Ксенія

KSENIIA CHYHARKINA
Brand & Business Manager
Brand Strategy | Marketing Management | Go-to-Market | Partnerships & Business Development
Kyiv, Ukraine | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section)
Languages: Ukrainian (Native) · English (Advanced) · Russian (Fluent) · French (Basic)

PROFESSIONAL SUMMARY
Brand and marketing manager with 10+ years of experience building and growing brands across multi-market
corporate, startup and international organisations. Combines commercial brand management (positioning,
go-to-market, budget ownership and agency leadership) with strong stakeholder and partnership skills developed in
donor-funded and international environments.
At OLX Group, co-led brand and marketing strategy across Ukraine and Central Asia, managing large budgets,
cross-functional teams and creative agencies, and reporting to senior leadership on performance. Built brand
identities and go-to-market frameworks for a hospitality business (Monotel), a US logistics startup (Mileberry) and an
EU HealthTech company entering new European markets.
Currently manages marketing and communications for British Council programmes in Ukraine, applying global brand
standards to a local market and building partnerships with media, education and business stakeholders. Brings a
data-driven, results-oriented approach, cross-cultural fluency and proven delivery under demanding conditions.

CORE COMPETENCIES
• Brand management: brand strategy, positioning, brand architecture, identity development, brand governance and
compliance
• Business & marketing management: marketing planning, budget management, KPI setting, performance reporting
to leadership
• Go-to-market: market entry, audience research, segmentation, message adaptation for new markets
• Integrated campaigns: 360° campaign management across owned, earned, paid and partner channels
• Partnerships & business development: B2B and institutional partnerships, media partnerships, co-branding
• Team & agency leadership: cross-functional teams, creative agencies, external contractors, remote international
teams
• Analytics: audience and engagement data, Google Analytics, CRM, data-informed decision-making
• Reputation & crisis communications

PROFESSIONAL EXPERIENCE
Marketing & Communications Manager | British Council Ukraine, Kyiv | April 2026 – Present
• Own marketing strategy and integrated campaign planning for British Council programmes across Ukraine, aligned
with organisational priorities.
• Adapt the global British Council brand to the Ukrainian market, coordinating with London HQ on brand compliance
and editorial governance.
• Lead content planning and production across digital platforms, tailoring propositions to distinct audience segments.
• Build partnerships with media, educational institutions and business and civil society stakeholders to extend reach
and brand credibility.
• Track campaign performance and use audience data to optimise channels, messaging and reach.

Head of Communications | ISAR Ednannia, Kyiv | 2025 – April 2026
• Led the organisation's brand and communication strategy across programmes funded by Sida, Norad, the EU and
UNICEF.
• Developed the brand narrative and value-proposition messaging for key partners and funders, supporting
fundraising and partner retention.
• Managed a content team and external contractors, setting brand standards, workflows and quality control.
• Led brand visibility for the Civil Society Development Forum, including speaker positioning, media outreach and
event marketing.

Marketing Lead | Save Ukraine NGO, Kyiv | 2024 – 2025
• Led integrated marketing for programmes reaching domestic and international audiences.
• Built digital content strategy and supporter-acquisition messaging to grow and retain the supporter base.
• Coordinated brand visibility across owned, earned and partner media channels.
• Managed fundraising campaign materials and reporting cycles, ensuring accuracy and on-time delivery.

Marketing Strategist & PR Lead | EU HealthTech Startup, Europe (Remote) | 2023
• Developed brand positioning and PR strategy for market entry across European markets.
• Led audience research and adapted the value proposition for distinct stakeholder groups in each market.
• Managed press materials, creative production and launch execution.

Brand Strategist & Marketing Lead | Monotel Ukraine (Hospitality) & Mileberry (US Logistics Startup), Kyiv / Remote |
2019 – 2023
• Built brand identities and marketing frameworks supporting business expansion for B2C and B2B audiences.
• Defined positioning, content and partnership strategy; managed relationship marketing for a fully remote,
founder-led international team.
• Worked directly with founders on growth priorities, translating business goals into marketing plans.

Deputy Head of Marketing | OLX Group (Ukraine & Central Asia), Multi-market | 2016 – 2019
• Co-led brand and marketing strategy across multiple markets for one of the region's largest online classifieds
platforms.
• Managed large-scale marketing budgets, cross-functional teams and creative agencies.
• Directed audience engagement activity and reported to senior leadership, using analytics to inform business
decisions.

KEY ACHIEVEMENTS
• Co-led multi-market brand strategy at OLX Group across Ukraine and Central Asia, owning large budgets and agency
relationships.
• Built brand identities from scratch for three businesses across hospitality, logistics and HealthTech.
• Led European market-entry positioning for an EU HealthTech startup.
• Localised a global brand (British Council) for the Ukrainian market while maintaining full HQ brand compliance.
• Managed teams, agencies and contractors delivering campaigns under wartime operating conditions in Ukraine.

EDUCATION
• Management & Marketing, Kyiv Polytechnic Institute, Kyiv
• Brand & Communication Strategy Programme, International Business Institute, Kyiv

PROFESSIONAL DEVELOPMENT
• CIPR Advanced Certificate in Public Relations (UK) (in progress)
• Predictive Index Training, OLX Group

TOOLS
Google Analytics · Meta Business Suite · CRM platforms · Microsoft 365 · Google Workspace · Canva · Adobe Express ·
AI-assisted content tools