Lera

LERA
DZHRAGATSPANIAN
MARKETING & PR & PARTNERSHIPS
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

PROFILE
Marketing, PR and Partnerships professional with 5+ years of experience in international B2B marketing.
Strong background in partnership development, event collaborations, PR outreach, content and digital
marketing. Experienced in building relationships from first contact through negotiation, activation and
post-campaign follow-up, while also setting up practical marketing processes that teams can continue to
use.

EXPERIENCE

Marketing & Partnerships Lead marketing, PR, and partnership activities, from strategy and
Manager outreach to execution and long-term relationship management.
PRNEWS.IO Build and manage strategic partnerships with companies, media,
industry communities, event organizers, and other relevant partners.
2021 - Present
Identify and negotiate co-marketing opportunities, including cross-
promotions, content collaborations, partner campaigns, webinars,
and other joint initiatives.
Manage event partnerships and PRNEWS.IO’s participation in
international industry events, coordinating agreements, brand
presence, promotional activities, and partner communication.
Handle PR and media outreach, supporting brand visibility, media
presence, thought leadership, and relationships with relevant
publications and industry contacts.
Develop and execute multi-channel marketing campaigns across
LinkedIn, email, social media, content, webinars, and other
acquisition and communication channels.
Create content and communication strategies for different markets
and audiences, including B2B content, social media, email
campaigns, webinars, and thought-leadership initiatives.
Develop and manage partner and loyalty programs, finding new ways
to increase engagement and create value for both PRNEWS.IO and
its partners.
Coordinate designers, copywriters, video editors, and other team
members involved in marketing and partnership campaigns.
Analyze campaign and partnership performance, test new
promotional channels, and continuously improve marketing and
partnership activities.

EXPERIENCE

Marketing Manager | Short-term marketing engagement focused on organizing and
SmartyAds improving internal marketing operations.
Reviewed existing marketing workflows and identified gaps in
May 2026 - Aug 2026
planning, ownership and execution.
Set up clearer marketing processes, task flows and coordination
between activities so the team could work more consistently.
Structured day-to-day marketing operations and helped
establish repeatable processes for campaign and content
execution.
Worked with the team on marketing priorities, communication
and execution, then handed over the established processes at
the end of the engagement

Head of Marketing E-commerce growth company helping brands launch, scale, and
Sellstorm Group, Armenia grow across global marketplaces.
2023 – 2026 Led Sellstorm Group’s market entry and brand development in
Armenia, building the company’s local marketing presence and
positioning from the ground up.
Developed and executed the go-to-market strategy, defining
key acquisition channels, communications, partnerships, and
promotional activities.
Drove client acquisition and lead generation, contributing to the
growth of the company’s client base in the Armenian market.
Built and managed influencer marketing collaborations,
leveraging creators to increase brand awareness, credibility, and
customer acquisition.
Developed marketing activities around Amazon and e-
commerce services, translating the company’s marketplace
expertise into clear positioning and customer-facing
communications.
Led brand development and market positioning, ensuring
consistent communication across digital channels, partnerships,
events, and offline activities.
Secured and coordinated partnerships and participation in
industry events and expos, developing marketing integrations
and brand activations.
Built and optimized email marketing, outreach, and
communication processes for clients, prospects, and partners.
Developed strategic partnerships and co-marketing initiatives
with businesses, influencers, experts, and other market players.
Oversaw the company’s marketing activities across content,
social media, PR, partnerships, influencer marketing, events,
email, and lead generation.
Established and improved internal marketing processes,
coordinating execution and ensuring marketing activities
supported the company’s broader business objectives.

Copywriter / Content Creator Key Responsibilities:
Gramotey Wrote and edited diverse articles, blog posts, press releases, and
2016 - 2021 social media content to engage targeted audiences.
Developed ad texts, product descriptions, and landing page copy
that enhanced user engagement and conversion rates.
Optimized content with SEO principles for better search
rankings.
Contributed to content strategies and editorial calendars that
streamlined content production and publication processes.
Adapted texts for different audiences, ensuring the right tone of
voice and style.
Collaborated with designers to produce visual + text campaigns.

Economist (internship) Outlined primary duties.
Nibulon, Mykolayiv Conducted financial and economic analysis to support ongoing
projects.
2020 - 2021
Monitored market indicators and company performance metrics
to inform strategic insights.
Assisted in preparing monthly reports and internal
documentation to enhance decision-making.
Worked with Excel and Google Sheets for data entry,
calculations, and reporting.
Helped with budget planning assistance and forecasting
exercises.

SKILLS CERTIFICATIONS
Partnership Development & Management SMM PRO - Solovyova
PR & Media Relations SMM Basics - Skalnytska
Event Partnerships Digital Marketing - Angelina Dubrovskaya
Co-Marketing & Cross-Promotions Internet Marketing - Mykolaiv Regional Business
Negotiation & Partner Outreach Support Center
B2B Marketing Google Sheets - Pritula Academy
Brand Strategy Fundamentals of Digital Marketing - Google Digital
Content Marketing Garage
Social Media Strategy Social Media Marketing Specialization - Coursera
Email Marketing & CRM (Northwestern University)
Influencer Marketing Digital Marketing Analytics - MIT OpenCourseWare
Campaign Management Content Marketing & Inbound Marketing - HubSpot
SEO Academy
Data Analysis Meta Blueprint - Social Media Marketing Essentials
Figma / Canva / Photoshop SEO Fundamentals - SEMrush Academy

LANGUAGES
English, Advanced (C1)
Ukrainian, Proficient (C2)
Russian, Proficient (C2)
Armenian, First Language
Turkish, Upper Intermediate (B2)