Вікторія

VIKTORIIA
KYRYCHENKO
P R O J E C T - , P R - , S U S T A I N A B L E
C O M M U N I C A T I O N M A N A G E R

ABOUT ME

Over 25 years of experience working at the intersection of strategy, organizational
development, people, and partnerships — developing new initiatives, building networks,
and turning ideas into tangible results.
CONTACT I thrive on identifying opportunities for growth, shaping strategic direction, and
[open contact info](look above in the "contact info" section) translating ideas into actionable plans and new initiatives. I bring people, expertise, and
[open contact info](look above in the "contact info" section) resources together, build effective structures, and guide complex projects from concept
(Telegram, WhatsApp) to implementation.
With a strategic mindset, intellectual curiosity, and a practical, solution-oriented
[open contact info](look above in the "contact info" section)
approach, I quickly adapt to new topics and environments, take ownership, and turn
Germany, Ukraine complex challenges into concrete outcomes.

LinkedIn
EXPERIENCE

Self-employment
Oct 2023 - till now
HARD SKILLS
Member of the Association of Sustainable Development Experts (ASDE);
ASDE representative in Germany.
Global Strategic Planning Participation in developing the concept and program for the "International
Leadership & Team Sustainability Forum 2024" (organized by ASDE; Ukraine, Netherlands).
Initiating the creation of the Ukrainian Sustainable Finance Alliance (USFA);
Management participating in drafting the charter and organizing the alliance's operations;
Project Portfolio Management Conceptualization and organization of the project "Analysis of Ukraine’s
Brand & Content Strategy Financial Sector Based on ESG Criteria": designing the survey, engaging
stakeholders, and liaising with government bodies.
Media & Stakeholder Relations
Launch of the online course "Application of AI in Financial Markets and
Digital & AI-driven
Cryptocurrency Trading" (India): development of the idea, concept, title, and
Communication content; drafting the launch and promotion plan.

Release of the book “Algorithms and Intuition: A Guide to the World of
Cryptocurrencies” (Ukraine, Latvia): development of the idea, concept, title, and
content. Assembling a team of authors, editors, and designers. Creating a launch
SOFT SKILLS
and promotion plan. Distribution on Amazon and other platforms.

Executive Leadership Collaboration with the Traders Union information platform:
- recruiting new authors and experts for collaboration (14);
Strategic & Visionary Thinking
- securing "international journalist" status for authors (3);
Cultural Intelligence - conducting mass news distribution campaigns, working with journalists, and
drafting press releases and posts;
Advanced Emotional &
- establishing partnerships with international events and concluding long-term
Cultural Intelligence partnership agreements (26);
- creating and developing authors' personal profiles on industry-specific
Tech Savviness &
platforms (16).
Adaptability to AI
Collaboration with the Financial Club:
- establishing connections with banks, financial institutions, civil society
groups, government bodies, and international foundations;
- developing a communication strategy for engagement and promoting
collaboration with members;
- drafting press releases and social media posts, and managing media
relations.

EDUCATION Deputy Head
Association of Sustainable Development Experts (ASDE)
Diploma in Economics
Dec 2021 - Oct 2023
Taras Shevchenko National engaging stakeholders and communicating with civil society organizations,
University, Kyiv, Ukraine government bodies, and international foundations;
developing tailored communication strategies and campaigns to engage ASDE
members and experts;
Foreign language organizing specialized international events, such as the International
Sustainability Forum (2022, 2023) and the Agribusiness Sustainability Forum
Drahomanov National (2022);
Pedagogical University, conceptualizing, organizing, launching, managing, and delivering the
Kyiv, Ukraine "Sustainability Recovery Guidance" educational webinar series on ESG topics (8
sessions, 3 podcasts, 40 speakers, over 1,550 participants, and more than
2,500 views);
managing communications throughout the planning and execution of projects
and events (liaising with partners, sponsors, speakers, and participants);
developing media outreach and support strategies for projects and events,
handling media relations, drafting press releases, and preparing reports;
designing and producing branded materials and merchandise;
participation in organizing and conducting research (developing the idea,
concept, and budget) regarding:
- the state of small and medium-sized businesses in Ukraine within the
framework of the Sustainability Recovery Facility project;
- the state of agribusiness in Ukraine.
COURSES
Deputy CEO
Finance and Career in Germany |
Deutsche Vermögensberatung LLC “A.V. Group”
Aktiengesellschaft DVAG
Nov 2021 - Oct 2023
developing strategic plans in collaboration with the CEO;
AI SEO & GEO: Boost Your building a network of contacts with stakeholders and clients;
Brand's AI Visibility | Coursera tstablishing and developing relationships with international companies and
foreign organizations;
AI For Everyone | DeepLearning.AI managing and expanding the client base;
preparing, organizing, and conducting events to promote the company's
activities;
German language course |
monitoring compliance with merchandising standards;
Nestor Bildungsinstitut GmbH developing and approving staff training and development strategies, as well as
budgeting procedures;
Sustainability Basic | Association developing project implementation strategies;
of Sustainable Development organizing and overseeing project implementation.
Experts
CEO, PR director, PR manager
Special qualification in deposit
insurance | Canada Deposit Creative and cultural sphere
Insurance Corporation Jan 2014 - Aug 2021
creation of the national music brand KiRA MAZUR from scratch:
Arts and Entertainment Public - formulating and executing PR strategies for market launch and promotion,
Relations | EA Secret Service, including budget planning;
Business Jam Session program - managing the production of music videos (7);
- managing the release of music albums (3);
Certificate for Effective PR: How - handling media relations: organizing press conferences and interviews; writing
Does It Work? press releases, articles, and posts;
- organizing concerts and brand-building events (setting the National Record of
Ukraine: "The first singer to perform a song during a parachute jump");
Certificate of Effective Writing
- creating a Wikipedia page.
Skills | Barents Group, LLC partnership network with stakeholders in Ukraine, France, USA;

Secret Service Entertainment Agency: development of an image idea and a PR
strategy to promote a renewed musical group.

LANGUAGE Head of Department
Public Relations and International Organizations Department
Ukrainian - Native
English - B2 The Deposit Guarantee Fund of Ukraine
German - B1 Sep 2002 - Apr 2012
Russian - C2
development of legislative, regulatory and legal documents;
preparation of the Law of Ukraine "On the Deposit Guarantee Fund" dated 2011;
participation in the formation of the procedure and mechanism for deposit
payments;
IT SKILLS participation in the formation of the mechanism and standards for control and
supervision of banking activities;
AI tools for research, formation and support of relations with international organizations, government
content creation, and agencies, banks;
initiated the DGF’s accession to the International Association of Deposit
project management:
Insurers (IADI): communication, document preparation, and drafting the
Microsoft 365 Copilot, charter;
ChatGPT, Gemini, initiating the establishment of the IADI’s Eurasian Regional Committee:
Claude, Perplexity AI, developing the concept and charter, and recruiting new members;
organizing and hosting the International Conference on Deposit Insurance:
Power BI, Notion
developing the concept and plan, communicating with participants, inviting
Design: Canva, Adobe speakers, managing contractors and media relations, and preparing press
Photoshop. releases and news materials;
Communication: media relations: preparation of press releases, articles, and interviews;
development of informational materials for depositors — creation of specialized
Microsoft Teams,
brochures (for mandatory distribution at branches of all Ukrainian banks);
Zoom development and writing of PR and strategic plans;
monitoring and analysis of information materials, preparation of analytical and
informational reports;
development of website design, structure, and content:
brand book development (idea formation, design improvement).
DRIVING LICENCES
Class B, B1 (since 2005) Chief Specialist
Banking Analysis and Monitoring Department
The Deposit Guarantee Fund of Ukraine
Aug 2000 - Sep 2002
drafting of the text of the Law of Ukraine "On the Deposit Guarantee Fund"
REFERENCE (dated September 20, 2001);
creation of normative documents;
Mrs. Alina Sokolenko development of the structure of the organization,
Head | ASDE development of the payment procedure;
creation of a procedure for informing depositors.
Mrs. Viktoriya Mykhailo analysis of the bank's activities and control over the fulfillment of the conditions
CEO| USFA for participation in the DGF
Mrs. Elen Zaydler
CEO| Traders Union

Mrs. Ksenia Bahrii
Economist, Supervision Banking Department
CEO | LLC “A.V. Group” The National Bank of Ukraine
Mrs. Olena Nuzhnenko Jun 1999 - Apr 2000
CFO | The Deposit Guarantee Fund
banks supervision;
Mr. Ruslan Cherniy monitoring, analyzing and processing of information on legislative, regulatory
Editor-in-Chief | Financial Club and reporting documents of deposit insurance systems in other countries;
writing of reports and analysis of the possibility ofimplementing schemes and
Mr. Mike Yasinskiy models of DIS in Ukraine.
General producer | Secret Service
Entertainment Agency

Mrs. Olena Mazur
Founder | KiRA MAZUR