Vyacheslav

Viacheslav Maznov
Product Marketing Manager
Phone number: [open contact info](look above in the "contact info" section)
Email: [open contact info](look above in the "contact info" section)
Location: Kyiv
Telegram: https://t.me/mazn0v/
Linkedin: [open contact info](look above in the "contact info" section)

Summary

I’m a Product Marketing Manager with 7 years in the development of 8 products in the areas: global
employment, global logistics, real estate, customer experience, and sales. And 9 years of marketing
experience in general.


Experience

Product Marketing Manager, Acumen August 2022 - October 2026 (4 years)
International

Global Employer of Record (EOR) & PEO service provider, 30+ people

Responsibilities:
● SaaS product development (Global Payroll Calculator, Global Compliance Guide)
● Product’s GTM
● Strategic planning
● Integration between the company’s products (cofunnel, cosales blueprints)
● PMF research/adjustments
● User flow development
● Paying system integration
● Automation (CRM, product pay plans, surveys, sales funnels)
● Web development supervising
● Product metrics (user retention, customer conversion rate, adoption rate)
● Website improved (UX/UI enhancements, A/B tests)
● Team management - stakeholders feedback management, backlog prioritization, grooming,
planning, product development, cross-team collaboration)
● Close collaboration with stakeholders to make sure product features and strategy on track,
cross-department collaboration
● Budget planning and investments optimization


Team:
● 8 people team (Full stack outsource, Marketing manager, Designer, Content Manager) +
Business development, customer support
● Kanban

Product Marketing Manager, JMIND Systems February 2022 - July 2022 (5 months)

SaaS product company (livestreaming solution for Ecommerce platforms), 50+ people

Responsibilities:
● Developed and implemented the marketing strategy
● Defined positioning and client approach
● Developed and implemented PR strategy
● SM strategy development/implementation
● Video advertising campaign developed
● Content management
● Promo campaigns management - analytics, results, optimization
● Website improved (UX/UI enhancements, A/B tests)
● Team management - stakeholders feedback management, backlog prioritisation, grooming,
planning
● Budget planning and investments optimization


Team:
● 5 people team (PR manager, Designer, SM manager, Content Manager, BA) + Business
development and customer support, dispatchers
● Kanban

Product marketing manager, Logity Logistics June 2019 - December 2021 (2 years 6 months)

US based logistics company (heavy trucks and freights), 650+ people

Responsibilities:
● Managing multiple products - Logity Freight, Logity Contract, Custom websites.
● Managed developing Logity Contract Software - conducted A/B tests, paying client
conversion rate increased by 30%.
● Split a main website into several websites by type of cargo according to customer research
and conversions increased by 40%.
● Developed a website for automatic freight selection. Released closed beta. Tested on TA,
ARPU increased by 50%.
● Product metrics measured - user retention, customer conversion rate, average revenue per
user, average check, and canceled orders.
● Marketing responsibilities - strategy, CAC prediction, picked most relevant marketing
channels.
● Development team management - stakeholders feedback management, backlog
prioritization, grooming, planning, and release management.

Team:
● 5 people team (Full stack, QA, Designer, Marketing Manager, Content Manager) + Business
development and customer support, dispatchers
● Kanban
● JS, PHP, Cloud

Marketing Manager, FORUM Real Estate July 2018 - June 2019 (1 year)

Commercial Property Construction & Development (Retail Spaces, Office Buildings), 100+ people

Responsibilities
● Marketing campaigns, marketing funnel, social media, customer persona, roadmap, formed
brand awareness.

● Developed QR code-based customer experience web service - reaction speed for clients
feedback increased significantly (no more feedback left on reception).
● Organized CS:GO tournament among all tenants of BC (150+ participants) due to clients
wishes.
● Web - developed and released the website.
● Organized offline events (digital, food, gaming themes) - formed a close community inside
BC’s, made profitable offers for sponsors.

Team:
● 4 people team (Designer, Full stack, Event manager, Copywriter)
● Kanban

Marketing Manager, Star Foods Industrial Bakery August 2017 – July 2018 (1 year)

Food Manufacturing, 50+ people

Responsibilities
● Marketing funnel, marketing strategy, new product establishment
● Released brand new product from idea to store shelf - based on TA research designed and
produced an exclusive package, tested product recipe, made crucial changes to recipe, made
a survey, formed brand awareness based on TA surveys.
● Worked closely with the media to support new stores opening.

Team:
● 3 people team (Designer, Copywriter, Technologist)

Education

Kyiv National University of Culture and Arts 2007 - 2011
Bachelor, TV Media and Journalism

Skills

● Languages: English - upper-intermediate, Ukrainian - native
● Product Management: strategy, scope, stories, MVP, roadmap
● Technology team management (software teams up to 6 people)
● Customer Development: customer interviews, surveys
● Marketing: USP, research, funnel, growth, email
● Tools: Jira, Figma, Asana, Miro, Paperdropbox, Readymag, Hotjar, Pipedrive, Ringostat