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Work experience

IT Product Manager

from 11.2017 to now (6 years 6 months)
WebSunGroup, Kiev (IT - the project was frozen by the investor)

- Being a part of a product team, I led the implementation of New Design and site Localization
- Conducted RFM analysis and developed retention strategies for main users segments
- Configured Google Analytics via Measurement Protocol
- Initiated and implemented with dev team 3rd party services integrations
- Created prototypes in Balsamiq
- Worked with MySQL database

IT Product Manager

from 06.2016 to 10.2017 (1 year 4 months)
x - Gaming, Kiev (IT)

- Being a part of a product team, I was working under implementation of New Design
- Led negotiations with external partners according to 3rd party integrations, which finally were implemented
- Conducted everyday market, customers and competitors analysis
- Made prototypes of new products in Axure
- Developed and implemented engagement and retention strategies which increased conversion rate in orders from 10% to 40% (from registrations)
- Configured Google Analytics via Measurement Protocol
- I was working closely to Support Team 24/7 under resolving issues connected to errors in games, bugs, bonuses

Product Marketing Manager

from 10.2015 to 03.2016 (5 months)
EURTIME, Kiev (IT - the project was frozen by the investor)

- I was working with UX expert under conversion rate optimization via A/B tests and business model improvement
- Searched for new traffic sources
- Configured Google Analytics
- Run ads in Google Adwords
- Conducted Email marketing campaigns
- Created and implemented SMM strategy

Web Analyst

from 06.2015 to 11.2015 (5 months)
Isaac Pintosevich Systems, Kiev (Organization and conducting of trainings)

- Conducted analysis of sales department work
- Made user database segmentation
- Run Email Marketing campaigns and webinars
- Configured Google Analytics and Yandex Metrika
- Run A / B tests

Web Analyst

from 02.2014 to 06.2015 (1 year 4 months)
Digital Will Agency, Moscow (Digital Marketing for hotels)

- Configured Yandex Metrika and Google Analytics for more than 50 clients
- Created monthly detailed statistical reports about marketing and users activities
- Performed data from Google Analytics in Google Spreadsheets
- Conducted Traffic and User behavior analysis
- Run A / B tests
- Managed tasks implementation by dev team and 3rd party services integrations
- Created prototypes in Axure
- Conducted webinars for clients dedicated to web analytics

Digital Marketer

from 05.2013 to 02.2014 (9 months)
Turboweb, Donetsk (Marketing, advertising, and PR)

- Conducted usability analysis and creating of related reports
- Marketing campaigns analysis
- Media planning
- Media buying
- Run ad campaigns in Google Adwords, Yandex Direct, Facebook
- Email Marketing
- Copywriting

Education

Donetsk national technical university

Geo-informatics, Donetsk
Higher, from 2006 to 2011 (4 years 10 months)

Additional education and certificates

Google Analytics IQ

2016

Google Adwords

2014

Yandex Metrika

2015

Kyiv Academy of Media Arts, Digital Marketing and Advertising

2015, 4 месяца

Projector, Digital & Product Marketing Advanced

2017, 3 месяца

Language proficiencies

English — advanced

Additional information

During 2 years of Product Manager's work I've taken a part in developing 5 products, mostly related to the gaming, but I don't limit myself to an industry.

As PM I accompanied the product development process from discovery to delivery working in cross-functional teams consisted of developers, qa, designers, marketers, analysts, support team.

Main skills:

- Knowledge of Agile principles and experience working under Scrum process
- User stories, use cases and technical tasks writing
- Backlog prioritization
- Market, competitors, users research
- UX
- A/B testing
- Prototyping in Axure, Balsamiq
- Google Analytics, Google Tag Manager
- Email Marketing, PPC
- Basic knowledge of MySQL, HTML, CSS, Javascript