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MARYNA DANYLOVA
EDTECH EXECUTIVE | EDUCATION & OPERATIONS LEADER
Odesa, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) |
PROFESSIONAL SUMMARY
Education and EdTech executive with 20 years of experience in English language teaching and 9+ years in education management. Progressed from English Teacher and Methodologist to Academic Director and broad director-level management, combining deep educational expertise with hands-on responsibility for people, operations, finance, sales, marketing and educational product quality. Currently manage a 27-person team, including 22 teachers, and have previously led teams of up to 45 people. Experienced in recruitment and termination, financial planning, LTV and PPL monitoring, teacher performance and quality assurance, cross-functional coordination, content development and customer experience. CELTA-certified educator with strong strategic, analytical and communication skills.
CORE COMPETENCIES
• EdTech & Education Business Management
• Strategic & Operational Management
• People Management, Recruitment & Performance Management
• Educational Product & Curriculum Development
• Academic Quality Assurance
• Financial Planning & Business Metrics
• LTV, PPL & Student Performance Monitoring
• Sales & Marketing Collaboration
• Customer Experience & Retention
• Teacher Development & Methodology
• Content Strategy, Copywriting & Creative Concepts
• Cross-functional Leadership & Problem Solving
PROFESSIONAL EXPERIENCE
Director-level Management / Academic Director | Oratorica Language Centre, Odesa
June 2017 – Present
2021 – Present | Executive & Business Management
• Lead a cross-functional team of 27 employees, including 22 teachers; previously managed teams of up to 45 people.
• Participate in strategic and financial planning and contribute to key business decisions and resource allocation.
• Work across academic, operations, HR, sales and marketing functions, coordinating priorities and ensuring alignment between teams.
• Own recruitment, selection, onboarding and termination processes for teachers, managers and marketing specialists.
• Monitor employee performance, team effectiveness and professional development; address operational and people-related issues.
• Track student LTV and PPL and use business and student data to identify areas for improvement.
• Oversee the quality of classes delivered by teachers and maintain academic standards across the organisation.
• Develop ideas and concepts for marketing and social media content; write advertising and promotional copy.
• Participate in advertising campaigns and promotional videos as an on-camera representative of the company.
• Contribute to sales and marketing activities, including customer needs, product positioning and communication.
• Identify operational problems, generate solutions and implement changes across functions.
Before 2021 | Academic Leadership & ELT
• Designed and implemented a full curriculum aligned with international ELT standards.
• Supervised learner and teacher progress and maintained academic quality.
• Designed and delivered teacher-development workshops on the Communicative Approach, classroom management and CELTA-informed teaching practices.
• Helped improve students’ final test scores by 30% through methodology workshops for English teachers.
• Developed academic processes and standards and supported teachers in their professional growth.
• Planned and delivered English lessons for corporate clients.
Speaking Examiner – Cambridge Assessment English YLE Exams | Cambridge Assessment English
February 2020 – Present
• Assess young learners’ speaking performance at Pre-A1–A2 levels according to Cambridge assessment standards.
Part-time In-house English Teacher | TWLA Ltd., Odesa
September 2016 – January 2017
• Created curricula for A2–C1 learners in English for IT.
• Planned and delivered lessons, tests and assessment methods.
• Monitored learner progress and supported improvement in written and oral performance.
English Teacher | ABC Language School, Odesa
April 2015 – June 2017
• Planned and delivered English lessons using communicative and learner-centred approaches.
• Created curricula for A1–B2 learners using coursebooks, authentic materials and authorial audio-visual resources.
English Teacher | Public School No. 86, Odesa
September 2011 – March 2015
• Taught English language and literature to students in grades 8–11.
• Developed an engaging learning environment and supplemented the standard curriculum with authentic texts and innovative materials.
• Maintained effective communication with students, parents and colleagues.
Course Coordinator / Materials Manager / English Teacher | English for Everybody School, Odesa
February 2007 – March 2011
• Organised and developed the school’s teaching materials base and curricula.
• Supervised learner and teacher progress.
• Managed English for corporate clients, including Commodo, Luxoft, Intersog and UniCredit Bank.
EDUCATION & CERTIFICATIONS
• CELTA, The London School of English in Ukraine, Odesa — 2021
• TKT Module 1, Band 4 — 2019
• Specialist Degree in Teaching English Language and Literature, South Ukrainian National Pedagogical University named after K. D. Ushynsky — 2005–2010
• State Certification as a 2nd Grade English Teacher — 2015
ADDITIONAL STRENGTHS
• 20 years of hands-on ELT experience combined with 9+ years of management.
• Strong understanding of the full education-business cycle: learning → people → product → customer → sales/marketing → financial planning.
• Able to move between strategic decisions and hands-on execution, including copywriting, content ideation, quality control and customer-facing communication.
• CELTA-certified educator with international assessment experience through Cambridge Assessment English.
LANGUAGES
• Ukrainian — native
• English — C1
• Russian — native