Contact information

You can get this candidate's contact information from https://www.work.ua/resumes/20683063/

Work experience

Head of Operations IDT + Service Level Manager (Ukraine/SEE)

from 02.2025 to now (1 year 9 months)
British Amarican Tobacco, Київ (Харчова промисловість)

•Took over an IT function that had no manager for 4 years. Restarted and set processes, rebuilt and re-engaged the teams in both entities, restored key documentation
•Closed all compliance gaps within one year, rebuilt the process of evidence collection and management
•Set up vulnerability management process from scratch. Open items of critical vulnerabilities decreased from 2000+ to less than 50 critical vulnerabilities in 3 months, then managed it to acceptable level. Other markets in region now use this approach as best practice
•Introduced an IT budget process with a planning calendar, approvals flow and monthly reviews. Spending became visible and transparent, purchase process moved faster
•Provided valuable contribution in key business change projects: 1C migration to MS Dynamics Business Central, e-Excise launch in Ukraine, M-files (DocFlow system) improvements, SCADA implementation at the factory
•Reorganized the Backup & Disaster Recovery System with Cloud solutions and modern technologies
•As a member of Factory Leadership Team developed a strategy for the growth of production and IT operations

POS Infrastructure Manager + Car Fleet Manager (Business Development/T

from 01.2020 to 01.2025 (5 years)
British American Tobacco, Київ (Харчова промисловість)

•Changed the operating model after a Trade marketing review within R2M Transformation Project. Merchandising and technical staff moved to outsourced providers, so the field-force could focus on sales (30% fewer FF positions, 25% lower merchandising and service costs, 2x faster POS placement and POSM delivery time cut from 10 to 3 days)
•Managed annual £10M+ budgets across this role and previous one. I led the procurement process within the department and delivered 15% savings per year.
•Worked closely with Route-to-Market, Distribution, Activation teams and Field force and had a real voice in the Company’s Trade Marketing strategy. I know retail and field-force work from inside, as I spent a lot of time in stores, bringing value and changes to further company’s activities and POS
•Redesigned the POP and Car fleet teams twice, first for COVID and then for the war challenge. The team became faster and easier to scale, effectiveness and motivation increased
•Managed combined in-house and outsourced structure of about 200 people
•Ran the fleet of 200+vehicles with leasing companies, car importers, dealers and service stations. I know how this market works
•Brought National VW Share of Voice back above 2020 level (40% in 2020, 36% in 2022, 42% in 2024)
•Cancelled or digitized 80% of the document flow
•Designed a wide range of trade equipment. 2 Backwalls and Overhead models entered the Global POP Catalogue

POSM Executive (Business Development/Trade marketing)

from 07.2015 to 12.2019 (4 years 6 months)
British American Tobacco, Київ (Харчова промисловість)

•Cut POSM Delivery from 10 days to 3 on average. Data quality and reporting speed improved as well
•Organized and led a retail equipment workshop in Kazakhstan for the UCAB area, then close work with manufacturers’ R&D from requirements to production. The result is a single modular Backwall, common order of 4000+ units for 10 markets with best price and price commitments for the next 3 years and the model entered the Global POP Catalogue
•Launched glo and Velo in Ukraine providing best innovative solutions which were new in Ukraine
•Digitized communication from paper inserts to TV-screens with almost unlimited capabilities of changing visuals and centralized management from cloud in 2000+ outlets
•Changed equipment specifications and added valuable input in production process: production lead-times decreased by 15%, production costs by 20-30% vs previous specifications
•Organized effective planning and order system for POSM and equipment for communication campaigns, promo and activations together with Activation team and the Field-force

Trade marketing Specialist (Campaign Development/Trade Marketing) / Br

from 01.2013 to 06.2015 (2 years 6 months)
British American Tobacco, Київ (Харчова промисловість)

•Ran cycle activities, creative production and campaigns’ effectiveness analysis
•Saved budget by combining similar material purchases in large batches and by choosing new materials for production
•Managed creative agency for communication activities development
•Built portfolio strategy (pack, product, price, communication) and delivered growth programs with strong visibility in retail
•Worked in product development teams on packaging, consumer research and product testing. Took part in focus groups and in-store studies and used Nielsen data
•Created the Rothmans Spirit of London HoReCa Roadshow, from idea to realization

Area Manager (Field Force/Trade marketing) / Channel Development Manag

from 02.2008 to 12.2012 (4 years 11 months)
British American Tobacco, Одеса (Харчова промисловість)

•Grew distribution by 5-10 pp per SKU and area market share by 7 pp. Rebuilt key accounts’ relationships and built strong, effective and motivated field team
•Created and developed a Key Accounts Club for retailers, with its own magazine and informal meetings, to share best practice and to get best relationships with key retailers

Education

High School of Marketing

Marketing Manager, Advertising Management Faculty, Київ
Higher, from 2003 to 2005 (2 years)

Belarusian State Economic University

Manager of Economics, Banking Faculty, Київ
Higher, from 1998 to 2003 (5 years)

Language proficiencies

• English — advanced
• Ukrainian — fluent