Mariia

MARIIA KRYSHTAL
SOCIAL MEDIA STRATEGIST
SENIOR SOCIAL MEDIA MANAGER
Rijeka, Croatia | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)

PROFESSIONAL PROFILE
Social Media Strategist with 10+ years of experience in social media, strategic marketing and brand
communications. Builds channel strategies, content systems and measurement frameworks for
international B2B and B2C brands. Experienced across iGaming, mobile tech, wellness, hospitality,
real estate, media and lifestyle markets. Leads cross-functional delivery with designers, editors and
video teams while keeping brand positioning, audience insight and performance data at the centre of
decisions.

CORE EXPERTISE
• Social media strategy • Content strategy & planning • Channel positioning
• Audience & competitor research • Content funnels • KPI frameworks & reporting
• Performance analysis • Creative direction & briefing • Cross-functional coordination
• Team leadership • Brand voice & messaging • B2B & B2C social media
• Organic growth • Campaign planning • Meta Business Suite
• Google Analytics • CRM collaboration • Multi-platform management

PROFESSIONAL EXPERIENCE
Social Media Manager | Social Media Strategist
CAS.AI | Project-based | 2025-2026
• Led social media strategy for a mobile app monetization and game publishing platform, translating ad-tech,
user acquisition and publishing topics into clear content for developers and studios.
• Planned B2B content across key social channels, aligning channel priorities with brand visibility, product
education and mobile growth objectives.
• Coordinated designers and video teams, created briefs and used audience and performance data to refine
topics, formats and creative direction.

Social Media Manager | Strategist
NDA iGaming | Project-based | 2026
• Developed multi-platform strategy across Instagram, Facebook, Telegram, LinkedIn, YouTube and X,
connecting channel activity with acquisition and conversion objectives.
• Built content funnels from reach and engagement through registration and FTD; monitored CTR, CPA and
conversion data to identify optimisation opportunities.
• Worked with CRM and commercial stakeholders to align messaging, audience journeys and campaign
priorities.

Social Media Manager
NDA iGaming | Project-based | 2025-2026
• Developed and optimised channel plans for Instagram, Telegram, LinkedIn, YouTube and WhatsApp across
Tier-1 and Tier-2 markets.
• Prepared content frameworks and creative briefs, tested hypotheses and adjusted execution based on
market response and platform constraints.
• Maintained consistent positioning while adapting communication to advertising restrictions and
market-specific requirements.

Mariia Kryshtal | Social Media Strategist

ADDITIONAL EXPERIENCE
Social Media Team Lead | Social Media Strategist
Hi-Human Marketing Agency | 2023-2025
• Led full-cycle social media strategy for a portfolio of B2B and B2C clients across Europe, the UK and the
UAE on Instagram, TikTok, YouTube, Facebook and LinkedIn.
• Managed designers, editors and videographers; set priorities, reviewed deliverables and protected brand
voice across formats and channels.
• Built audience personas, content pillars, channel roadmaps and reporting approaches for clients in
hospitality, real estate, wellness, lifestyle and services.

Social Media Strategist
Ayo The Writer | Project-based | 2022-2023
• Built and managed a B2C social media strategy for a writing coach, translating brand expertise into
structured themes for aspiring writers and the literary community.
• Planned content around audience needs, brand authority and sustained engagement rather than isolated
posts.

Digital Marketing & Social Media Specialist
Marketing For Wellness | Project-based | 2022-2023
• Supported wellness companies with B2B-facing social media strategy, copywriting, SEO and e-commerce
marketing, aligning channel activity with brand awareness and customer journeys.
• Developed content directions and campaign messaging for consumer audiences in the wellness category.

Social Media Manager
Olde Tyme Floor | Project-based | 2022-2023
• Positioned a flooring services brand for B2B audiences through social content focused on product value,
customer consideration and brand visibility.
• Planned targeted campaigns and coordinated visual storytelling to support customer interest in services
and materials.

Marketing Specialist | Customer Relations
Bergamot Restaurant | 2019-2022
• Managed B2C brand communication, social media promotion and customer-facing marketing for a
hospitality business.
• Connected online activity with restaurant operations, customer experience and local brand visibility.

Marketer | Social Media Manager
TheSwaySchool | 2015-2019
• Developed the brand and its B2B and B2C social media presence from the ground up across Facebook,
Instagram and Google.
• Planned channel strategy, audience communication and promotional activity while supporting the school's
broader marketing objectives.

EDUCATION & PROFESSIONAL DEVELOPMENT
Specialist in Law | Lawyer
Zaporizhzhia National University | 2008-2013
Advanced English, C1
RedFord English School | 2021
Fundamentals of Digital Marketing
Google Digital Workshop | 2022

LANGUAGES
Ukrainian - Native | Russian - Native | English - Advanced working proficiency (C1)

Mariia Kryshtal | Social Media Strategist