Sviatoslav

SVIATOSLAV KOHUT
Product Manager • Systems Architect • Media Lead
PROFILE
Data-driven Media Executive and Operational Leader with proven commercial
experience in sports digital media. Expert in establishing content operations,
managing fast-paced news cycles (with a focus on Sports/Esports entertainment),
and scaling digital products. Adept at driving editorial strategy, breaking down
complex data into actionable content plans, and maintaining high quality control
standards in a non-bureaucratic environment.
CONTACTS EXPERIENCE
Email: [open contact info](look above in the "contact info" section) LATERAL | lateral.com.ua
Phone: [open contact info](look above in the "contact info" section) Head of project | Led product strategy, sports media operations, monetization.

Telegram: @nubuvaye What I Changed:

Location: Lviv, UA Formulated and executed the strategic digital infrastructure layout and visual identity for the brand,

ensuring a high-end, premium user experience.

Optimized a critical phase for the sports media platform through effective revenue allocation and

LANGUAGES strategic market positioning.

Ukrainian (Native) After transitioning from COO to Project Leader, I implemented effective financial and monetization

strategies. These actions turned the product profitable and sustainable for the first time in a long while.

English (B2 / Professional
Optimized the SEO indexing for lateral.com.ua, securing top search engine rankings.

working proficiency) What I Gained:

Managed operations across key sports and esports sectors: possess advanced expertise in football,

boxing, CS, and Dota 2, as well as a solid background in Formula 1, basketball, tennis and chess.

Managed a team of 15–20 people and drove overall performance. Gained 3 years of hands-on team

leadership experience in the sports media space.

Gained comprehensive expertise in the Telegram market, with a clear understanding of traffic, target

audiences, building user loyalty, and driving high engagement rates.

Additionally, worked closely with iGaming projects and managed partnerships with major brands like

Betking, Slots City, and GGBET.

SPECTATOR
Co-founder & CPO | Established a Telegram-based media platform, specializing in the sports niche.
Co-founded an additional media pro ject within the Telegram market, specializing in mainstream
sports and tailored towards the betting sector.

Played a key role in assembling the team from the ground up, establishing the brand's visual and
conceptual identity, and driving strategic growth
SKYFURY
Head of media | Contributed to the brand development and positioning of a CS2 esports project.
Successfully outperformed tier- 2 teams in media presence from a tier-3 position. Established an active
team ultras community “SKYFURY Vanguard” and drove calculated investments into audience building.

Immediately after stepping into the role, I transformed the team's channel content and overhauled the
entire project’s visual identity, bringing in industry professionals to execute the vision.

My objective was to establish a leading Ukrainian esports brand with premium positioning. Having
influenced all key workflows, I built exactly what was required in a remarkably short period. From that
point on, everything depended entirely on the team's performance
SIDE PROJECTS
TRAFFIC CLAIM - Сo-founded a digital arbitrage project specializing in Telegram/YouTube SEO networks

and high-intent TikTok UBT acquisition to scale channel traffic via cost-per-click optimization.

The operation focused on audience routing and performance-based monetization, leveraging high-margin

iGaming revshare models to maximize ROI.

ORBIT - Independently developed an MVP Telegram bot designed for real-time channel and post monitoring

to optimize my operational workflow. The solution provides view statistics, post frequency tracking, network

comparison systems, and channel inactivity alerts - all unified within a single, seamless ecosystem.

EDUCATION
Ivan Franko National University of Lviv — Psychology (BSc) | Expected Graduation: 2028