Софія

Sofiia Horlach
Lead Generation Manager
Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
Portfolio: pinterest.com/ne_magaleg/my-creo-portfolio

PROFILE
Lead Generation Manager with hands-on experience at two traffic agencies, running outreach from first contact to
hand-off for sales calls. Skilled in multi-channel prospecting, audience segmentation, direct-response copywriting
and funnel optimization, with a strong focus on lead quality. Comfortable working in small cross-functional teams
alongside Media Buyers, Account Managers and Founders, and in communicating directly with clients. Knowledge
of Meta and TikTok Ads and ad creative production helps me align outreach with paid performance goals.

WORK EXPERIENCE
Lead Generation Manager | Clean Traffic Agency Jul 2025 – Present | Ukraine
• Run multi-channel lead generation: audience segmentation, prospect research and direct-response copywriting.
• Work in a 5-person core team (Team Lead, Account Manager, 2 Lead Gen Specialists) and closely with Media
Buyers and the Founder to align outreach strategy with performance goals.
• Communicate directly with clients and deliver strategic reporting on funnel optimization and lead quality.
• Manage leads and pipeline in CRM; analyze outreach data and report on results.

Lead Generation Manager | Sparegos Traffic Agency Aug 2025 – Present | Poland
• Handle end-to-end client communication, from initial outreach to hand-off for sales calls.
• Responsible for multi-channel lead generation, audience segmentation and funnel optimization.
• Write direct-response copy designed to drive high-quality prospect engagement.
• Work in a 6-person team (Founder, Account Manager, CRM Manager, 2 Lead Gen Specialists).

KEY SKILLS
• Lead generation: multi-channel outreach, prospecting, audience segmentation, funnel optimization, lead
qualification, hand-off to sales
• Copywriting: direct-response copy for cold outreach and follow-ups
• Outreach channels: LinkedIn, Telegram, Facebook, Twitter, Slack, social media
• CRM & reporting: CRM management, data analysis, client reporting
• Paid & creative (supporting): Meta Ads, TikTok Ads, Canva, Figma, Adobe Photoshop, CapCut

EDUCATION
Bachelor's degree, Computer Science – National Aerospace University “Kharkiv Aviation Institute”, Kharkiv,
Ukraine (Sep 2023 – Present)
Erasmus+ international credit mobility, Computer Science – University of Trento, Italy (Sep 2024 – Feb 2025)

ADDITIONAL
• Languages: Ukrainian – native; English – B2
• Creative ad production portfolio (Nov 2025 – present): ad creatives for performance campaigns
• Training: six months of coursework in media buying and ad creative production