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Content, Social Media Marketing Strategist
- City of residence:
- Odesa
- Ready to work:
- Remote
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Content & Social Media Marketing Strategist | AI-first Content | Social & Search Growth
Odesa, Ukraine · Remote · Full-time / Part-time · [
PROFILE
Content and social media strategist with 9+ years in B2B SaaS, e-commerce and retail. I build content systems that turn attention into leads: short-form video, creator partnerships at scale (30+ creators), chat-automation funnels and search-driven content (SEO, social SEO, AEO/GEO). AI-first operator who designs repeatable AI and automation workflows for copy, visuals and video while keeping human editorial control. Experienced in leading distributed teams and owning strategy through execution.
CORE SKILLS
Strategy & Growth: content strategy, lead-generation content funnels, social SEO, SEO and AEO/GEO, content repurposing, community management
Short-form & Video: Reels, TikTok, YouTube, hook and retention analysis, product tutorials, onboarding video
Paid & Creators: Meta Ads, Partnership ads, influencer sourcing, outreach, briefs and collaboration management
AI & Automation: prompt architecture, brand-voice systems, realistic AI image and video generation, chat automation, workflow automation (n8n, Make), human-in-the-loop QA
Tools: Meta Ads Manager, ManyChat, Google Search Console, CapCut, Canva, Figma, Notion, ChatGPT, Claude, Higgsfield, n8n, Make
EXPERIENCE
Head of Content (Freelance / Contract)Jan 2022 – May 2026
3 clients in B2B SaaS and e-commerce · Remote
• Owned full-cycle content strategy across Instagram, TikTok, Telegram and YouTube, from positioning to execution; grew combined audience by up to 50%.
• Built lead-generation content funnels with chat automation in ManyChat (comment-to-DM flows, chatbots), connecting social engagement to the sales pipeline.
• Ran influencer marketing end-to-end with 30+ creators: sourcing, outreach, briefs and collaboration; scaled top-performing creator content through Partnership ads.
• Led a distributed team of up to 6 creators and copywriters: briefs, editorial calendar, review process and quality standards.
• Produced educational video (product tutorials and onboarding materials) that reduced support requests and shortened user onboarding.
• Planned and optimized Meta Ads campaigns with a $500–1,000 monthly budget.
• Developed SEO/AEO blog content for client websites, optimized for Google and AI answer engines (ChatGPT, Perplexity, AI Overviews); applied social SEO to short-form video.
• Introduced an AI-first production system: brand-voice guidelines, reusable prompt architecture and n8n/Make automations for copy, technical specs, images and video, with human editorial review; cut production time by 20–30%.
• Produced 20–50 realistic AI-generated visuals and videos per month with an authentic look instead of generic AI styles, while reducing iteration cycles and generation costs.
SEO CopywriterAug 2019 – Dec 2021
Pokupon.ua · Remote
• Wrote 50+ SEO articles across multiple niches for the Pokupon blog, consistently achieving strong Google rankings.
• Created native advertising integrations that balanced reader value with brand promotion goals.
• Optimized articles for search intent and on-page SEO (structure, headings, keywords), supporting steady organic traffic growth.
• Worked within an editorial team, following briefs, topics and style guidelines.
Content & Social Media ManagerOct 2016 – Oct 2019
vinyl.ua · Kyiv · Retail
• Built and ran the brand’s Facebook presence end-to-end: strategy, content plan, publishing and community moderation.
• Developed a content strategy aligned with brand positioning and commercial goals; coordinated blog and social promotion for releases and campaigns.
• Launched and optimized Facebook ad campaigns (promoted posts, traffic and engagement objectives).
• Managed the blog: wrote, edited and published SEO-driven articles.
EDUCATION
Odesa National Economic University — Management2016 – 2019
LANGUAGES
Ukrainian — native · English — Upper-Intermediate (B2)
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