Tetiana

Tania Buchynska
Marketing Manager | B2B Technology, SaaS & IT Services
Spain | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
Professional summary

B2B marketer with 8+ years of marketing experience, the last several in B2B technology (SaaS,
Web3, IT services). Built the marketing foundation at CIDT from scratch as its sole marketing
hire, for US and European buyers: ICP, positioning, website, case studies and lead-generation
processes. At Lovat, coordinated the redesign of a 3,000-page, 5-language website and grew
organic traffic from 11.9K to 37.6K monthly visits. Turns complex technical offerings into clear
messaging by working directly with founders, engineers and sales. Uses AI daily for research,
drafting, analysis and workflow automation.

Core skills

Positioning & Messaging; B2B Content & Case Studies; Website Structure & Redesign; SEO;
Sales Enablement Materials; Competitor & Market Research; ICP & Market Prioritization;
Contractor Coordination; Marketing Analytics & Reporting; AI-Assisted Marketing Workflows

Tools

HubSpot, GA4, Google Search Console, Google Ads, Ahrefs, Semrush, Microsoft Clarity,
Webflow, WordPress, Confluence, Figma, Canva, ChatGPT, Claude, Perplexity

Experience
Marketing Specialist / B2B Marketing Consultant
Consider IT Done Technologies (CIDT) | Mar 2025 – May 2026

● Sole marketing hire: built the marketing foundation from scratch for US and European
markets. Wrote all marketing content, briefed two in-house designers and the web developer,
and coordinated delivery.
● Researched markets, competitors and buyer needs and defined a narrowly targeted ICP by
overlaying the company's proven expertise with market funding data; rebuilt positioning,
messaging and content around it. Monthly MQLs grew ~15x, with ~25% converting to SQL.
● Built a consistent messaging system, from positioning and value propositions to service
pages, case studies and sales materials, working regularly with engineers and technical
experts to keep every claim accurate; ran competitor secret shopping to test pricing and
proposal approaches.
● Rebuilt the company website from a single landing page into a 50+ page service-based site:
8 service pages built around commercial search intent, 15 case studies, a blog with 25+
articles and campaign landing pages. Wrote all the content, briefed designers and the
Webflow developer, and designed modular templates so new pages could be launched
without developer time.
● Owned on-page, off-page and technical SEO and tracked a fixed set of buyer-intent queries
against a baseline: organic impressions grew from ~400 to 6,500+ and average position
improved from 27 to 9.1 in 9 months, with ~$100/month for link building. Built Clutch and
GoodFirms profiles and collected client reviews.
● Built visibility in search and AI-generated answers: wrote fact-rich content with original data
and E-E-A-T signals, with headlines phrased as real buyer questions rather than keywords,
and with lists, tables and short summaries for easy extraction. Added structured data and
crawler-guidance files (robots.txt, llms.txt), managed brand reputation on review platforms
and directories, and commissioned third-party "best companies" articles.

● Planned and produced a regular pipeline of case studies, articles and expert-led content with
founders and engineers, using AI for research, drafting and workflow automation; distributed
through LinkedIn and industry publications.
● Built a Confluence knowledge hub and case library (~10 years of projects, through interviews
with the CEO, CTO and product managers), plus a library of decks, one-pagers, case studies
and proposal building blocks kept current for sales.
● Designed the tracking system for account-based outreach: personalized landing pages on a
branded subdomain, built with a developer and tracked with GA4 and Clarity, making
prospect engagement after the proposal visible to sales for the first time.
● Launched and tested Google Ads campaigns with dedicated landing pages; set up analytics
and reporting across GA4, Search Console, Ahrefs, Clarity and HubSpot. Maintained a
calendar of industry events and assessed which were worth attending.

Marketing Specialist → Senior Marketing Manager
Lovat Compliance Ltd – SaaS (Tax Compliance & Automation) | 2023 – 2025
● Coordinated the redesign and migration of a ~3,000-page, 5-language WordPress site across
designers, developers and content; built a reusable page-family architecture that allowed
parallel design, development and content work and survived a later rebrand and domain
migration.
● Took over SEO and grew organic traffic from 11.9K to 37.6K monthly visits in ~8 months
(top-3 rankings from 280 to 654), fixing technical and on-page issues directly in WordPress.
● Took over Google Ads from an external contractor; year over year, search CTR rose from
7.7% to 14.0% and CPC fell 40% while cost grew only 17%. Scaled Performance Max
campaigns without CPC increases.
● Built a repeatable process for turning tax-expert knowledge into content through specialist
interviews and live-chat analysis; produced a 25-page e-invoicing guide covering 20
countries.
● Designed a staged validation process for entering new markets (research, landing page,
search ads, customer interviews, MVP).
● Created sales enablement materials (product demos, brochures, pitch decks) and press
releases; used AI early and trained colleagues on prompting.

Marketing Specialist Nico Motors 2022 – 2023
SMM Seven Seas Auto 2019 – 2022
Marketing Assistant Klassnoe Radio 2012 - 2014
Local Correspondent 2010 - 2011
Education
Master's Degree in Marketing – Kherson National Technical University
Bachelor's Degree in Philology – Donetsk National University
Certifications
Google Digital Marketing Certification
Inbound Marketing Certification (HubSpot)
Languages
Spanish – Intermediate
English – Upper-intermediate
Ukraine – Native