Анна

Anna Borysevych. Digital Marketing. SMM.
[open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | [open contact info](look above in the "contact info" section) | Odesa National University

EDUCATION
Bachelor’s Degree in English Philology & Literature | 2019 – 2023
Advanced proficiency in English (written & spoken)
Focus on communication, linguistics, and content analysis

WORK EXPERIENCE
Digital Marketing & SMM | Private Label | 2025 – Present
Develop and implement social media marketing strategies aligned with brand positioning and business objectives
Manage content planning and social media presence across multiple digital platforms
Conduct market research, competitor analysis, and target audience segmentation
Develop content funnels focused on brand awareness, engagement, and customer acquisition
Coordinate content production, including visual assets, short-form videos, and promotional campaigns
Collaborate with content creators, influencers, and other marketing specialists
Analyze social media performance and optimize content strategies based on key metrics

Marketing Team Lead | Full-Service Marketing Agency | 2024 – 2025
Led a marketing team including SMM specialists, designers, and ad managers (Meta & Google)
Managed full-cycle marketing strategies for multiple brands
Supervised execution of campaigns across social media and paid ads
Communicated directly with clients and business owners
Set KPIs, tracked performance, and optimized marketing strategies
Mentored and trained junior specialists and interns

Marketing Strategist | Full-Service Marketing Agency
Developed content and digital marketing strategies
Conducted market and competitor analysis
Built campaign structures and growth strategies for brands

SMM Specialist | Full-Service Marketing Agency
Managed social media accounts and content planning
Created content strategies and posting schedules
Analyzed engagement and performance metrics

SMM Specialist | Private Label | 2023
Managed social media accounts and content planning
Created content strategies and posting schedules
Analyzed engagement and performance metrics

LEADERSHIP EXPERIENCE
Led and managed a marketing department and cross-functional teams
Mentored and trained junior specialists, including onboarding and internships
Conducted client communication and project coordination, solved problems
Managed advertising direction and strategic decision-making
Built workflows and improved team efficiency

CORE SKILLS
Digital Marketing Strategy | SMM Strategy | Brand Positioning | Market Research | Competitor Analysis | Target
Audience Segmentation | Content Strategy | Marketing Funnels | Performance Analysis | Design
Instagram | TikTok | Facebook | Pinterest | YouTube | Content Planning | Short-Form Video | Influencer
Marketing | UGC | Community Engagement | Content Analytics
Team Leadership | Cross-Functional Team Management | Project Coordination | Marketing Operations | KPI
Management | Workflow Optimization | Client Communication | Team Training & Mentoring
Languages: Ukrainian (native), russian (fluent), English (advanced), Spanish (intermediate)