Дмитро

Website: kovalov.site

Dmytro Kovalov, Product/UX Designer Phone: [open contact info](look above in the "contact info" section)

Email: [open contact info](look above in the "contact info" section)

Designer focused on product growth, mobile apps, and complex ecosystem products. 10+ years Telegram: @Mr_Dee_334

of experience launching and iterating products under uncertainty — from hypotheses
and prototypes to release, analytics, and data-informed improvements. Strong in mobile UX, Linkedin: [open contact info](look above in the "contact info" section)
product experimentation, technical collaboration, and team leadership.
Skills & Tools:
Line-Up / Genesis Product & UX Design: UX/UI Design,
information architecture, user flows,
Product Designer / Product Manager

onboarding, dashboards, UX writing.

2022 — Present · Kyiv
Product Leadership & Management:
Led design and optimization of Futureproof, a digital safety web product for a non-technical Product Management, Technical/Product
senior audience, with a focus on accessibility, readable visual design, onboarding, Leadership, design team management,
dashboards, and subscription funnels.
cross-functional collaboration,
Used Amplitude and funnel analysis to support data-informed UX decisions, validate mentoring, launching products
hypotheses, and improve product flows.
from scratch.

Led UX/UI for PowerPlay, an esports fantasy game, designing core flows, onboarding,
Growth & Analytics: Product analytics
and retention mechanics.
with Amplitude, A/B testing, conversion
funnels, subscription flow optimization,
NUR.KZ / Genesis product metrics.

Product Designer
Mobile Products: iOS/Android product
2020 — 2022 · Kyiv flows, Flutter / Dart understanding
Optimized interfaces and developed design systems for a large-scale news portal, at a technical leadership level, App Store
with product decisions based on A/B testing, analytics, and retention / engagement metrics.
/ Google Play release preparation, crash
Led the technical and product launch of a new Flutter mobile app from scratch; within 9 reporting, push notifications.

months, the team released it in the App Store, Google Play, and Huawei AppGallery.
Systems: Design systems, UI Kit, Core
Designed an infinite recommendation-based news feed, partner landing pages, CMS-related Web Vitals optimization, design handoff
flows, and mobile interfaces.
to development.

Reduced dependency on a large native development team by coordinating a cross-functional Tools: Figma, Affinity, After Effects,
Flutter team, including 2 developers.
Illustrator, Photoshop, Framer, Blender,
Designed product architecture and UX/UI for partner projects, including Suspilne.media Fusion 360, Solidworks, ChatGPT,
and Pitch!, a sports news and statistics aggregator. Claude, Gemini, ...

Legit / Genesis Education & Certificates:
Product Designer
Donetsk National Technical University.
2018 — 2020 · Kyiv Master’s engineering degree

Led the redesign of the Legit.ng brand, website, and mobile app, balancing visual updates Google AI, 7 Course Certificates

with product stability during migration.
Completed

Designed lightweight, performance-conscious interfaces for a mobile-first audience, 2 specialized training courses: “User
optimizing for Core Web Vitals, page speed, low-end devices, and unstable network Interface and Information Presentation.”
conditions.

As the sole designer in the division, scaled the new visual language across Briefly.co.za, Languages:
TUKO.co.ke, and YEN.com.gh, covering product, brand, marketing, and communication design
needs. Ukrainian — native

English — B2+ / working proficiency
Smart Cloud Solutions — Fintech SaaS
Lead Product Designer

2012 — 2018 · Kyiv
Led a 4-person design team, coordinating work between product, engineering, and finance /
tax domain experts.

Designed complex fintech SaaS workflows for entrepreneurs, including inventory
management, documents, reporting, tax-related flows, and marketplace functionality.

Web & Interactive Design
Product Designer

2003 — 2012
Delivered dozens of graphic, web, and interactive design projects, building a strong foundation
in visual communication, client collaboration, and practical digital product thinking.