Раїса

Raisa Tykhonchyk
Senior PPC | User Acquisition | Performance Marketing

Ukrainian - Native | English - B1/B2 | Russian - Native

[open contact info](look above in the "contact info" section) LinkedIn base Montenegro

PPC specialist with 6+ years of hands-on experience in Meta Ads and TikTok Ads and 8+ years in digital marketing.
Experienced in managing paid acquisition campaigns across European, with monthly advertising budgets of €100K+. Strong
background in full-funnel performance marketing, including traffic acquisition, audience segmentation, creative testing,
retargeting, conversion optimization and performance analysis.
Data-driven specialist with hands-on experience using AppsFlyer, Google Analytics, BI / Power BI, Meta Ads Manager and
TikTok Ads Manager to analyze campaign performance, attribution, customer acquisition and revenue.

AUTODOC
Senior PPC
Nov 2019 - Mar 2026

International e-commerce company operating across multiple European markets.
Managed Meta Ads and TikTok Ads campaigns across 27 European markets.
Managed monthly paid media budgets of €100K+.
Planned, launched, optimized and scaled paid acquisition campaigns throughout the customer journey.
Worked across web and mobile app acquisition, analyzing performance from traffic acquisition through conversion and
purchase.
Built and optimized full-funnel paid social campaigns, including prospecting, audience segmentation, retargeting.
Optimized campaigns based on ROAS, CPA, CPS, CPI, CAC, revenue and purchase KPIs.
Used AppsFlyer for mobile attribution and performance analysis.
Used BI / Power BI, Meta Ads Manager and TikTok Ads Manager to evaluate campaign performance and identify optimization
opportunities.
Conducted systematic creative testing, testing 30+ creatives per month across paid social campaigns.
Analyzed creative, audience, placement and campaign-level performance to identify scalable acquisition opportunities.
Worked with customer and purchaser audiences for remarketing campaigns.
Used campaign data and attribution results to make budget allocation and optimization decisions.
Investigated discrepancies between advertising platforms, attribution systems and internal BI data.
Worked with cross-functional teams including analytics, creative, CRM and external agencies.
Prepared campaign briefs, coordinated production processes and monitored deadlines and quality of advertising assets.

Marketing Experience

SAVVA LIBKIN RESTAURANTS
Retention & Loyalty Manager

Managed customer database and audience segmentation.
Developed targeted customer communication based on customer behavior and segments.
Worked with email and SMS marketing campaigns.
Supported loyalty and retention initiatives.
Analyzed customer behavior and worked with retention and LTV-related metrics.
Used customer data to improve communication, engagement and customer retention.

AVRAMED DENTAL CLINIC
Marketing Manager

Managed marketing activities for a healthcare business.
Worked with customer acquisition, offers and audience targeting.
Supported digital advertising and promotional campaigns.
Analyzed marketing performance and customer conversion.
Coordinated marketing communications and content activities.

ZDOROVYI DIM
Executive Assistant / Marketing

Supported marketing and business operations.
Coordinated projects and communication processes.
Assisted with marketing activities and project execution.

Management & Cross-Functional Experience

Coordinated external agencies and production processes.
Prepared briefs and managed deadlines and quality requirements.
Coordinated contracts, budgets and final advertising assets.
Mentored 2 employees.
Participated in candidate interviews.
Collaborated with analytics, creative, CRM and external teams.

Education:
2011 – 2016 – Diploma Specialist with Honours in Marketing - Odesa Polytechnic National University