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Diana Usatenko
Project Manager & Business Assistant
Cluj-Napoca, Romania | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

PROFESSIONAL SUMMARY
Operations-minded Project Manager & Business Assistant with hands-on experience in e-commerce and fashion production.
Coordinated leather and plywood manufacturing partners, built documentation and workflows, found and fixed operational
bottlenecks, and planned production and project work. Launched 4 e-commerce projects that turned profitable within their
first months, each reaching $30K/month in revenue; scaled one from $250K to $1M/year in revenue within 12 months.
Managed up to 7 projects, with teams of 3 to 10+ people depending on the project. Doubled designer productivity by
moving pay from hourly to per-layout, doubled store conversion rate and raised average order value by about 20%.
Promoted from Business Assistant to Project Manager within 6 months. I adapt quickly to new environments, proactively
master new tools, and optimize workflows. I enjoy structuring information and turning ideas into clear, actionable plans.

SKILLS
Management: Project Management (up to 7 simultaneously) · Kanban · Agile and Scrum (fundamentals) · Roadmap Planning
· Operations & Process Improvement · Production Coordination · Stakeholder Management · Cross-functional Coordination ·
Task Prioritization · Deadline Management · Risk & Dependency Management · Budget Management · Team Leadership &
Delegation · One-on-One Meetings · Facilitation · Conflict Resolution
Analysis & Documentation: Workflow Analysis · Bottleneck Analysis · Technical Documentation · SOPs & Internal
Documentation · Competitor Analysis (SWOT) · Margin Analysis · UX Research & Site Architecture · Quality Control
Marketing & Sourcing: Meta Ads · Google Ads · SEO · Copywriting · Ad Creative Analysis · Brand Strategy · Brand Budgeting ·
Supplier & Contractor Sourcing · Photo/Video Production Management · Partner Negotiations
Assistance & Events: Personal & Executive Assistance · Travel Organization · Event & Celebration Organization · Community
Building
Tools: ClickUp · Jira · Miro · KeyCRM · Shopify · WordPress · Triple Whale · Microsoft Clarity · Meta Ads Manager · Google Ads
· Google Workspace · Word · Excel · PowerPoint · Canva · Amazon KDP · Python · Telegram Bot API · Railway · ChatGPT ·
Claude (incl. API) · Gemini · Nano Banana
Soft Skills: Initiative · Communication · Critical Thinking · Responsibility · Attention to Detail · Creative Thinking · Teamwork

WORK EXPERIENCE
Project Manager (E-commerce) | Craft Sales | November 2024 — May 2026 | Remote
● Simultaneous management of up to 7 projects, with teams of 3 to 10+ people depending on the project: KPIs, goals,
prioritization, deadlines
● Launched 4 Shopify stores from scratch — from structure to first sale; all turned profitable within the first months,
each reaching $30K/month in revenue
● Scaled one project from $250K to $1M/year in revenue within 12 months; quarterly plans, growth hypotheses and
A/B tests
● Developed brand development strategy and budget planning
● Built, developed and controlled the team: regular 1-on-1 meetings, workflow analysis, individual work plans for
employees
● Ran facilitation sessions: AI tools, process improvements, retrospectives
● Designed a new pay system for production designers and layout designers: moved from hourly pay to pay per
layout, with an automated calculation spreadsheet; output grew 2x, from about 50 to 100+ layouts per month
● Coordinated email, Meta and Google specialists and link building; analyzed ad creatives and wrote copy for Meta
Ads campaigns
● Competitor analysis and Microsoft Clarity research showed customers needed clearer navigation; developed site
architecture, navigation, collections and product pages (UX improvements)
● Organized product photo and video shoots; worked with videographers (UGC and production videos) and influencer
marketing, mostly barter for tagged videos, to build customer trust; added referral and loyalty programs
● Results: doubled store conversion rate through the navigation, collection and product page redesign and A/B
testing; raised average order value by about 20% with an upsell app
● Margin analysis and work with KeyCRM; salary structures and project budgets
● Wrote regulations, SOPs and internal documentation
● Recruitment: technical and general interviews, employee onboarding
● Partner negotiations; products presented at New York Fashion Week
Business Assistant | Craft Sales | June 2024 — October 2024 | Remote
● Ran weekly calls with two production partners (leather goods, plywood goods): moderated meetings and tracked
what was completed on each

● Drove operational improvements: documentation, supplier and contractor sourcing, finding and fixing bottlenecks,
better communication, facilitation sessions
● Controlled quality and deadlines across all departments; wrote documentation, regulations and SOPs
● Organized team meetings and events outside work
● Contributed to a company-wide sales improvement analysis; findings led to cutting unnecessary steps and moving
tasks from personal messages into tables and automated workflows so tasks stopped getting lost
● Interviewed candidates and independently closed hiring for some roles alongside the recruiter
● Performed personal assistant tasks for management: personal errands, information research, trip organization,
organizing celebrations, coordinating with relatives
Business Assistant | Agri Brokers Ukraine | August 2022 — May 2024 | Kyiv
● Coordinated projects and tasks across teams; organized company events
● Prepared reports, documents, and presentations
● Conducted market research and competitor analysis (SWOT)
● Supported recruitment and onboarding processes
● Managed social media accounts and SEO copywriting
● Prepared financial reports and monitored marketing budgets
● Performed personal assistant tasks for management: personal errands, information research, trip organization,
organizing celebrations, coordinating with relatives

EDUCATION
Master's in Philology — Germanic Languages & Translation
Kyiv National Linguistic University | 2018–2023 | Graduated with High Honors
Master's in Accounting & Audit
Admiral Makarov National University of Shipbuilding | 2018–2022

LANGUAGES
Ukrainian — Native · English — Upper-Intermediate (B2) · German — Intermediate (B1)

ADDITIONAL EXPERIENCE
Founder & Host | Oda Readers, Ukrainian-language book club | October 2024 — Present
● Founded the club in October 2024 and grew the community from 30 to around 200 members
● Built and launched the club's website: event calendar, book list, links and photo gallery
● Create regular content and community communication for Telegram and Instagram
● Facilitate book discussions and organize events: 11 books discussed, 5 poetry evenings, a group trip to Paris, sports
mornings, kayaking, castle and museum visits
● Created Sport Check, a Telegram fitness accountability group for club members, with a self-developed Python bot
deployed on cloud hosting (Railway, Oracle Cloud): check-in polls, weekly summaries, MVP recognition and recipes
via the Claude API
Independent Publisher | Children's Picture Books | June 2026 — Present
● Write and self-publish children's picture books in English for the US market on Amazon KDP: 7 published and 10
more manuscripts written; a 6-book series, a 10-story anthology and standalone titles
● Built a system of specialized AI bots under one orchestrator to coordinate the workflow: writing, critique,
illustration, KDP listings, marketing and analytics
● Designed a repeatable editorial QA process: 5 reader personas score each manuscript on 7 criteria with a 4-tier
verdict before production
● Direct AI illustration with a fixed prompt protocol and image specification to keep characters consistent across
spreads and books
● Prepare print-ready layouts in Canva, configure KDP print setup (trim size, bleed, print quality) and research niches
and competitors to guide covers and pricing