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PR-директор
- City:
- Kyiv
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Hanna Korytina
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Strengths: strategic planning, creativity, high communication and management skills
Expertise: management and marketing (PR, advertising, digital, production, etc)
Experience: 20 years in marketing and 2 years in hospitality.
Education
Udemy (online course) - Affiliate Marketing, November 2025
Educational course from the University of California at Berkeley "The Science of Happiness",
January 2025
Higher education course of the Ukrainian Center for Free Press in the specialty “Press Attaché”
Kyiv National Economic University
Faculty: Business Management, Master’s degree
Theme of the diploma «Strategy of development and increase of efficiency of marketing potential of an
enterprise»
Languages
Ukrainian / Russian — Native
English — Advanced (C1)
German — Intermediate (B1)
Experience in hospitality (Germany, Munich)
February 2023 – December 2024 Hospitality Manager in Marriott
June 2022 – February 2023 Front Office Agent in Leonardo Royal Hotel Munich
Responsibilities:
check-in and check-out of guests
knowledge of Optima and Opera hospitality programs
booking of rooms
accepting payment and creating invoices
accepting calls and assist guests
creating reports (daily/monthly)
communication with all departments of the hotel/company
being polite, friendly and open-minded
stress-resistant
1
Experience in marketing (Management & Public Relations)
2020–2022 Head of communications MTSBU (Motor (Transport) Insurance Bureau of Ukraine)
International auto insurance Green CARD in Ukraine
Development and implementation marketing/PR strategy;
Department management.
Budgeting of the Main company/brand and projects;
Media Relations;
Social Media Marketing (Facebook, LinkedIn, Instagram, TikToK, YouTube, etc);
Event Management.
Video production;
Research (Monitoring and Analytics);
Reporting;
2017- 2021 Head of communications of construction company UKRBUD ( Ukraine, Kyiv)
National Ukrainian Construction Corporation- the largest construction company in
Ukraine, the most famous construction company 2017-2021.
over 100 brand mentions monthly (articles, comments, videos, etc.) some
public (our articles) about company below:
http://abcnews.com.ua/ru/news/ukrbud-nazvali-samym-uznavaemym-zastroishchikom-kieva
https://mmr.ua/show/nazvany_luchshie_marketing-komandy_ukrainy_2018_goda
https://mc.today/virtualnaya-realnost-umnyj-dom-upor-na-didzhital-vot-kak-ukrbud-
2016- 2017 PR Director | Juscutum Law Firm (Legal-Tech)
• Awarded PR Director of the Year 2016
• Delivered digital-first PR campaigns, making Juscutum the most media-visible law brand
in Ukraine
• Pioneered LegalTech Law company in Ukraine — promoted digital transformation, legal innovation,
and compliance communication
Award: PR Director of the Year 2016 among law firms.
https://pravo.ua/rejting-2016/
2014- 2016 S&P Investment Risk Management Agency
Creation and promotion of an original television program for a brand
CAPITAL/ КАПИТАЛ www.5.ua/programy/Kapital-19.html ( on the national tv channel).
Creation and promotion of the Ukrainian legal portal for online consultations jurist.ua and information
resource - Journal of Business Law ldaily.ua
2007- 2013 PR director of the Publishing house «MK Media» ( Ukraine, Kyiv)
Magazines (real estate, tourism, e-commerce) :
МирКвартир, ДомаДачи, BusinessRealty, Едем в Отпуск! TourNuance, Z-card
Ukraine
2006- 2007 PR manager of corporation DIO (Ukraine, Kyiv)
DIO Corporation modern design and services in the field of interior design.
Interior design salons, biggest network in Ukraine. Brands: Format DIO, Lalique, New Hermitage
2000 -2006 PR manager of PR agency 4 Rome (Ukraine, Kyiv)
2
Career Summary
Strategic & Creative Marketing & PR Manager | Outsource Expert
20+ years leading marketing and PR for major companies, managing teams up to 50 people. Experienced
entrepreneur and PR consultant, serving and developing 50+ Ukrainian brands on an outsourced basis.
Skilled in regulated industries (insurance, construction, legal tech) with expertise directly relevant to IT,
gambling, and entertainment sectors:
Developed trust-based communication strategies in compliance-driven markets
Launched and managed digital-first campaigns on TikTok, YouTube, Instagram, Facebook, LinkedIn
Built brand loyalty through storytelling, influencer activations, and sponsorships
Managed large-scale campaigns with measurable ROI
Notable achievements:
PR consultant and outsource manager for 50+ Ukrainian brands (full list attached)
3
Remote work
2009 -2022 PR-consulting and project support (over then 50 Ukrainian brands):
Charity Fund Blagomay
Legal Association Credence
Residential complex Chayka, development company OMOKS
10Guards international business cyber security company
Agro-company Progressive Farm
Book network ukrainain shop BUKVA
Law Firm «Ilyashev and partners»
International cycling race RaceHorizonPark
International Forum e-commerce www.dmdays.com.ua
Ukrainian network gift shops WOW SHOP, Presenta, PartyShop
National logistics operator UVK
Gorspravka - Inform Service 1559, 559, 123
Travel Company "Zabugorie"
Fashion Studio Purity
EMPYREAN International Luxury Travel Salon
PRT Communication Group
FOODS. KIEV.UA - portal services "Cook at home"
Milk company DANON (Ukraine)
4
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contact me:
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Strengths: strategic planning, creativity, high communication and management skills
Expertise: management and marketing (PR, advertising, digital, production, etc)
Experience: 20 years in marketing and 2 years in hospitality.
Education
Udemy (online course) - Affiliate Marketing, November 2025
Educational course from the University of California at Berkeley "The Science of Happiness",
January 2025
Higher education course of the Ukrainian Center for Free Press in the specialty “Press Attaché”
Kyiv National Economic University
Faculty: Business Management, Master’s degree
Theme of the diploma «Strategy of development and increase of efficiency of marketing potential of an
enterprise»
Languages
Ukrainian / Russian — Native
English — Advanced (C1)
German — Intermediate (B1)
Experience in hospitality (Germany, Munich)
February 2023 – December 2024 Hospitality Manager in Marriott
June 2022 – February 2023 Front Office Agent in Leonardo Royal Hotel Munich
Responsibilities:
check-in and check-out of guests
knowledge of Optima and Opera hospitality programs
booking of rooms
accepting payment and creating invoices
accepting calls and assist guests
creating reports (daily/monthly)
communication with all departments of the hotel/company
being polite, friendly and open-minded
stress-resistant
1
Experience in marketing (Management & Public Relations)
2020–2022 Head of communications MTSBU (Motor (Transport) Insurance Bureau of Ukraine)
International auto insurance Green CARD in Ukraine
Development and implementation marketing/PR strategy;
Department management.
Budgeting of the Main company/brand and projects;
Media Relations;
Social Media Marketing (Facebook, LinkedIn, Instagram, TikToK, YouTube, etc);
Event Management.
Video production;
Research (Monitoring and Analytics);
Reporting;
2017- 2021 Head of communications of construction company UKRBUD ( Ukraine, Kyiv)
National Ukrainian Construction Corporation- the largest construction company in
Ukraine, the most famous construction company 2017-2021.
over 100 brand mentions monthly (articles, comments, videos, etc.) some
public (our articles) about company below:
http://abcnews.com.ua/ru/news/ukrbud-nazvali-samym-uznavaemym-zastroishchikom-kieva
https://mmr.ua/show/nazvany_luchshie_marketing-komandy_ukrainy_2018_goda
https://mc.today/virtualnaya-realnost-umnyj-dom-upor-na-didzhital-vot-kak-ukrbud-
2016- 2017 PR Director | Juscutum Law Firm (Legal-Tech)
• Awarded PR Director of the Year 2016
• Delivered digital-first PR campaigns, making Juscutum the most media-visible law brand
in Ukraine
• Pioneered LegalTech Law company in Ukraine — promoted digital transformation, legal innovation,
and compliance communication
Award: PR Director of the Year 2016 among law firms.
https://pravo.ua/rejting-2016/
2014- 2016 S&P Investment Risk Management Agency
Creation and promotion of an original television program for a brand
CAPITAL/ КАПИТАЛ www.5.ua/programy/Kapital-19.html ( on the national tv channel).
Creation and promotion of the Ukrainian legal portal for online consultations jurist.ua and information
resource - Journal of Business Law ldaily.ua
2007- 2013 PR director of the Publishing house «MK Media» ( Ukraine, Kyiv)
Magazines (real estate, tourism, e-commerce) :
МирКвартир, ДомаДачи, BusinessRealty, Едем в Отпуск! TourNuance, Z-card
Ukraine
2006- 2007 PR manager of corporation DIO (Ukraine, Kyiv)
DIO Corporation modern design and services in the field of interior design.
Interior design salons, biggest network in Ukraine. Brands: Format DIO, Lalique, New Hermitage
2000 -2006 PR manager of PR agency 4 Rome (Ukraine, Kyiv)
2
Career Summary
Strategic & Creative Marketing & PR Manager | Outsource Expert
20+ years leading marketing and PR for major companies, managing teams up to 50 people. Experienced
entrepreneur and PR consultant, serving and developing 50+ Ukrainian brands on an outsourced basis.
Skilled in regulated industries (insurance, construction, legal tech) with expertise directly relevant to IT,
gambling, and entertainment sectors:
Developed trust-based communication strategies in compliance-driven markets
Launched and managed digital-first campaigns on TikTok, YouTube, Instagram, Facebook, LinkedIn
Built brand loyalty through storytelling, influencer activations, and sponsorships
Managed large-scale campaigns with measurable ROI
Notable achievements:
PR consultant and outsource manager for 50+ Ukrainian brands (full list attached)
3
Remote work
2009 -2022 PR-consulting and project support (over then 50 Ukrainian brands):
Charity Fund Blagomay
Legal Association Credence
Residential complex Chayka, development company OMOKS
10Guards international business cyber security company
Agro-company Progressive Farm
Book network ukrainain shop BUKVA
Law Firm «Ilyashev and partners»
International cycling race RaceHorizonPark
International Forum e-commerce www.dmdays.com.ua
Ukrainian network gift shops WOW SHOP, Presenta, PartyShop
National logistics operator UVK
Gorspravka - Inform Service 1559, 559, 123
Travel Company "Zabugorie"
Fashion Studio Purity
EMPYREAN International Luxury Travel Salon
PRT Communication Group
FOODS. KIEV.UA - portal services "Cook at home"
Milk company DANON (Ukraine)
4
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The candidate's resume is posted at https://www.work.ua/resumes/20521699/