Олександр

OLEKSANDR HORBUNOV
Project Manager | Digital & E-commerce
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Lviv, Ukraine
Agile | Scrum | Kanban | Waterfall | Roadmaps & Planning | Budget & Risk | Stakeholder Management | Vendor Management | KPI Reporting
PROFESSIONAL SUMMARY
Project Manager with 2+ years leading digital and e-commerce initiatives end to end, from planning and budgeting through launch and stakeholder reporting. Managed up to 5 projects in parallel, coordinated contractor teams (PPC, SEO, development) and owned monthly ad budgets of $500–1,000. Pairs project management practices (Agile, Scrum, Kanban, Waterfall) with hands-on Python automation and Looker Studio dashboards for data-driven decisions.
KEY ACHIEVEMENTS
• Led the end-to-end launch of a new online sales channel on Horoshop (requirements, site structure, payment and analytics integration); paid campaigns returned $3 in gross revenue for every $1 spent (3x ROAS)
• Scaled a product-catalog project 32x (from 368 to 12,000 listings), coordinating multiple vendors and platforms in parallel
• Owned a $500–1,000 monthly ad budget, managing spend efficiency and KPI delivery
• Automated recurring processes with custom Python scripts, cutting task turnaround time and freeing the team for strategic work
• Currently manage a portfolio of 5 concurrent marketing projects in e-commerce / B2B, coordinating contractors and reporting to leadership via Looker Studio
CORE SKILLS
Methodologies: Agile, Scrum (roles, ceremonies, artifacts), Kanban, Waterfall, hybrid approach
Planning & Control: Planning and scheduling, WBS, Gantt charts, critical path, roadmap and release planning, risk register, budget ownership, quality assurance processes
Stakeholders & Vendors: Stakeholder reporting, contractor and vendor coordination, negotiation, client communication, cross-functional collaboration, multi-project delivery
Requirements & Documentation: Requirements gathering, user stories and acceptance criteria, contractor briefs, project documentation in Confluence and Notion
PM & Collaboration Tools: Jira, Confluence, Trello, ClickUp, Notion, Google Workspace, Microsoft 365, Loom
Automation & Analytics: Python, Zapier, Make, n8n, Power Automate; Looker Studio, Power BI, Excel, Google Sheets, BigQuery, MySQL, Google Analytics 4; 1C:Enterprise, Prom, Horoshop, OpenCart, WordPress
Soft Skills: Communication and negotiation, critical thinking, problem solving, business and product thinking, time management and prioritization, self-organization, adaptability
PROFESSIONAL EXPERIENCE
Marketer / Project Manager | HoReCa Company2026 – Present
• Manage a portfolio of 5 marketing projects in e-commerce / B2B (NDA): set project plans, own deadlines and budgets
• Coordinate external PPC and SEO contractors: assign tasks, write data-driven briefs and control quality of delivery
• Maintain regular KPI reporting in Looker Studio to support leadership decisions
Content Manager / Digital Specialist (Project Lead) | Wholesale Construction Company2024 – 2025
• Led the launch of a full website on Horoshop from the ground up: requirements, site structure, keyword research, payment and Google Analytics integration; resulting campaigns returned 3x ROAS
• Directed the scale-up of the product catalog from 368 to 12,000 listings, administering stores on Prom and Horoshop
• Owned a $500–1,000 monthly ad budget, optimizing PPC campaigns and Google Shopping against targets; handled Google Shopping account reinstatement
• Initiated and delivered an internal automation project: Python scripts for recurring tasks, Looker Studio reporting and custom 1C:Enterprise reports
Trainee Data Analyst | Auto Parts Retail Company2023 – 2024
• Analyzed the sales database to identify best-selling categories and presented recommendations to the procurement team
Dropshipping Specialist (Self-Employed) (2022 – 2023) Independently ran the full operating cycle: assortment planning and sales analytics in Excel on Etsy and Shopify.
Content Manager, Retail Company (2019 – 2022) Tracked inventory in 1C:Enterprise and administered stores on Prom and OpenCart, keeping the catalog complete and accurate.
EDUCATION & LANGUAGES
Faculty of Electrical Engineering | Dnipro Industrial CollegeSep 2017 – Jul 2021
Languages: Ukrainian (native) | English (intermediate, reading and writing) [adjust level, e.g. B1 / B2]