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Alexander Kuziv CMO | Head of Digital Marketing
Bulgaria, EU · open to remote/relocation
[open contact info ](look above in the "contact info" section)
[open contact info ](look above in the "contact info" section)
Telegram: @akuziv
[open contact info ](look above in the "contact info" section)
Profile
Head of digital marketing with over 10 years of experience in B2B and IT. Strategic and systematic: building clear marketing strategies and structured processes that give measurable results, with a focus on ROI, ROMI and ROAS. Strong manager: building teams, motivating people, setting KPIs and controlling execution. Working closely with sales and the CEO to make marketing a stable source of leads and growth.
Skills & Expertise
• Developing marketing strategies that show the potential of a product and make a company different in a highly competitive market.
• Building marketing communication with C-level clients in leading companies in Ukraine (banks, insurance companies, IT).
• Setting up analytics tools to control KPIs and marketing channel results clearly.
• Building, motivating and developing strong marketing teams, using a creative and coaching approach and a culture of independent specialists.
• Creating a positive reputation for the company among clients and employees: helping to build an HR brand, and designing and producing corporate merch that colleagues enjoy using and clients ask for more.
• Getting results without overspending the budget by choosing the tools and channels that work best for each task.
• Working closely with other departments and partners to reach a common goal.
• Launching and growing lead generation and online events for the UK, Canada, the USA and Western Europe.
Work Experience
Chief Marketing Officer · ESKA.global
2021 – 2026 · Cybersecurity service provider | IT integrator, B2B company
Enterprise clients (top banks, insurance companies, agroholdings) in Ukraine, EU, USA, UK and Canada. Long sales cycle (3–18 months). Reported to the CEO and owners.
Results
• Grew quality leads 5 times in 2024–2025, with lead quality checked together with the sales team.
• Reduced cost per lead by 30%.
• Grew organic traffic 10 times (from 500 to 5,000 visits per month) with SEO and content. Increased the share of brand search queries by 60% in one year.
• Kept the marketing budget at the same level since 2022, while the company kept growing.
• Reduced payroll costs: automated tasks (n8n, Make), used AI tools and moved some work to contractors, while results kept growing.
• Ran partner events with a leading Ukrainian IT distributor and vendors. They brought the most profitable clients.
• Launched online events and lead generation for the USA and UK. The first webinar brought 60+ registrations in 2 weeks, 60% attended, and it led to the first deal.
• Changed the company positioning from “We develop and integrate” to “Your ITeam - cybersecurity provider”.
• Built a content strategy and content plan that now works almost automatically.
Responsibilities
• Rebuilt and led the marketing function: an in-house team of up to 4 people (event marketer, SMM, copywriter, lead generation manager) plus freelancers and agencies (lead generation, performance, design).
• Set KPIs and reported to the CEO. Took part in revenue planning with the owners.
• Worked with the sales team on common rules for lead quality.
• Managed channels: SEO, Google Ads, LinkedIn, events, ABM, partner marketing. CRM: NetHunt.
Head of Marketing · MyBeauty
2020 – 2021 · B2C service | SaaS IT startup
• Managed full marketing operations for a beauty industry project: launching a competitive online booking service through strategic positioning in digital channels.
• Enhanced customer experience and brand positioning, doubling website traffic and increasing conversion rates by 2.5x.
• Led an in-house team and freelancers (SEO, SMM, PPC), coordinated contractors, and optimized budgets to exceed lead generation targets.
Digital Marketing Strategist · dotwork.digital
2017 – 2018 · Digital marketing agency | Marketing funnels for EdTech
• Developed automated lead generation funnels, collaborating with cross-functional teams (designers, copywriters, developers).
• Conducted competitor research and sales funnel analysis, implementing strategic adjustments to improve ROI.
• Executed successful campaigns for various clients, including e-commerce optimization and cross-channel analytics, resulting in a significant increase in lead volume.
Co-Founder & Marketing Product Management · Futuring Service Studio
2013 – 2020 (alongside other roles) · Recruiting agency and training for B2B services
• Built marketing from zero: strategy and positioning.
• Created the website and launched ads in Google Ads and Facebook.
• Launched lead generation funnels with webinars.
• Made sales materials and commercial offers for the sales team.
Head of Sales and Marketing · Direct Marketing Solutions
2015 – 2016 · IT company
• Built a new sales department from scratch and set up its work process.
• Designed sales funnels to move leads from the first contact to a deal.
• Launched a website with SEO that brought a steady flow of new potential clients.
Earlier experience
• 2011 – 2013 · Co-owner of an online sports goods store; consultant and trainer for online store owners
• 2010 – 2011 · Customer manager / sales manager / account manager: LIGA-ZAKON, Golden Telecom (merged with Kyivstar)
• 2008 – 2010 · System administrator and product manager: Trisel LLC, Donbas Electronic Communications LLC
• 2007 – 2008 · System administrator: State Tax Inspection, Donetsk
Hard Skills
• Research and strategy
• Advertising
• SEO and content
• Events and partnerships
• Analytics
• Lead generation and sales alignment
• Automation and AI
• Brand and creative
• Management
Education
Donetsk National University · Intelligent Systems and Decision Making · 2001 – 2007
Courses and certificates
• PPC 2.0, LABA — 2025
• Automated sales funnels, “Business Youth” — 2018
• Google Analytics — 2017
Languages
• English: B1 (Intermediate)
• Ukrainian: Native
• russian: Fluent
Hobbies
Bicycle, outdoor, hiking, photo
Bulgaria, EU · open to remote/relocation
[
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Telegram: @akuziv
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Profile
Head of digital marketing with over 10 years of experience in B2B and IT. Strategic and systematic: building clear marketing strategies and structured processes that give measurable results, with a focus on ROI, ROMI and ROAS. Strong manager: building teams, motivating people, setting KPIs and controlling execution. Working closely with sales and the CEO to make marketing a stable source of leads and growth.
Skills & Expertise
• Developing marketing strategies that show the potential of a product and make a company different in a highly competitive market.
• Building marketing communication with C-level clients in leading companies in Ukraine (banks, insurance companies, IT).
• Setting up analytics tools to control KPIs and marketing channel results clearly.
• Building, motivating and developing strong marketing teams, using a creative and coaching approach and a culture of independent specialists.
• Creating a positive reputation for the company among clients and employees: helping to build an HR brand, and designing and producing corporate merch that colleagues enjoy using and clients ask for more.
• Getting results without overspending the budget by choosing the tools and channels that work best for each task.
• Working closely with other departments and partners to reach a common goal.
• Launching and growing lead generation and online events for the UK, Canada, the USA and Western Europe.
Work Experience
Chief Marketing Officer · ESKA.global
2021 – 2026 · Cybersecurity service provider | IT integrator, B2B company
Enterprise clients (top banks, insurance companies, agroholdings) in Ukraine, EU, USA, UK and Canada. Long sales cycle (3–18 months). Reported to the CEO and owners.
Results
• Grew quality leads 5 times in 2024–2025, with lead quality checked together with the sales team.
• Reduced cost per lead by 30%.
• Grew organic traffic 10 times (from 500 to 5,000 visits per month) with SEO and content. Increased the share of brand search queries by 60% in one year.
• Kept the marketing budget at the same level since 2022, while the company kept growing.
• Reduced payroll costs: automated tasks (n8n, Make), used AI tools and moved some work to contractors, while results kept growing.
• Ran partner events with a leading Ukrainian IT distributor and vendors. They brought the most profitable clients.
• Launched online events and lead generation for the USA and UK. The first webinar brought 60+ registrations in 2 weeks, 60% attended, and it led to the first deal.
• Changed the company positioning from “We develop and integrate” to “Your ITeam - cybersecurity provider”.
• Built a content strategy and content plan that now works almost automatically.
Responsibilities
• Rebuilt and led the marketing function: an in-house team of up to 4 people (event marketer, SMM, copywriter, lead generation manager) plus freelancers and agencies (lead generation, performance, design).
• Set KPIs and reported to the CEO. Took part in revenue planning with the owners.
• Worked with the sales team on common rules for lead quality.
• Managed channels: SEO, Google Ads, LinkedIn, events, ABM, partner marketing. CRM: NetHunt.
Head of Marketing · MyBeauty
2020 – 2021 · B2C service | SaaS IT startup
• Managed full marketing operations for a beauty industry project: launching a competitive online booking service through strategic positioning in digital channels.
• Enhanced customer experience and brand positioning, doubling website traffic and increasing conversion rates by 2.5x.
• Led an in-house team and freelancers (SEO, SMM, PPC), coordinated contractors, and optimized budgets to exceed lead generation targets.
Digital Marketing Strategist · dotwork.digital
2017 – 2018 · Digital marketing agency | Marketing funnels for EdTech
• Developed automated lead generation funnels, collaborating with cross-functional teams (designers, copywriters, developers).
• Conducted competitor research and sales funnel analysis, implementing strategic adjustments to improve ROI.
• Executed successful campaigns for various clients, including e-commerce optimization and cross-channel analytics, resulting in a significant increase in lead volume.
Co-Founder & Marketing Product Management · Futuring Service Studio
2013 – 2020 (alongside other roles) · Recruiting agency and training for B2B services
• Built marketing from zero: strategy and positioning.
• Created the website and launched ads in Google Ads and Facebook.
• Launched lead generation funnels with webinars.
• Made sales materials and commercial offers for the sales team.
Head of Sales and Marketing · Direct Marketing Solutions
2015 – 2016 · IT company
• Built a new sales department from scratch and set up its work process.
• Designed sales funnels to move leads from the first contact to a deal.
• Launched a website with SEO that brought a steady flow of new potential clients.
Earlier experience
• 2011 – 2013 · Co-owner of an online sports goods store; consultant and trainer for online store owners
• 2010 – 2011 · Customer manager / sales manager / account manager: LIGA-ZAKON, Golden Telecom (merged with Kyivstar)
• 2008 – 2010 · System administrator and product manager: Trisel LLC, Donbas Electronic Communications LLC
• 2007 – 2008 · System administrator: State Tax Inspection, Donetsk
Hard Skills
• Research and strategy
• Advertising
• SEO and content
• Events and partnerships
• Analytics
• Lead generation and sales alignment
• Automation and AI
• Brand and creative
• Management
Education
Donetsk National University · Intelligent Systems and Decision Making · 2001 – 2007
Courses and certificates
• PPC 2.0, LABA — 2025
• Automated sales funnels, “Business Youth” — 2018
• Google Analytics — 2017
Languages
• English: B1 (Intermediate)
• Ukrainian: Native
• russian: Fluent
Hobbies
Bicycle, outdoor, hiking, photo
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The candidate's resume is posted at https://www.work.ua/resumes/20646742/