 – Present
Taras Shevchenko National University of Kyiv Kyiv, Ukraine
GPA 87
•
Relevant Coursework: Marketing Management, Derivatives Markets, International
•
Trade
WORK EXPERIENCE
Marketing Specialist 01/2026 – 03/2026
Digital Strategy & E-Commerce Project
Defined KPIs, conducted comprehensive market and competitor analysis.
•
Analyzed the customer journey via Google/Meta Ads, projecting a 30% conversion
•
boost from cart abandoners.
Proposed UX optimizations for commercial pages based on user behavior analysis,
•
implementing CTAs to improve conversion rates.
Data Analyst 03/2026 – 05/2026
E-Commerce Customer Retention & Product Analysis
Conducted business performance analysis for an e-commerce retailer using SQL
•
and Power BI.
Modeled cohort loyalty and churn drivers, identifying a critical 30% churn spike
•
linked to operational bottlenecks (7+ day delivery times).
Evaluated price elasticity of demand across product categories.
•
Performed market basket analysis, identifying that initial "discount-seekers"
•
yielded a 25% higher Lifetime Value (LTV).
English Tutor 05/2025 – 05/2026
Freelance / Private
Set learning objectives based on initial metrics and translated complex concepts
•
Sales Analyst Intern 08/2026 – Present
Coca Cola HBC
Analyzing sales, customer retention, and acquisition
•
LANGUAGES
English German
C1 B2
CERTIFICATIONS
Meta Marketing Analytics Digital Marketer - Mate Academy
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The candidate's resume is posted at https://www.work.ua/resumes/20349094/