Вадим

VADYM TUSHCHENKO
Senior WordPress Developer (Full-Stack)
WooCommerce | Elementor | Gutenberg | ACF | Performance

Portugal (Remote) • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)
LinkedIn: [open contact info](look above in the "contact info" section)
GitHub: https://github.com/VadymTuko available upon request (NDA-compliant)

PROFESSIONAL SUMMARY
Senior full-stack WordPress developer with 7+ years of commercial experience delivering WordPress
and WooCommerce websites since 2018. Specialized in custom themes/plugins, Gutenberg block
development (block.json), and ACF-based content systems built for editorial scale. Strong in
WordPress core APIs (hooks, REST API), performance engineering (caching strategy, Redis/object
caching, OPcache, media pipelines), security hardening, migrations, and production support.
Client-facing and delivery-oriented: strong requirements discovery, clear communication, and
pragmatic solution design aligned with business goals.

CORE EXPERTISE
● WordPress Engineering: custom themes/plugins, hooks/actions/filters, WP REST API,
CPT/taxonomies, admin UX
● Gutenberg: custom blocks (block.json), patterns, editor tooling, block asset pipelines
● ACF Systems: structured content models, flexible content, reusable modules, scalable
publishing workflows
● WooCommerce: checkout behavior, payment gateways, transactional emails,
subscription/membership-style access logic
● Performance & Reliability: caching approach, Redis object cache, OPcache, WebP/image
pipelines, asset optimization
● Security & Ops: hardening, malware cleanup, incident response, safe updates, SSH, DNS,
email deliverability basics
● Tooling: Git, Composer, NPM, Webpack; Jira/Trello/Odoo/Redmine; Figma/Photoshop/Adobe
XD/Sketch

TECHNOLOGIES
CMS/eCommerce: WordPress, WooCommerce, Elementor • LMS: LearnDash
Languages: PHP (5.6/7.x/8.x), JavaScript, SQL, HTML/CSS
Frontend: jQuery, AJAX, JSON, SCSS/SASS/LESS, responsive UI

Performance: Redis (object caching), OPcache, WebP, caching/asset optimization
Selected Tools/Plugins: Woocommerce, Advanced Custom Fields, Elementor Pro, Beaver Builder,
Bricks, Oxygen, WPBakery, Gravity Forms, Contact Form 7, Yoast SEO, Wordfence, WP Rocket

PROFESSIONAL EXPERIENCE
Senior Full-Stack WordPress Developer — Brightgrove Ltd. / CrispWP (Full-time)

2022 – 2025

● Delivered production-grade WordPress solutions (custom themes/plugins) with maintainable
architecture and clean implementation.
● Built reusable Gutenberg/ACF component systems to standardize layouts and accelerate
content publishing for non-technical teams.
● Implemented WooCommerce customizations (checkout behavior, business rules,
integrations) and maintained stable release workflows.
● Led performance and reliability improvements through profiling, query/asset optimization,
caching strategy, and operational hygiene.
● Owned production support: triage, hotfixes, safe updates, malware cleanup/protection, and
ongoing refactoring.

Full-Stack WordPress Developer — Premiere Creative (Contract / Part-time)

2022 – 2026

● Built WordPress websites from design handoff with pixel-accurate, responsive front-end
implementation.
● Designed ACF-driven page architectures (modular sections, predictable templates) to reduce
content ops friction.
● Delivered integrations, migrations, DNS changes, and launch support; handled post-launch
stabilization and maintenance.

Full-Stack WordPress Developer — DGlance (Full-time)

2020 – 2022

● Delivered full-cycle WordPress builds and enhancements across PHP and JavaScript for
multiple client websites.
● Developed custom plugin logic, integrations, and admin-side UX improvements; maintained
and refactored legacy codebases.
● Worked in team delivery processes using Git, task trackers, and modern build tooling
(NPM/Webpack).

Full-Stack WordPress Developer — Freelance (Contract)

2018 – 2020

● Built and supported WordPress websites (corporate, landing pages, eCommerce) including
integrations and ongoing maintenance.
● Performed migrations, environment tasks, DNS configuration, and email infrastructure setup.
● Implemented performance/security improvements and long-term support for operational
websites.

SELECTED PROJECTS (CASE EXPERIENCE)
Progress Platform — eLearning Commerce & Subscriptions

https://progressplatform.com.ua/
Stack: WordPress, WooCommerce, LearnDash, PHP, JavaScript, MySQL, LiqPay, WayForPay

● Built an e-learning commerce platform: course catalog, paid enrollment, gated access to
content, certification/testing workflow.
● Implemented subscription offerings (1/3/12 months) with custom access/billing rules and
entitlement automation based on status.
● Integrated LiqPay and WayForPay; customized checkout/payment logic for subscription-style
products and business constraints.
● Implemented transactional + lifecycle messaging (purchase/access/subscription notifications)
and newsletter-style campaigns.
● Designed editor-friendly course page structure to keep publishing scalable for non-technical
teams.

Groundsure — Corporate/Product Website

https://groundsure.com/
Stack: WordPress, ACF, PHP, JavaScript

● Delivered and maintained a corporate/product website with multiple product areas and
content hubs (insights/news/events-style publishing).
● Implemented an ACF-driven modular system (reusable sections, consistent templates)
enabling fast iteration by marketing teams.
● Built lead-capture flows (contact forms, newsletter entry points, conversion CTAs) and
ensured consistent responsive UX.
● Supported platform handoff journeys (register/sign-in/visit flows) and maintained stability
through ongoing support.

Lawa Leather — Shopify eCommerce Storefront (Multi-language)

https://lawaleather.com/
Stack: Shopify, theme configuration, multilingual storefront setup

● Delivered a catalog-driven Shopify storefront focused on merchandising and product
discovery.
● Implemented multilingual storefront experience (PL/UA/EN) and ensured consistency across
localized content.

● Configured collection browsing patterns (filtering/sorting) to improve navigation across
product-heavy categories.
● Supported customer-facing flows (accounts, wishlist/favorites-style UX) and structured
contact capture.

More4apps — B2B Marketing Site + Resource Library

https://more4apps.com/
Stack: WordPress, ACF, Gutenberg, PHP, JavaScript

● Built and maintained a B2B product/marketing website with conversion-focused CTAs and
structured product messaging.
● Implemented a scalable landing-page system using ACF + Gutenberg with reusable
blocks/sections optimized for editors.
● Delivered a content-heavy Resource Library experience supporting filtering, sorting, and
grid/list view patterns.
● Structured multiple content verticals (case studies, whitepapers, videos, news/blogs,
webinars/events) with consistent taxonomy and navigation.
● Supported gated lead-generation flows for downloads and standardized CTA placement
across templates.

KFZ Gutachtenzentrale — Services Website + Block System + Optimization

https://kfz-gutachtenzentrale.de/
Stack: WordPress, Gutenberg (block.json), ACF, PHP, JavaScript

● Built and optimized a service-driven WordPress website with a large local service catalog and
conversion-first landing pages.
● Implemented structured lead capture (categorized inquiries, clear contact method selection)
and multi-channel conversion paths.
● Integrated embedded online appointment booking and ensured booking journeys were
accessible from high-intent pages.
● Developed a Gutenberg block library (block.json) with ACF support to standardize reusable
sections and layouts.
● Built a custom plugin to centralize shared UI/CTA components and operational content
patterns, reducing duplication and regressions.

CITEK Studio — Portfolio Website + WebP Pipeline

http://citek.net/
Stack: WordPress, ACF, PHP, JavaScript, WebP automation

● Delivered a bilingual studio website (services, portfolio/projects, blog, contacts) with
editor-friendly content management.
● Built an ACF-based content architecture to keep publishing consistent and scalable across
templates.
● Implemented a WebP generation/delivery workflow tailored for media-heavy pages with safe
fallback handling.
● Structured long-form service presentation and internal linking between services, projects,
and content.

PRIOR WEB EXPERIENCE (2014 – 2017)
Web-industry background prior to paid development: customer-facing support/sales,
design/marketing production, hands-on WordPress site ownership, and agency-side website
quality/SEO review. This foundation strengthened stakeholder communication, requirements
discovery, and a business-first engineering mindset.

EDUCATION
SPD University — Junior Specialist, Frontend & JavaScript — 2018–2019
College of Arts and Technology — Associate Degree, Web Design — 2010–2014

LANGUAGES
English (B1) • Ukrainian • Russian • Polish