Павел

PAVLO SARIANOV
SALES MANAGER | INTERNATIONAL SALES | BUSINESS DEVELOPMENT
Kharkiv, Ukraine • Remote work • [open contact info](look above in the "contact info" section) • [open contact info](look above in the "contact info" section)
Spanish — B2 (upper-intermediate) | English — B1 (intermediate)

PROFESSIONAL SUMMARY
Sales and business development professional with hands-on experience in customer acquisition, cold calling, outbound
outreach, negotiations, and end-to-end commercial projects. Background in technical product sales, digital marketing,
electronic commerce, and promoting products and services online. Skilled at identifying customer needs, presenting complex
solutions clearly, and building lasting business relationships.
Managed manufacturing and commercial projects and coordinated teams of up to 10 people. Seeking remote opportunities in
international sales of software, digital products, advertising services, technical equipment, and consumer or business goods,
with a particular interest in Spain and Latin America.

CORE COMPETENCIES
Outbound sales and lead generation: prospecting, cold calls, targeted outreach by email and social media, initial contact,
and follow-up.
Sales cycle management: needs assessment, product presentations, proposals, negotiations, objection handling, and
order coordination.
Business and consumer sales: engaging decision-makers, building long-term relationships, and developing customer
accounts.
Technology solutions: websites, online stores, digital services, business platforms, and subscription-based software
business models.
Digital advertising: Google Ads, search demand analysis, audience targeting, search engine optimization, and campaign
performance assessment.
Project and team leadership: coordinating up to 10 people, assigning tasks, managing deadlines, ensuring quality, and
delivering results.

PROFESSIONAL EXPERIENCE
Commercial and Manufacturing Project Management
Electrical equipment, metal products, and technical manufacturing
Prospected for new customers, handled sales inquiries, conducted business negotiations, and agreed on commercial
terms.
Prepared tailored quotations, advised customers on product specifications, and addressed technical and commercial
requirements.
Managed projects from initial customer request through order fulfillment, coordinating customers, suppliers, and
production.
Led and coordinated teams of up to 10 people, assigning responsibilities and monitoring timelines, quality, and outcomes.
Maintained client relationships, resolved complex issues, and identified opportunities for repeat business.

PAVLO SARIANOV • RESUME

Digital Marketing and Commercial Web Projects
Online stores, advertising campaigns, and product promotion
Built and developed commercial websites and online stores using WordPress and WooCommerce.
Worked with Google Ads campaigns, relevant search terms, target customer demand, and the quality of incoming traffic.
Improved search engine visibility, product catalog structure, commercial copy, and the customer journey toward
purchase.
Analyzed target audiences, customer inquiries, and the effectiveness of customer acquisition channels.
Used digital tools and artificial intelligence systems to prepare content and streamline commercial workflows.

SELECTED PROJECTS
tor-trans.com.ua — electrical equipment and transformers: technical products, commercial inquiries, and online
promotion.
master-stroy.com.ua — online store for metal furniture, structures, and related products: electronic commerce, catalog
management, and marketing.

LANGUAGES
Spanish — B2, upper-intermediate: professional conversations, business correspondence, product discussions, and
commercial proposals.
English — B1, intermediate: business correspondence, reading documentation, familiar work-related discussions, and
digital tools.

DIGITAL AND ORGANIZATIONAL SKILLS
WordPress, WooCommerce, Google Ads, fundamentals of web analytics, search engine optimization, Microsoft Excel, Google
Sheets, sales presentations, technical documentation, planning, performance analysis, and team coordination.

EDUCATION
National Technical University “Kharkiv Polytechnic Institute” — higher technical education.

TARGET ROLES
International Sales Manager • Business Development Manager • Digital Products and Advertising Sales Manager • Account
Manager • Technical Products Sales Manager

PAVLO SARIANOV • RESUME