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SUMMARY
UI/UX & Web Designer with 6+ years of experience in B2B and B2C SaaS for international
clients. I specialize in complex products: healthcare systems, fintech, AI products and
marketplaces. I design products from scratch and support live platforms over several
Sofia Bortnik years. I create design systems and work closely with founders, PMs and developers.

UI/UX & Web Designer WORK EXPERIENCE

Mykolaiv, Ukraine / Remote UI/UX & Web Designer — Pixelhunt
Remote · 2020 – Present
[open contact info](look above in the "contact info" section) Design B2B and B2C products for startups and product teams across the US, UK, UAE and
[open contact info](look above in the "contact info" section) EU: healthcare, AI, fintech, marketplaces and booking services.

SKILLS
Lead products long-term: designed an AI-powered productivity analytics platform
starting from the MVP and have supported it with design for several years, working
End-to-end product design closely with the founder and developers
0→1 products and MVPs Design products from scratch: run research for MVPs (audience, competitors,
B2B and B2C SaaS personas, first-release feature set) and take the design from wireframes to final UI,
Dashboards and data visualization including a two-sided rental marketplace with three user types and an MVP mobile
User research and personas booking app
Competitor analysis Redesign and evolve live products: rework flows based on client and user feedback
Information architecture and sitemaps without disrupting the familiar experience, including healthcare systems for US clinics
User flows, wireframes and prototypes and an AI-powered platform for private investors; take over projects from other
designers and continue them within existing design systems
Design systems
Responsive web design
Design complex business logic: dashboards and reports, payment modules with role-
based permissions, fintech flows that turn financial calculations into clear step-by-step
Mobile app design decisions, automated campaigns, training systems with quizzes and certificates, and
Figma (components, variants) electronic health records
Photoshop, Illustrator Create design systems from scratch and maintain existing ones, with fully specified
Stakeholder communication component states that keep interfaces consistent and speed up work on new features
Design handoff Take each feature from requirements to final design: clarify business and user needs,
Print design and prepress present concepts, prepare prototypes for testing and hand off designs to developers
Webflow (basic) Design corporate and marketing websites from scratch and redesign existing ones:
plan site structure and navigation for different audiences, create fully responsive
AI TOOLS designs for all devices, and produce graphic elements, illustrations and banners
ChatGPT Claude Midjourney Handle graphic design for an international tech company: create print and digital
Figma AI Adobe Firefly materials, documents and marketing collateral, prepare files for print production and
Perplexity Claude Design keep everything consistent with the brand identity

EDUCATION
UI Designer — PrestaShop
On-site, Ukraine · Feb 2020 – Aug 2020
Google
Designed ready-made themes for online stores on the PrestaShop platform.
Foundations of User Experience
(UX) Design Designed e-commerce store themes for various niches
Google Created responsive designs for each theme across desktop, tablet and mobile
Start the UX Design Process:
Empathize, Define, and Ideate Defined the visual style of themes: typography, color and imagery, plus banners and
graphic elements in Photoshop and Illustrator
Spline Mini
3D and Interactive Design Prepared presentation mockups of themes across devices to showcase them
to buyers
Product Design Fundamentals
(in progress) UI/UX Designer — Sladko.Agency
Office · Sep 2019 – Jan 2020
LANGUAGES
Designed and adapted interfaces for websites and mobile apps with a focus
Ukrainian (native) · English (B1) on usability
Designed UI elements and components under the guidance of senior designers
Supported design handoff to developers