Юрій

Yurii Lutai
Shopify Developer & E-commerce Store Manager

5 years End-to-end 2 platforms
in e-commerce setup to daily sales Shopify · Horoshop

C O N TA C T PROFILE

LOCATION E-commerce specialist with 5 years of experience building, launching and
Odesa, Ukraine running online stores. Spent 3 years on the product side of Horoshop, a
E M AIL SaaS e-commerce platform, while building and managing client stores on
[open contact info](look above in the "contact info" section) it. For the past 2 years, focused on Shopify: end-to-end store setup, theme
customization, catalog and content management, and conversion
CORE SKILLS improvements. Combines technical skills with a store owner's view of
sales, SEO and customer experience. Comfortable owning a store end to
Shopify end and working alongside designers, marketers and other developers.
Store setup, OS 2.0 themes,
Liquid, sections & blocks, EXPERIENCE
metafields, metaobjects, apps,
Markets, checkout & payments Shopify Developer & Store Manager 08/2024 – Present

Front-end Launched Shopify stores end to end: theme, navigation, payments,
HTML, CSS, JavaScript, shipping and taxes
responsive layouts, page speed Raised conversion rate by 25% with redesigned product pages, a
Horoshop simpler cart and upsells
Platform setup, design Sped up stores: mobile PageSpeed from 35 to 80+ via image
customization, integrations optimization and app cleanup
Store management Grew organic traffic by 40% with on-page SEO, structured data and
Catalogs, collections, CSV import/
clean URLs
export, inventory, pricing, Built custom sections with Liquid, HTML, CSS and JavaScript instead
discounts of paid apps
Content & SEO Managed catalogs and content: collections, variants, metafields,
Product copy, landing pages, product copy, promo pages
meta tags, URL structure, image Set up GA4, GTM, Meta Pixel and Merchant Center feeds for accurate
optimization sales and ad tracking
Marketing & analytics Migrated stores to Shopify with products, customers and SEO
GA4, GTM, Meta Pixel, Merchant redirects preserved
Center, Klaviyo / Shopify Email
Platform & Store Developer · Horoshop 07/2021 – 08/2024
Tools
Developed features for the Horoshop SaaS e-commerce platform,
Figma, Photoshop, Canva, Git,
from technical design to release
Google Workspace, Trello / Jira
Collected client feedback and worked with the product team to
improve store functionality
L A N G UAG E S
Built and ran client stores in various niches, growing monthly revenue
Ukrainian Native by 30% for one of them
Configured design, catalog structure, payments and delivery (Nova
English B2
Poshta, LiqPay)
Ran day-to-day operations: product uploads, pricing, promotions,
E D U C AT I O N
content and SEO
Master's in Software Engineering
Trained store owners to manage their stores independently after
Interregional Academy of launch
Personnel Management
2024–2026 SELECTED PROJECTS

Bachelor's in Software Engineering Woodcarving Tools International — handcrafted chisels and gouges for
Interregional Academy of woodcarvers. Set up the store, product pages and worldwide shipping.
Personnel Management
Fizi Ukraine — plant-based protein and snack bars. Built the store with
2021–2024
Nova Poshta delivery; manage product content, promotions and SEO.
Junior Specialist in
Kyiv Workshop EU · US — custom wooden products for restaurants,
Software Engineering
Odesa College of Computer cafes and hotels. Built the B2B storefront, catalog and content pages.
Technologies "Server" Kari Studio UA · Worldwide — Ukrainian brand of handmade baby
2017–2021 bedding and nursery decor. Built the store and customized the theme;
manage the catalog, product pages and content.