Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20524387/

Work experience

Targeting Specialist

from 07.2023 to 06.2025 (2 years)
Freelance — Cultural Projects, Дистанційно (Маркетинг, реклама, PR)

Led end-to-end marketing for cultural events in Berlin: strategy, paid ads, content production and live coverage.

Jüdische Kulturtage — the largest Jewish culture festival in Berlin, 40+ events per season
- Sold out all three seasons I worked on (2023–2025) and grew Instagram to 3,500+ followers (about +1,000 per year)
- Built each season's marketing strategy three months before launch: audiences, channels, budget and content plan
- Launched and optimized Meta Ads campaigns with a budget of €1,000–1,500/month
- Measured results without Meta Pixel using separate QR codes for newspapers, billboards, TV and social media
- Wrote ad copy and social media posts; briefed designers and coordinated the media team on photo and video shoots
- Worked with partners, press and bloggers to extend the festival's reach
- Covered every festival event on site: filmed Instagram content and hosted live broadcasts
- Reported results to the organizers after every campaign

Career break

from 07.2022 to 02.2026 (3 years 8 months)
Parental leave

Parental leave. During this time I continued working as a freelancer and volunteer (see experience above). Ready to start now, remote.

Marketing & Targeting Volunteer

from 06.2022 to 06.2023 (1 year)
Ballet For Life, Дистанційно (Маркетинг, реклама, PR)

Volunteered on the marketing team of Ballet For Life, a ballet gala by Iana Salenko at Admiralspalast Berlin.

- Ran Meta Ads campaigns to promote the gala
- Reviewed content and wrote posts for social media
- Aligned the marketing plan and budget with the organizers
- Coordinated the team and set tasks for designers and contractors
- Took on more responsibility for the 2023 edition

Project Manager

from 09.2021 to 04.2022 (8 months)
NWD, Дистанційно (Маркетинг, реклама, PR)

Managed digital marketing projects for agency clients.

- Coordinated teams of marketers, designers and developers
- Gathered client requirements, agreed tasks and managed expectations
- Planned project stages, set priorities and assigned tasks to the team
- Controlled deadlines and quality of every deliverable
- Prepared status updates and reports for clients

Targeting Specialist

from 04.2018 to 09.2021 (3 years 6 months)
Shcherbakov SMM Agency, Київ (Маркетинг, реклама, PR)

Ran Meta Ads (Facebook and Instagram) for agency clients with a focus on leads and sales.

- Managed 29 client projects with an average engagement of 5 months; up to 7 projects at a time
- Maestro Kitchen (premium furniture, Kyiv and Odesa): 1,038 leads at $4.57 average cost over 13 months; the client grew the monthly budget from $300 as results held
- Investment webinars (6 Ukrainian cities): 162 participants at $7.02 each in 3 months
- Fox Lingerie (lingerie and swimwear brand): 8 months of cooperation; kept campaigns running by appealing frequent ad rejections
- Restored blocked client ad accounts by working directly with Meta support
- Led the agency's own marketing: content, deadlines, team communication and hiring
- Produced photo and video content for clients and filmed all of the agency's YouTube videos

Other niches: interior design studio, tattoo studio, talent school, children's ballet school, investment course.
8 published case studies with client testimonials: shcherbakovs.com/kejsy

Targeting specialist

from 01.2017 to 04.2018 (1 year 4 months)
THELAB Agency, Київ (Маркетинг, реклама, PR)

Started as a copywriter and moved into targeted advertising within one month.
- Set up and ran Facebook and Instagram ad campaigns for agency clients
- Wrote ad copy and social media content
- Managed client projects end to end, combining content and ad setup
- Worked with a ballet company client that later brought me back for projects in Berlin

Education

Zhytomyr Ivan Franko State University

Publishing and Editing, Житомир
Higher, from 2009 to 2014 (5 years)

Specialist Degree (equivalent to Master's) in Publishing and Editing.

- Studied copywriting, editing, layout and media production
- Thesis: preparing and publishing a periodical, from concept to print
- Editorial and production internships (13 weeks in total)

This background is the base of my ad copy, content plans and work with creative teams.

Additional education and certificates

Diia.Education — Targeting Specialist course (Ministry of Digital Transformation of Ukraine).

2026, 0,1 кредиту ЄКТС
Certificate

Knowledge and skills

• Стратегічний маркетинг
• Маркетинговий аналіз
• Комунікабельність
• Facebook Ads Manager
• Instagram promotion
• Meta ads
• Налаштування таргетованої реклами
• Лідогенерація
• A/B-тестування
• Копірайтинг
• Управління проєктами

Additional information

Meta Ads specialist with 8+ years of experience: agencies in Ukraine and international cultural projects in Germany.

How I work:
- I look at the full set of metrics: CPM, CTR, CPC, CPL, CPA, frequency and reach
- I scale budgets only when campaigns already bring leads or sales, not just traffic
- If the problem is the website, the offer or a contractor, I say so directly and help fix it
- I can restore blocked ad accounts by working directly with Meta support

All my clients came through referrals.

My main platform is Meta Ads. I am open to learning TikTok Ads and Google Ads.

Looking for: remote work in an agency or product team, full-time or part-time.
Case study presentation available on request.
Telegram: @ruslana_shcherbakova