Максим

Maxim Smirnov [open contact info](look above in the "contact info" section)
Telegram: @findlyten
Marketing Coordinator · SEO, Email & Content Campaigns Chisinau, Moldova

Marketing generalist with 4 years across an agency and an e-commerce brand, plus running marketing solo on my own
projects since 2025. I write briefs, build the content plan, ship email flows in Mailchimp and Klaviyo, and keep the reporting
honest. Not a designer and not a paid-media specialist — the connective tissue that makes campaigns actually go out on time.

EXPERIENCE 4+ years · remote

Founder / Marketing & Growth · Independent digital practice Jan 2025 – present
▸ Run marketing for my own storefront and service sites: content plan, SEO basics on Shopify, and launch posts
▸ Two-email-a-week list for my own store in Klaviyo — small but real, repeat-order rate is what I watch
▸ Localized campaign assets into RU/RO where needed — everything ships in two languages by default
▸ Monthly one-page report to clients: traffic, orders, what changed, no vanity charts

Marketing Specialist · Milanto Retail (e-commerce brand) Sep 2023 – Nov 2024
▸ Led content calendar for a small e-com brand: 8–10 posts/week, product launches, promos
▸ Built 3 email flows in Klaviyo (welcome, abandoned cart, post-purchase) — abandoned-cart flow recovers 6–8% of carts
▸ On-page Shopify SEO: product descriptions, meta, alt tags, internal links; organic sessions grew from ~2k to ~3.5k/mo
▸ Coordinated with a freelance designer and one media buyer — my job was timing and assets, not their craft

Marketing Assistant · Northaven Studio (digital agency) Jun 2022 – Jul 2023
▸ Supported 5–7 client accounts: briefs, copy decks, landing-page layout drafts in Figma (review level)
▸ Managed Mailchimp sends and basic automations; kept suppression lists clean so deliverability held
▸ Assembled the monthly client reports from GA4 + platform data — accurate, plain-language
▸ Kept the shared asset library and deadline tracker for the whole studio

KEY NUMBERS

2k → 3.5k/mo 6–8% carts saved 5–7 accounts 2 languages
Organic sessions on Milanto store Abandoned-cart flow in Klaviyo Agency work in Mailchimp + reports All shipped assets EN + RU/RO

CORE SKILLS
EMAIL & LIFECYCLE CONTENT OPERATIONS
Klaviyo, Mailchimp, flows (welcome/cart/post-purchase), list hygiene, Briefs, content calendars, UTM discipline, asset tracking, freelancer
deliverability basics coordination
ON-PAGE SEO REPORTING
Meta, alt, internal linking, product copy, GSC + GA4 reading level: GA4, Sheets dashboards, one-page client reports, changes tied to
honest, not guru causes

TOOLS PROFICIENCY
Klaviyo Advanced Mailchimp Advanced Shopify (admin) Intermediate GA4 Intermediate

Google Search Intermediate Figma Intermediate Canva Advanced Notion Advanced
Console
Trello / Asana Intermediate Meta Ads (own store) Beginner Slack Advanced Google Workspace Advanced

CERTIFICATIONS LANGUAGES
Cambridge English B2 First (CEFR B2) — certified upper-intermediate English: Russian · Native Ukrainian · Native
reading, writing, listening, speaking.
English · Fluent (B2+/C1) Romanian · Conversational